GTM Hub
What is Zams?
AI command center for B2B sales and GTM teams that automates CRM workflows, meeting prep, and business processes using plain English natural language commands. Rebranded from Obviously AI in February 2025. Built on proprietary Z1 Engine that orchestrates workflows across 100+ business applications without requiring code or visual workflow configuration.
Zams news
Obviously AI rebrands to Zams, repositions as AI command center for sales
Company announced rebrand from Obviously AI to Zams (inspired by Zero Age Main Sequence). Shift from ML platform to enterprise AI agent platform focused on GTM automation using natural language commands
Source: Zams Blog ↗
Key features
Natural Language Automation
Issue plain English commands to automate workflows across your entire tech stack; Zams translates requests into coordinated actions without requiring code or workflow builders
AI Workers
Specialized autonomous agents including Evan (meeting intelligence/research), Atlas (CRM task execution and data management), Nico (account monitoring for buying signals), Iris (LinkedIn relationship mapping), and Nova (lookalike customer discovery)
100+ Native Integrations
Connects with Salesforce, HubSpot, Slack, Gmail, Google Calendar, Apollo, Gong, LinkedIn, Attio, Notion, databases, APIs, and more
CRM Automation Recipes
Pre-built automations for CRM hygiene, quota forecasting, renewal risk flagging, deal intervention, performance reporting, call coaching, lead intelligence, and executive briefings
Live Data Dashboards
Connects live GTM data from Salesforce, HubSpot, Gong to answer questions in plain English about metrics, win rates, deal risk, and pipeline health
Multi-Agent Orchestration
System coordinates multiple AI agents to plan and execute complex tasks as if an entire team is working together
Enterprise Security & Compliance
SOC 2 Type II, GDPR, and HIPAA compliant with role-based access control, audit logs, data residency options, and private cloud deployment
Zams pricing
Pricing based on agent tasks (units of work performed by agents or API calls) and enrich tasks. Free trial available with guided setup to build and measure ROI.
| Plan | Price | What's included |
|---|---|---|
| Evan (Meeting Intelligence Worker) | $50/month | Meeting prep research and brief generation |
| Starter Automation Platform | $125/month | 1 user, 1K agent tasks, 10 enrich tasks, 3 PDF pages, email support |
| Professional Automation Platform | $1,208/month | 50K agent tasks, 1K enrich tasks, 100 PDF pages, live chat support, dedicated Slack channel, dedicated GTM engineer, training & certification |
| Business Automation Platform | $1,417/month | 25 users, 50K agent tasks, live chat support, dedicated Slack channel, dedicated GTM engineer, training & certification, SAML/SSO, data residency |
| Enterprise | Custom | Custom agent tasks, enrich tasks, PDF pages, all features including SAML/SSO, data residency, private cloud options |
Pros & cons
Pros
- + Zero-code platform eliminates need for technical skills or workflow builders
- + Natural language interface dramatically reduces configuration time
- + Autonomous agents adapt to process changes without requiring workflow reconfiguration
- + Unified platform consolidates multiple tools (routing, enrichment, automation, CRM hygiene) into one system
- + Enterprise-grade security and compliance built in from the start
- + Broad integration coverage (100+ apps) enables cross-stack orchestration
- + Pre-built automation recipes get teams started quickly
- + Context-aware execution understands complex business logic beyond simple triggers
Cons
- − Does not source or verify contact data; requires separate lead enrichment tools for data quality
- − Several key workers (Iris, Nico, Nova) remain in beta/coming soon phase
- − Pricing scales significantly for higher task volumes; enterprise plans required for large-scale operations
- − Post-rebrand (Feb 2025) has limited public user reviews and case studies
- − Relies on quality of input data; automating dirty CRM data propagates bad data faster
Who is Zams best for?
- • B2B sales teams using multiple GTM tools who need cross-platform CRM automation
- • Mid-market to enterprise revenue operations teams automating routine tasks
- • Sales leadership needing real-time pipeline insights and reporting without manual prep
- • Operations and finance teams automating vendor onboarding, expense reconciliation, and workflows
- • Teams seeking AI automation without requiring engineering resources or coding skills
Frequently asked questions
What is an Agent task?
A single unit of work—either an action an agent performs (sending a message, updating a record) or one API call made to Zams to interact with an agent
Is Zams secure and compliant?
Yes. Zams is SOC 2 Type II, GDPR, and HIPAA compliant with granular access controls, full audit logs, and private cloud deployment options
Does Zams integrate with my existing tools?
Yes. Zams connects with your CRMs, ERPs, internal APIs, databases, and 100+ business applications including Salesforce, Slack, Notion, GSuite, and custom tools
Do I need to know how to code to use Zams?
No. Zams is completely no-code. Sales and operations teams control Zams directly through plain English natural language commands
Is there a free trial?
Yes. You can request early access with a guided trial where Zams helps you set up real agents to automate workflows and measure ROI
