GTM Hub
What is Aurasell?
AI-native GTM (Go-To-Market) platform that consolidates 15+ sales tools into a unified system. Available as a standalone AI-native CRM for startups/SMBs or as a GTM OS that augments existing Salesforce/HubSpot deployments for mid-market and enterprise.
Aurasell news
Aurasell launches as world's first AI-native CRM platform with $30M seed funding
Aurasell emerged from stealth with $30M seed round led by N47, Menlo Ventures, and Unusual Ventures. Round closed in 28 hours. Co-founders Jason Eubanks (CEO, ex-Harness) and Srinivas Bandi (CTO, ex-Harness) launched unified GTM platform replacing 15+ tools.
Source: Business Insider ↗Aurasell hires CMO Steve Burton and VP RevOps David Winslow
Aurasell appointed Steve Burton (ex-VP Marketing at CrowdStrike) as CMO and David Winslow (ex-SVP Strategy & Operations at Salesforce) as VP of Revenue Operations to drive strategic growth and scale operations. Announcement reflects rapid momentum in first six months post-launch.
Source: Globe Newswire ↗
Key features
AI-Native CRM
Full-featured CRM built post-2022 as AI-native system of record, or integrates via bidirectional sync with Salesforce/HubSpot
GTM Agents
250+ pre-built agents including Account Prioritization, Contact Prioritization, Prospecting Agent, Inbound Lead Scoring, and Call Summary Agent
Account & Contact Intelligence
84M+ account database with intent signals, technographics, and business driver mapping; 950M+ contact database with buyer persona intelligence
AI Prospecting & Sequences
Automated sequences across email, LinkedIn, and voice channels with AI personalization; automatic contact discovery and engagement prediction
Sales Copilot (Ask Aurasell)
Conversational AI that answers questions about accounts/deals and takes action (update records, build views, enroll contacts, draft emails)
Conversational Intelligence
Automatic capture of call and meeting details, deal signals, and tasks from customer conversations
AI-Powered CPQ
Configure, Price, Quote automation that ingests catalogs and pricing rules to generate error-free quotes automatically
Deal Scoring & Opportunity Management
Native scoring frameworks (MEDDPICC, 3 WHYs), deal signals, and AI-driven opportunity management
Forecasting & Scenario Planning
Live forecasting with risk flagging, growth trend spotting, and AI-driven scenario planning factoring micro and macro trends
Automated Coaching
CRO-level coaching and skill development powered by AI, delivering targeted guidance and performance insights
Automated Workflows
AI-native workflows for research, enrichment, qualification, outreach, and data updates; custom agent builder
Sales-Ready Analytics
Out-of-the-box dashboards and reporting on pipeline health, stage velocity, win rates, risks, and trends without BI tools
Integrations
1,500+ third-party integrations and MCP server support for connecting with external AI tools
Aurasell pricing
Startup tier is fixed annual; SMB and mid-market/enterprise tiers are custom and require sales consultation. No free trial available; all tiers route through sales demo.
| Plan | Price | What's included |
|---|---|---|
| Startup | $15,000/year | Flat platform fee with 3M AI credits included; no per-seat user counting; full platform access |
| SMB | Custom | For small and growing teams valuing speed, flexibility, and rapid iteration |
| Mid-Market & Enterprise | Custom | For complex organizations with complex workflows and advanced operational needs; enterprise-grade access controls and customization |
Pros & cons
Pros
- + Single unified platform replaces 15+ point solutions, reducing tool sprawl and context switching
- + Truly AI-native architecture built post-2022, not bolted-on AI to legacy systems
- + Up to 50% reduction in GTM SaaS costs through tool consolidation
- + Works alongside existing Salesforce/HubSpot without rip-and-replace migration
- + Bidirectional sync maintains data integrity across systems
- + Custom agents configurable in plain English without code
- + Integrated CPQ automation handles quote-to-close workflow
- + Revenue agents run inside same system where reps work, improving data context
- + ROI metrics documented: customers report 35% faster sales velocity, 12.3% close-rate lifts, 80% reduction in tool spend
- + 250+ pre-built agents available out-of-the-box
Cons
- − Pricing is opaque for SMB and enterprise tiers (custom quotes only, no public pricing)
- − Startup tier price ($15K) may not fit smallest teams; no free trial to evaluate
- − Consolidation on one vendor creates potential lock-in risk
- − Requires sales demo to get started, higher barrier to self-service adoption
- − Relatively new platform (launched August 2025); less market presence than Salesforce or HubSpot
Who is Aurasell best for?
- • Startups and SMBs looking to replace fragmented sales stacks with unified AI-native CRM
- • Mid-market and enterprise teams using Salesforce/HubSpot wanting to add AI-native GTM capabilities without migration
- • Revenue organizations prioritizing cost reduction through tool consolidation
- • Sales teams seeking AI-driven insights and automated coaching without separate point solutions
- • Organizations willing to consolidate around one platform for improved data unification and AI execution
