GTM Hub
What is Apollo?
Apollo is an AI-powered go-to-market system combining a verified B2B database of 240M+ contacts and 60M+ companies with integrated sales engagement tools (email sequences, dialer, calling) and intelligent workflows. Founded in 2015, Apollo enables revenue teams to prospect, enrich data, orchestrate outbound campaigns, and manage deals all in one platform.
Categories
Apollo news
Apollo Reveals AI GTM System with Builder Studio, Intelligence Layer, and Messaging OS
Apollo announced three major products: Builder Studio (natural-language workflow builder), Apollo Intelligence Layer (GTM context engine with signal analysis), and Messaging OS (signal-based execution system). Designed to unify data, intelligence, and execution into one AI-native platform.
Source: Apollo Newsroom ↗Apollo Workflows Now Connects to 200+ Apps
Apollo expanded workflow integrations to 200+ applications including Google Sheets, Airtable, Klaviyo, Mailchimp, Snowflake, and Amplitude, enabling automatic data flow without manual exports.
Source: Apollo Release Notes ↗Apollo Launches Integration with Perplexity
Apollo connected to Perplexity, allowing users to execute core GTM workflows directly within Perplexity's conversational interface.
Source: Apollo Release Notes ↗Apollo App Launches in ChatGPT
Apollo released a native app in ChatGPT enabling teams to search prospects, enrich contacts, create sequences, and analyze performance directly within ChatGPT conversations.
Source: Apollo Newsroom ↗Apollo Acquires Pocus to Accelerate Enterprise Intelligence
Apollo acquired Pocus, an enterprise revenue intelligence platform, to add deeper signal intelligence, recommendations, and intelligent workflows to the Apollo platform.
Source: Apollo Release Notes ↗Apollo Launches AI Assistant for End-to-End Agentic Workflows
Apollo shipped AI Assistant enabling natural language workflow execution across the full GTM cycle. Early beta users saw 2.3x more meetings booked; nearly 20,000 weekly active users by March.
Source: Apollo Newsroom ↗Waterfall Enrichment Becomes Default with 18 Trusted Partners
Apollo rolled out waterfall enrichment as the default enrichment experience, checking Apollo's own database first then automatically filling gaps with 18 trusted third-party data sources. Users saw ~5% more emails, ~7% more phone numbers, and 45% fewer bounces.
Source: Apollo Release Notes ↗Apollo Unveils Industry's First Fully Agentic End-to-End GTM Platform
At ApolloNEXT, Apollo announced 'Vibe GTM,' an agentic end-to-end platform where AI agents collaborate with sales teams. Includes AI Assistant, Agentic Outbound (parallel dialer, call prep, deliverability suite), Agentic Inbound, Agentic Deals, and Agentic Data Enrichment.
Source: Apollo Newsroom ↗
Key features
B2B Contact Database
240M+ verified contacts and 60M+ companies with firmographic, technographic, and buying signal data
Email Sequences & Dialer
Multi-step email outreach with call dialing, recording, and AI-powered insights
AI Assistant & Power-ups
Natural language AI for prospecting, research, message generation, and end-to-end GTM workflows
Workflows & Automation
Agentic workflows with triggers, conditional logic, and 200+ app integrations
Waterfall Enrichment
Multi-source data verification checking Apollo database first, then partner sources for missing fields
CRM Integration
Native bi-directional sync with Salesforce, HubSpot, Outreach, SalesLoft, and others
Call Recording & Analysis
AI-powered meeting insights, transcription, and automatic follow-up generation
MCP & API Access
Model Context Protocol support in Claude, ChatGPT, and Perplexity; API on all plans
Apollo pricing
Apollo uses a credit-based system on top of per-seat pricing. Free plan included; paid plans from $49-149/month per user depending on annual vs. monthly billing and tier. Credits reset monthly and do not roll over.
| Plan | Price | What's included |
|---|---|---|
| Free | $0/month | 60 mobile credits and 120 export credits annually, basic sequence automation, Gmail integration only |
| Basic | $49/month (annual) or $59/month (monthly) per user | 900 mobile credits and 12,000 export credits annually, unlimited sequences, advanced filters, all email providers, core integrations, 1,000 AI Power-up runs per seat |
| Professional | $79/month (annual) or $99/month (monthly) per user | 1,200 mobile credits and 24,000 export credits annually, AI-assisted email writing, uncapped SendGrid sending limits, dialer with call recording, pre-built analytics, 7,500 AI Power-up runs per seat |
| Organization | $119/month (annual) or $149/month (monthly) per user (minimum 3 users) | 2,400 mobile credits and 48,000 export credits annually, international dialer, SSO, advanced security, customizable reports, permission profiles, 15,000 AI Power-up runs per seat |
Pros & cons
Pros
- + Extensive B2B database with strong coverage in US and tech industries
- + All-in-one platform combining data, sequences, calling, and CRM in single tool
- + Free plan offers real value for testing and light usage
- + Advanced filtering and segmentation for precise targeting
- + Growing AI capabilities with native AI Assistant and agentic workflows
- + Chrome extension for LinkedIn seamless lead capture
- + MCP support enables use in Claude, ChatGPT, and Perplexity
- + Email verification and deliverability monitoring built-in
- + Affordable entry price compared to enterprise alternatives
Cons
- − Data accuracy varies by region; stronger in US/tech, weaker in EMEA and small businesses
- − Email accuracy stated at ~91%, not the claimed 98%
- − Credit system feels restrictive; credits don't roll over and are consumed per seat
- − API rate limits tight on lower tiers (400-600 requests/day)
- − Learning curve steep due to extensive feature set and complex UI
- − Limited customization for sequences and dashboards
- − Data quality outside US tech sectors degrades significantly
- − Customer support slower on self-serve/lower-tier plans
- − Fixed data model; can't add custom fields from other providers
- − Waterfall enrichment uses fewer sources than some competitors
Who is Apollo best for?
- • Small to mid-market sales teams wanting data and outreach in one tool
- • Founders and early-stage teams starting outbound prospecting
- • B2B SaaS companies selling primarily to US tech market
- • Teams prioritizing integration with Salesforce or HubSpot
- • Outbound SDR and AE workflows requiring sequences and dialing
- • Organizations seeking native AI/agentic GTM capabilities
Frequently asked questions
Does Apollo include email sending?
Yes, email campaigns are included on all plans (free and paid). Free plans can only connect Gmail; paid plans support any email provider.
What is the credit system?
Credits are pooled across your team and used for activities like sending emails, phone lookups, enrichment, and AI Power-ups. Credits reset monthly and don't roll over; purchase additional credits on monthly or annual plans.
How accurate is Apollo's contact data?
Email accuracy is approximately 91% according to Apollo's own documentation; phone accuracy varies. Data is stronger in the US and tech sector; weaker in Europe, small businesses, and non-tech verticals. Waterfall enrichment helps fill gaps with partner data sources.
Can I integrate Apollo with my CRM?
Yes, Apollo integrates bi-directionally with Salesforce, HubSpot, Outreach, SalesLoft, and 200+ other apps via workflows and integrations. API access available on all plans.
Is there a free plan?
Yes; the free plan includes 60 mobile credits and 120 export credits annually, basic sequence automation, and Gmail integration. Free plans get 100 AI Power-up runs and 5 AI Assistant chats.
Can I use Apollo in Claude or ChatGPT?
Yes, Apollo offers native MCP connectors for Claude, ChatGPT, Perplexity, and Grok, enabling you to search, enrich, and manage sequences without leaving your AI chat interface.
