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What is People Data Labs?
People Data Labs (PDL) is a B2B data enrichment platform providing developer-first APIs to access 3 billion+ person profiles and 18.6+ million company records. Founded in 2015, PDL specializes in delivering fresh, compliant workforce datasets including resume data, contact information, employment history, firmographics, and real-time job posting data. Designed for engineering teams building data-driven applications.
People Data Labs news
Executive Movement Data Improvements
Enhanced tracking of internal executive role changes and departures with improved accuracy for executive hires and movements.
Source: PDL Changelog ↗PDLScores™ GA Launch and Technology Data Fields
PDLScores™ (authenticity and activity scoring) moved to general availability. New Technology Data fields added to Company schema covering platforms, tools, and services used by 6.3M+ companies.
Source: PDL Changelog ↗PDLScores™ Early Access Launch
PDLScores™ introduced to evaluate profile authenticity and activity, with Profile Score and Activity Score metrics.
Source: PDL Changelog ↗Job Posting API Launch
New Job Posting API released in beta, enabling real-time access to complete global hiring data sourced directly from company career pages.
Source: PDL Changelog ↗Databricks Marketplace Partnership
PDL data now available on Databricks Marketplace via Delta Sharing, allowing seamless access for Databricks users.
Source: PDL Blog ↗Snowflake Data Marketplace Partnership
PDL partnered with Snowflake to make B2B data available on Snowflake Data Marketplace for unified data access.
Source: PDL News ↗
Key features
Person Enrichment API
Enrich existing records with verified work history, education, location, contact info, and demographics
Person Search API
Query the full 3B+ person dataset with flexible filters and Elasticsearch-style advanced search
Company Enrichment API
Add company data including headcount insights, funding, technologies, executive changes, and hiring signals
Company Search API
Search across 18.6M+ companies with advanced filtering and firmographic insights
Job Posting API
Real-time access to global hiring data sourced directly from company career pages, launched April 2026
Data Delivery Options
APIs, Data License feeds (AWS/GCP/Snowflake), Databricks Delta Sharing, and Snowflake Data Marketplace
PDLScores™
Authenticity and activity scoring for profiles (GA launch July 2026)
People Data Labs pricing
Freemium with volume-based tiering. Free tier: 100 monthly credits. Pro plans start at $98/mo (Person) or $100/mo (Company) with usage-based pricing ($0.28-$0.20 per credit depending on volume). Annual commitments include 20% discount. Enterprise offers custom pricing with bulk data, SSO/SAML, and dedicated support.
| Plan | Price | What's included |
|---|---|---|
| Free | $0/month | Up to 100 monthly credits for Person and Company APIs; contact data obfuscated; no credit card required; testing access |
| Pro (Person Enrichment/Search) | Starting $98/mo or $940/yr | 350+ monthly credits; volume-based pricing ($0.28-$0.20 per credit); contact data included; premium fields as add-on; CSV enrichment; email support |
| Pro (Company Enrichment/Search) | Starting $100/mo | 1,000+ monthly records; volume-based pricing; premium fields available; email support |
| Enterprise | Custom pricing | Custom volume; all APIs; data license feeds; formal data testing; SSO/SAML; dedicated success team; additional field bundles; annual contracts with flexible terms |
Pros & cons
Pros
- + Largest verified person dataset (3B+ profiles with 600M+ globally linked data)
- + High-quality, fresh data with continuous updates (32M+ jobs verified monthly as of June 2026)
- + Developer-first API design with excellent documentation and flexible search
- + Composable—works as enrichment layer in Clay, Databricks, Snowflake, and custom pipelines
- + Strong compliance (ISO, SOC 2 Type 2, GDPR, CCPA)
- + Responsive customer support with fast enrichment request processing
- + Free tier enables self-serve testing without credit card
- + Bulk enrichment endpoints for backfill and warehouse refresh workflows
- + Recent product momentum: Job Posting API (April 2026), PDLScores™ (July 2026), Technology Data fields, Databricks/Snowflake integrations
Cons
- − Free tier restricts email and phone numbers (obfuscated), limiting usefulness for evaluation
- − Requires technical adoption—raw API, not an end-user application
- − No GUI for querying; users must build query strings or use Elasticsearch syntax
- − Dense documentation can be intimidating for non-technical teams
- − Data quality issues occasionally reported (duplicates, location/education inaccuracies)
- − Reported cases of account restrictions or credit limitations without timely notice
- − Contact accuracy varies by geographic segment and industry
- − High volume usage can become expensive ($0.28 per credit at low tiers adds up)
Who is People Data Labs best for?
- • Engineering and data science teams building custom enrichment pipelines
- • Recruitment platforms and HR tech companies sourcing talent
- • Sales intelligence and marketing attribution platforms enriching lead data
- • Financial services and fraud detection leveraging identity and risk data
- • Data integration orchestrators (Clay, Databricks, Snowflake workflows)
- • Companies building investment research or workforce analytics applications
Frequently asked questions
How does PDL pricing work?
PDL uses credit-based, usage-based pricing. Each successful API call consumes credits. Free tier: 100 monthly credits. Pro: volume-based ($98-940+/yr with tiered discounts). Enterprise: custom. Annual subscriptions save 20%.
What's the size of PDL's person dataset?
3 billion+ person profiles, 600M+ globally linked with B2B data (work history, education, location). 18.6M+ company records. Continuously updated (32M+ jobs verified monthly as of June 2026).
Can I test PDL before paying?
Yes. Sign up for a free account to get 1,000 free person enrichment and 100 free company enrichment calls. Contact data is obfuscated on free tier.
How fresh is the data?
Person data is continuously updated from thousands of compliant sources. Job posting data is refreshed daily from company career pages. Monthly release cycles track job changes (2M+ monthly as of June 2026) and location updates.
Is PDL compliant?
Yes. ISO certified, SOC 2 Type 2, GDPR, CCPA compliant. Data sourced through PDL's proprietary data-sharing cooperative (data union) ensuring legal compliance.
