GTM Hub
What is Granola?
Granola is an AI-powered notepad for professionals attending frequent meetings. It transcribes audio in the background using device audio (bot-free) while users remain fully present, then enhances notes with AI summaries. Privacy-first design keeps notes private by default.
Granola news
Granola plans compared: Basic, Business and Enterprise features and ROI
Blog post discussing the value of each plan tier, time savings (260+ hours annually per user), and adoption metrics (69% company-wide within 6 months).
Source: Granola Blog ↗
Key features
Bot-free transcription
Uses device audio instead of requiring a bot to join the meeting, eliminating meeting invitations and bot notifications
Universal platform support
Works with Zoom, Google Meet, Teams, and all other meeting platforms
Multi-device apps
Desktop, iOS, Android, and Apple Watch apps for capturing notes anywhere
Calendar integration
Syncs with calendar for automatic meeting detection and pre-meeting briefs (Business plan and up)
AI chat across meetings
Query your entire meeting history, get cross-meeting insights, and search for patterns
Pre-meeting briefs
Automatic briefs before external meetings showing attendees, previous discussions, and context (Business plan and up)
Post-meeting automation
Auto-generate action items, follow-ups, PRDs, and summaries; integrates with Linear, Jira, Notion, Slack
MCP integration
Works with Claude, ChatGPT, and other AI assistants with access configured by admin
API access
Programmatic access to meeting notes, transcripts, and AI summaries for custom integrations (Business plan and up)
Speaker tagging
Identifies and tags speakers in meeting transcripts
Multi-language support
Transcribe and enhance notes in multiple languages
Voice typing
Dictate notes in any app during or outside meetings
Granola pricing
Free plan limited to 30 days of meeting history. Upgrade to access all notes indefinitely. No charges for external guests. Startup and student programs offer 12 months free Business plan.
| Plan | Price | What's included |
|---|---|---|
| Basic | Free ($0/user/month) | AI meeting notes; limited meeting history (30 days); AI chat within and across meetings; shared folders; customized templates; voice typing; multi-language support; opt-out of model training |
| Business | $14/user/month | Everything in Basic plus: unlimited meeting notes and history; advanced AI thinking models; pre-meeting briefs; advanced integrations (Attio, Notion, HubSpot, Affinity, Zapier); centralized billing; MCP integration; API access; any available chat model |
| Enterprise | $35+/user/month | Everything in Business plus: admin controls for sharing and API access; org-wide model training opt-out; SCIM provisioning; MDM/Intune app wrapping; dedicated support; HIPAA compliance available |
Pros & cons
Pros
- + No bot joins the call—device audio only
- + Completely bot-free approach with no meeting invitations needed
- + Private by default; easy to share if needed
- + High user satisfaction: 4.96/5 stars from ~14,700 App Store ratings
- + Strong adoption: 69% company-wide adoption within 6 months
- + Significant time savings: 260+ hours annually per user
- + 61% increase in meeting visibility
- + SOC 2 Type II certified and GDPR compliant
- + HIPAA compliance available for Enterprise
- + Works with all major meeting platforms
- + MCP integration allows AI tools to access meeting context
- + Mobile and Apple Watch apps included in all plans
- + Free plan available to try before committing
- + No charges for external meeting guests
Cons
- − Free (Basic) plan limited to 30 days of meeting history
- − Pre-meeting briefs only available on Business plan and up
- − Enterprise plan required for full admin controls and HIPAA compliance
- − API access requires Business plan or higher
Who is Granola best for?
- • Sales professionals managing discovery calls and prospect meetings
- • Product managers conducting user interviews and design reviews
- • Executives and leaders in back-to-back meetings
- • Teams needing institutional memory of all customer and internal conversations
- • Companies requiring SOC 2, HIPAA, or GDPR compliance
- • Organizations with 50+ users needing SSO and enterprise security features
- • Startups and student organizations (eligible for free 12-month Business plan)
Frequently asked questions
Do you charge for external guests in meetings?
No. External guests don't need a Granola subscription to participate in meetings where Granola is taking notes.
Are the mobile apps free to use?
Yes. Granola apps for iOS, Apple Watch, and Android are free; you don't need a paid subscription to take notes on mobile.
What compliance certifications does Granola have?
Granola is SOC 2 Type II certified, GDPR compliant, and EU AI Act compliant. HIPAA compliance is available for Enterprise customers.
Does Granola support Single Sign-On (SSO)?
Yes. Enterprise workspaces with 50+ users can use Okta, Entra ID (Azure AD), Google Workspace SAML, JumpCloud, Oracle, Auth0, and more.
Does Granola join meetings as a bot?
No. Granola uses your device's audio to record meetings, so it doesn't need a bot to join. No invitations or notifications are required.
Can I query all my meeting notes at once?
Yes. Business plan and up includes AI chat that searches across your entire meeting history and cites specific conversations.
