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What is ZoomInfo Chat?
B2B data-powered website chat platform that identifies anonymous visitors using ZoomInfo's database (100M+ companies, 500M+ contacts), engages them through live chat and chatbot, and routes qualified conversations to sales reps. Includes real-time meeting scheduling and integrations with CRM and collaboration tools.
Key features
Visitor Identification
Identifies who is on your website using firmographic data, technographic profiles, and IP resolution, showing company details before visitor types a word
Chatbot Automation
Dynamic conversation flows with branching logic, intent-based triggers, and personalization based on visitor company profile and behavior
Live Chat
Real-time agent engagement with context from ZoomInfo's B2B intelligence including account data, buying signals, and customer records
Meeting Scheduler
Automated meeting and demo booking directly within chat experience, allowing prospects to schedule without speaking to rep
Lead Routing
Intelligent routing based on account ownership, territory, geography, priority, and lead ICP fit
Real-time Alerts
Instant notifications via Slack or Microsoft Teams when high-value prospects visit site
CRM Integrations
Bi-directional sync with Salesforce, HubSpot, Marketo, Salesforce Pardot, and others
ZoomInfo Chat pricing
Consumption-based pricing tied to usage. Can be purchased standalone or as add-on to ZoomInfo platform. No per-site-visitor charges. Exact pricing requires contacting sales.
| Plan | Price | What's included |
|---|---|---|
| Professional+ | Custom (contact sales) | Up to 10 users, automated meeting scheduler, implementation and onboarding support |
| Advanced+ | Custom (contact sales) | Up to 25 users, advanced chat routing, roles and teams configuration, all Professional+ features |
| Custom | Custom (contact sales) | Best-in-class B2B intelligence, chatbot automation, dynamic data-driven workflows, tailored to organization needs |
Pros & cons
Pros
- + 30% more engagement vs previous vendor (per customer)
- + No per-visitor charges, only consumption-based
- + Visitor identification before they type - context-rich conversations
- + Built-in meeting scheduler speeds up sales cycles
- + Deep B2B intelligence layer (500M contacts, 100M companies)
- + Multiple CRM integrations reduce manual data entry
- + Slack/Teams native support for asynchronous team collaboration
- + Strong for account-based marketing (ABM) shops
Who is ZoomInfo Chat best for?
- • B2B SaaS companies with complex sales cycles
- • Enterprise sales and marketing teams
- • Companies practicing account-based marketing (ABM)
- • Organizations using Salesforce or HubSpot
- • Teams needing qualified lead routing to sales reps
- • Businesses selling to other businesses with emphasis on account fit
Frequently asked questions
Who is ZoomInfo Chat available for?
Three packages available: Professional, Advanced, and Custom. Can be purchased as standalone product or add-on to existing ZoomInfo package.
Do you charge per site visitor?
No, ZoomInfo Chat does not charge per site visitor. Pricing is consumption-based.
What systems does ZoomInfo Chat integrate with?
Out-of-the-box integrations: Salesforce, HubSpot, Marketo, Salesforce Pardot, Zendesk, Google Analytics, Slack, and Microsoft Teams.
