GTM Hub
What is Landbot?
No-code AI chatbot and AI agent builder for websites and WhatsApp. Combines visual, rule-based flows with AI-powered responses for lead generation, qualification, customer support, and appointment booking. Used by 12,000+ teams, processed 1B+ conversations, operating since 2015.
Landbot news
Black Friday / Black November promotion
Pay 6 months, get 12 months on selected annual plans (applied automatically).
AI Appointment Assistant launched
Converts qualified leads directly to booked appointments without manual follow-up. Rolled out in early 2026.
Key features
Visual drag-and-drop builder
No-code canvas with conditional logic, buttons, file uploads, date pickers, and data validation (email format checks). Full flow testing before publish.
Hybrid intelligence
Combine rule-based scripted flows with native AI Agent blocks. AI handles open-ended questions; rules handle fixed sequences like email collection or lead routing.
AI Copilot
Generate working flows from plain-language descriptions (e.g., 'B2B SaaS qualification flow, asks about team size, use case, budget, routes to calendar'). First agent typically ships in ~15 minutes.
Multi-channel deployment
Build once, deploy to website (chat widget, popup, embed, full-page), WhatsApp, Facebook Messenger, and custom APIs from a single flow.
CRM & marketing integrations
Native two-way sync with HubSpot, Salesforce, Pipedrive, Zoho, Google Sheets. 20+ native integrations plus 500+ via Zapier and n8n. Webhooks for custom connections.
Lead qualification & routing
Ask qualifying questions, validate answers, branch logic by response, route hot leads to sales in real-time via shared inbox, capture structured intent data.
Human takeover
Shared inbox for team members to pick up conversations with full transcript and captured fields. Live chat support available on paid plans.
A/B testing and analytics
Run two flow versions against real traffic, see conversion lift. Step-level analytics show where visitors drop off mid-conversation.
AI Appointment Assistant
Launched early 2026. Convert qualified leads directly to booked appointments without manual follow-up.
External AI model support
Build Landbot agents from Claude, ChatGPT, Codex, and other external AI models.
GDPR & enterprise compliance
EU-based platform, GDPR-compliant, SOC 2 Type II certified, no data used for model training, conversation history leaves with users if they cancel.
Landbot pricing
Priced by monthly chat volume, not seat count. Free plan never expires. Paid plans start with 14-day free trial. Regular chats and AI chats are separate allowances. Annual billing saves 20%. Overage pricing published upfront (€0.05 per extra chat, €0.10 per extra AI chat).
| Plan | Price | What's included |
|---|---|---|
| Free | €0 / $0 USD | 100 chats/month, 0 AI chats, 1 seat, full builder & templates, test WhatsApp via test number. No card, never expires. |
| Starter | €32/month annual (€40 monthly) / $36/month annual ($45 monthly) USD | 500 chats/month + €0.05/extra, 100 AI chats included, 2 seats, basic integrations (Mailchimp, Segment), basic power-ups (file uploads), 14-day free trial. |
| Professional (Most Popular) | €80/month annual (€100 monthly) / $88/month annual ($110 monthly) USD | 2,500 chats/month + €0.05/extra, 300 AI chats included, 3 seats, no Landbot branding, essential integrations (HubSpot, Airtable, Webhooks), live chat support, 14-day free trial. |
| Business | From €400/month annual | Custom chat volume, custom AI chat volume, 5+ seats, 1 WhatsApp number included, dedicated support, uptime SLA, InfoSec & legal documentation review. |
| WhatsApp add-on | +€100/month | Enables WhatsApp Business with custom phone number. Meta messaging fees apply separately. |
Pros & cons
Pros
- + Zero coding required; marketing and ops teams configure everything independently.
- + Fast time-to-value with AI Copilot generating functional flows from text descriptions.
- + Strong native integrations with major CRMs (HubSpot, Salesforce) and 500+ via Zapier.
- + Transparent, predictable pricing with published overage rates and no surprise bills.
- + Multi-channel (web + WhatsApp + Messenger + API) from one flow.
- + Built-in lead qualification, routing, and data validation.
- + A/B testing and step-level analytics show exactly where visitors drop off.
- + Free plan available forever with 100 chats/month.
- + GDPR-compliant, EU-based, SOC 2 certified, no model training on customer data.
- + Hybrid intelligence lets you keep rigid guardrails on structured steps while using AI for open questions.
Cons
- − AI chats metered separately from regular chats; requires estimating AI usage before purchase.
- − WhatsApp pricing relatively high (+€100/month add-on) compared to some competitors.
- − No AI chats included on Free plan; AI features start on Starter ($36+/month).
- − Extra AI chats cost €0.10 each, which can add up with high AI-heavy traffic.
- − Business plan pricing custom; requires sales conversation.
Who is Landbot best for?
- • B2B SaaS companies running lead generation and qualification.
- • Sales teams needing real-time hot-lead routing and conversation context in CRM.
- • Customer support teams automating first-line FAQ answers and common questions.
- • Marketing and ops teams building automations without development dependency.
- • High-ticket consultative businesses automating appointment booking.
- • Organizations processing high conversation volume on web and WhatsApp.
Frequently asked questions
Do you use my chats to train models?
No. Landbot does not use customer data for model training. Conversations are GDPR-compliant, EU-based, and yours to keep or delete.
What's the difference between a 'chat' and an 'AI chat'?
A 'chat' is any conversation the bot handles, whether rule-based or AI-powered. An 'AI chat' is the subset where the AI model is actually invoked. Starter includes 500 chats but only 100 AI chats, meaning 400 chats can be purely rule-based flows. Both are tracked and billed separately.
How quickly can I build and deploy a bot?
With the AI Copilot, a functional lead qualification flow typically ships in ~15 minutes from a text description. The visual builder lets you test and iterate in real-time before publishing.
Does Landbot integrate with my CRM?
Yes. Native two-way integrations with HubSpot, Salesforce, Pipedrive, Zoho, and Google Sheets (Professional plan and up). 500+ additional tools via Zapier, n8n, and custom webhooks.
Can I run the same bot on web and WhatsApp?
Yes. Build once on the visual canvas, deploy to multiple channels (web, WhatsApp, Messenger, API) from one flow.
What happens if I exceed my monthly chat limit?
Overage is €0.05 per extra chat (regular) and €0.10 per extra AI chat. Landbot alerts you at 80% and 90% usage so no surprise bills appear.
Is there a trial?
Yes. 14-day free trial on all paid plans with full feature access. Free plan is permanent with 100 chats/month and no credit card required.
