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What is Qualified?
Agentic marketing platform with Piper, the #1 AI SDR agent for inbound lead qualification and meeting booking. Built natively on Salesforce, Piper engages website visitors in real-time via chat, voice, and video; qualifies leads against ideal-customer profiles; and automates follow-up through conversational AI.
Qualified news
Salesforce Completes Acquisition of Qualified
Salesforce completed its acquisition of Qualified.com, announced December 17, 2025 with definitive agreement signed. The deal integrates Qualified's agentic marketing expertise into Salesforce's Agentforce to enhance autonomous pipeline generation.
Source: Salesforce ↗Qualified Unveils PiperX: World's First AI SDR Superagent
Qualified introduced PiperX with expanded capabilities including video face-to-face conversations, full-funnel pipeline management, and expanded engagement channels (web, email, video). Available to all customers in Fall 2025 as a premium addition.
Source: Business Wire ↗Qualified Introduces Agentic Nurture
Qualified announced Agentic Nurture for Piper, introducing AI-powered top-of-funnel lead nurturing. Automatically included in all Qualified Agentic Marketing Platform plans as of January 2026.
Source: Business Wire ↗
Key features
Piper AI SDR Agent
Multi-modal AI SDR (text, voice, video via PiperX) that qualifies inbound leads 24/7, answers product questions, and routes high-intent buyers to sales reps
Website Engagement
Real-time conversational AI on your website to engage visitors, qualify intent, and offer meetings or content
Agentic Email
AI-powered email follow-up and nurture campaigns (included in all plans since January 2026)
Meeting Booking
Instant meeting scheduling integrated with calendar systems; high reported booking rates (67–72% offered-to-booked)
Multi-Language Support
Piper speaks multiple languages; auto-detected on all tiers
Salesforce Integration
Built natively on Salesforce Platform; deep connectivity to Sales Cloud, CRM data, and existing workflows
Agent Studio
Configure AI SDR personality, guardrails, training, goals, and evaluation
Slack Integration
Collaborate with Piper directly in Slack
Qualified pricing
Quote-only annual contracts. No published list prices. Third-party procurement data (Vendr, Feb 2026) shows median ~$70,000/year across all plans, ranging from ~$36,000 to ~$124,000. Actual quotes depend on tier, traffic volume, and negotiation. No free trial or self-serve option.
| Plan | Price | What's included |
|---|---|---|
| Premier | Custom (contact sales) | Multi-modal Piper AI SDR (text, voice, video); agentic website conversations; agentic email; meeting booking; multi-language support; 250K monthly web sessions; 2.5K monthly active email contacts |
| Enterprise | Custom (contact sales) | All Premier features plus enterprise-grade APIs; custom data retention policies; third-party research intent signals; Salesforce sandbox support; 2M monthly web sessions; 10K monthly active email contacts |
| Ultimate | Custom (contact sales) | All Enterprise features plus multiple agent profiles; multiple production instances; high-volume website support; 5M monthly web sessions; 24K monthly active email contacts |
Pros & cons
Pros
- + Easy to use and intuitive interface
- + Exceptional customer support and success team
- + Seamless Salesforce integration (native build, not an add-on)
- + Fast onboarding; customers report live in under a month
- + 24/7 AI SDR availability across time zones
- + Multi-language support built in
- + High meeting booking rates and conversion lift reported by users (54–72% offered-to-booked)
- + Advanced AI capabilities; users praise Piper's ability to answer product questions and qualify accurately
- + Slack integration for team collaboration
- + Agentic email nurture included in all plans since January 2026
Cons
- − Steep learning curve for reporting and dashboard features
- − Non-intuitive reporting interface
- − Complex setup and configuration; requires proper guidance and vendor support
- − Limited customization for graphical elements and dialogue flow
- − Effectively requires Salesforce license, driving total cost of ownership into six figures
- − No free trial or self-serve purchase option; evaluation only via demo
- − Rigid implementation; less flexibility for custom workflows
- − High minimum contract value (~$35K+/year at Premier entry level)
Who is Qualified best for?
- • Salesforce customers with heavy inbound website traffic
- • B2B companies wanting to automate and scale SDR function
- • Sales and marketing teams seeking 24/7 lead qualification and meeting booking
- • Enterprise and mid-market revenue organizations
- • Companies prioritizing ease of use and customer support
Frequently asked questions
Is Piper included in Qualified's pricing or an add-on?
Piper AI SDR is included in all three tiers (Premier, Enterprise, Ultimate) rather than sold separately. Qualified deliberately built pricing around flat, predictable contracts to avoid per-conversation or per-meeting unpredictability.
Does Qualified work with non-Salesforce CRMs?
No. Qualified is built natively on the Salesforce Platform. Salesforce CRM integration is effectively required, making it essential for Salesforce customers and expensive for non-Salesforce shops to adopt.
Is there a free trial?
No. Qualified offers no free tier or self-serve trial. Evaluation happens through a demo with Qualified's sales team and a commercial conversation.
What languages does Piper support?
Piper supports multiple languages with auto-detection on all plans. The platform is designed for multi-language B2B engagement.
How quickly can I go live?
Users report implementation in under a month, with AI SDR live and driving results within weeks. Time to value is accelerated by Qualified's implementation support.
