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What is Bombora?
Bombora is the B2B intent data pioneer, providing account-level signals that flag which companies are actively researching topics relevant to your product. Founded in 2014, it invented the B2B intent data category and operates the largest consent-based data co-op: 5,000+ publishers contributing 86% exclusive data. Beyond intent signals, it delivers identity resolution, digital audiences, and campaign measurement solutions that integrate into existing CRM, MAP, and ad tech stacks.
Bombora news
Bombora Launches Curated Ecosystem Audiences
Announced partnership with Crunchbase, Definitive Healthcare, G2, and HG Insights to bring proprietary B2B data into scalable audiences activatable on social and programmatic platforms (Reddit, DV360, Trade Desk, Amazon DSP).
Source: Bombora Press ↗Bombora Named Marketing Insights Platform of the Year
Won MarTech Breakthrough Awards (9th annual) for B2beacon campaign measurement product. Award recognizes B2beacon's ability to measure account and buying-group level impact, powered by 90%+ match rates.
Source: PRNewswire ↗Bombora Expands B2beacon Campaign Measurement
Expanded B2beacon to offer account and buying-group level campaign measurement as a new standard for B2B, addressing industry gap in granular B2B campaign attribution.
Source: PRNewswire ↗Bombora Partners with Proximic by Comscore
Announced partnership to create B2B predictive audiences, combining Bombora intent data with Proximic's contextual targeting capabilities for precision audience development.
Source: MarTech360 ↗Bombora Acquires Lem0n
Bombora completed acquisition of Lem0n, a B2B data company, to expand data capabilities and strengthen its co-op. Integration underway as of 2026.
Source: PitchBook ↗
Key features
Company Surge
Account-level intent data tracking 14B+ monthly consumption events across 5M company domains. Base tier updates weekly; premium tiers offer daily and real-time refresh.
25,300+ Intent Topics
Taxonomy updated quarterly. Tracks business research concepts (not keywords) across 14,000+ B2B purchase categories, industry shifts, technologies, and buyer interests.
B2B Data Co-op
5,000+ trusted B2B publishers, brand sites, and premium data providers. 86% of data is exclusive to Bombora for intent purposes. All sourced via consent-based frameworks (no bidstream, no scraping).
Visitor Insights
Identify and enrich anonymous B2B website traffic. Expands first-party data for audience segmentation, personalization, and retargeting.
B2B Digital Audiences
Transform account lists into addressable audiences. Hundreds of off-the-shelf segments plus custom audience building. Activate on DV360, Trade Desk, Amazon DSP, Reddit, and other platforms.
B2beacon Campaign Measurement
Account and buying-group level campaign measurement with 90%+ match rates. Measures reach, engagement, and impact of digital campaigns across channels.
Insights Suite
Visualization dashboard for intent trends, website traffic patterns, key account engagement, competitive intelligence, and campaign performance analytics.
80+ Platform Integrations
Direct integration with Salesforce, HubSpot, Google Ads, Dun & Bradstreet, Apollo, Marketo, Pardot, Outreach, Salesloft, LinkedIn Ads, and many others. Deliverable via API, Snowflake, BigQuery, or direct feeds.
Bombora pricing
Bombora publishes no pricing. All contracts are custom-quoted based on number of intent topics selected, data volume, refresh frequency, integrations, and contract length. Entry-level Company Surge access reported to start around $25,000-$30,000/year; enterprise plans with full taxonomy and real-time signals range $50,000-$100,000+/year. Median reported by Vendr: $25,000/year (range $13,000-$80,450+ across 35 purchases as of Nov 2026). No free plan or trial; sales consultation required.
| Plan | Price | What's included |
|---|---|---|
| Company Surge Basic | ~$25,000-$40,000/year (estimated) | Account-level intent data, selected topic set, CRM integration (Salesforce, HubSpot), weekly intent updates, Company Surge scoring |
| Company Surge Enhanced | ~$50,000-$75,000/year (estimated) | Broader topic taxonomy, multiple integrations, enhanced analytics, historical intent data |
| Enterprise / Full Audience | Custom quote (estimated $75,000-$100,000+/year) | Full 25,300+ topic taxonomy, real-time intent updates, B2beacon campaign measurement, custom integrations, dedicated onboarding |
Pros & cons
Pros
- + Invented B2B intent data category; category-leading reputation and analyst recognition (Forrester Leader Q1 2025 Wave)
- + Largest consent-based data co-op (5,000+ publishers, 86% exclusive); cleanest sourcing model (no bidstream, no scraping)
- + Comprehensive intent taxonomy (25,300+ topics) with quarterly updates reflecting evolving market
- + Account-level intent clarity with Surge scoring; billions of monthly consumption events analyzed
- + Privacy-first architecture (GDPR/CCPA aligned); explicit consent from publishers and users
- + Wide platform integrations (80+); delivers data into existing stacks (Salesforce, HubSpot, ad tech, data warehouses)
- + Strong customer support; top-tier onboarding teams cited consistently in reviews
- + High user satisfaction (G2: 4.4/5, TrustRadius: 8.7-8.9/10); case studies show 18X ROI potential
- + Data feeds 10,000+ brands, agencies, publishers, and platforms; embedded in 6sense, Demandbase, ZoomInfo, Apollo, Cognism, and others
Cons
- − Account-level intent only; does not identify who at the company is researching (requires separate contact tool like ZoomInfo, Apollo, or Cognism)
- − High cost and demo-gated; entry prices $25K-$30K/year difficult to justify for smaller organizations or low-ACV businesses
- − Sales-only pricing model; no self-serve or transparent pricing; requires custom negotiation
- − Weekly intent updates on base tier; real-time signals limited to premium plans; refreshes lag actual research by days
- − Intent signals can be noisy; independent testing found ~20% of 'surging' accounts lacked genuine purchase intent
- − Coverage US-weighted; less comprehensive for non-US or emerging markets
- − Data layer only, not a platform; requires integration work and separate workflow tools (MAP, CRM, ad tech)
- − Pricing tied to number of topics and volume; costs compound with additional features or integrations
Who is Bombora best for?
- • Mid-market and enterprise B2B sales and marketing teams with $50K+ ABM budgets
- • ABM programs seeking to prioritize and engage in-market, high-intent accounts
- • Marketing and sales ops teams wanting category-standard, privacy-compliant intent signals
- • Demand-gen campaigns targeting companies actively researching your category or competitors
- • Customer success teams identifying churn risk and upsell opportunities
- • Organizations already using Salesforce, HubSpot, or programmatic ad platforms (80+ integrations)
Frequently asked questions
How much does Bombora cost?
Bombora publishes no pricing. Company Surge entry starts around $25,000-$30,000/year. Final price depends on intent topics selected, data volume, refresh frequency, and integrations. Vendr data shows median $25,000/year across 35 customers. All pricing is quote-based via sales conversations.
Does Bombora offer a free trial or free plan?
No free trial or free plan. Bombora requires a sales conversation and custom quote. Some partners (HubSpot, Apollo, Cognism) include Bombora intent data in their own plans at no extra cost.
Is Bombora account-level or person-level intent?
Account-level only. Bombora flags which companies are researching a topic; it does not identify individuals within those companies. Users combine Bombora with contact databases (ZoomInfo, Apollo, Cognism) to reach specific people.
Who founded Bombora and when?
Founded in 2014 by Erik Matlick (Founder/CEO), Michael Burton (Co-Founder, EVP Strategic Partnerships), Robert Armstrong (Co-Founder, SVP Product & Technology), and Stephen Lilly. Headquartered in New York, NY. Currently 160+ employees.
What makes Bombora different from 6sense, Demandbase, and ZoomInfo?
Bombora is a data co-op and data layer, not a full ABM platform. It focuses on pure intent signals from its unique publisher network (5,000+ sources, 86% exclusive). 6sense and Demandbase are full ABM platforms that include intent, orchestration, and analytics. ZoomInfo is contact-first. Many organizations use Bombora data inside 6sense or Demandbase for broader topic coverage.
How often is intent data updated?
Base tier: weekly updates. Premium tiers: daily or real-time updates available. Intent topics taxonomy updated quarterly with new topics added based on customer requests and AI-driven market monitoring.
How is Bombora data sourced?
Via a consent-based co-op of 5,000+ B2B publishers and brand sites. Publishers share anonymized, aggregated visitor behavior data. No real-time bidstream, no web scraping. All data sourced within GDPR/CCPA consent frameworks.
Can I see a demo or speak to sales?
Yes. Visit bombora.com/speak-to-an-expert or bombora.com to book a demo with a sales representative. Bombora is demo-gated; no self-serve signup available.
