GTM Hub
What is Dreamdata?
B2B Activation & Attribution Platform that provides complete B2B customer journey mapping. Dreamdata traces marketing touchpoints to revenue using AI-driven multi-touch attribution, while enabling audience activation by syncing data back to ad platforms. The platform includes an Analytics Agent for asking questions about marketing impact in plain English, MCP Server integration for LLMs, and AI intent signals to identify buying signals in real-time.
Dreamdata news
Dreamdata Closes $55 Million Series B to Empower B2B Marketers
Investment led by PeakSpan Capital with participation from InReach Ventures, Angel Invest, Curiosity Venture Capital, and Crowberry Capital. Series B brings total funding to ~$67M. Positions company to accelerate development of activation layer and become go-to-market platform for B2B marketers.
Source: Globe Newswire ↗Dreamdata Named Leader in B2B Attribution on G2
Recognized as #1 leader in B2B Attribution category on G2 with 4.7/5 rating across 271+ reviews. Summer 2026 G2 Leader badge reflects strong customer satisfaction and product performance.
Source: G2 ↗Dreamdata Publishes LinkedIn Ads B2B Benchmarks Report
Analysis of 66+ million sessions across 3.5+ million customer journeys reveals LinkedIn Ads outperforms all platforms with positive ROAS. Report includes average journey length, platform performance comparison, and industry benchmarks for B2B companies.
Source: Dreamdata ↗
Key features
Multi-Touch Attribution with AI
AI-driven attribution models that trace marketing activities across multiple channels and touchpoints back to pipeline and revenue, with customizable attribution logic and models
Customer Journey Mapping
Complete account-based B2B customer journey visualization showing every interaction, touchpoint, and activity from first contact to closed deal
AI Intent Signals
Machine learning identifies hidden high-intent buying signals from website activity, LinkedIn, G2 engagement, and other GTM data; automatically notifies sales teams on Slack/Teams
Audience Hub
Build and sync precise audiences directly and daily to all major ad platforms (LinkedIn, Google Ads, Meta, Bing) using unified GTM data
Conversion Syncs
One-click syncing of offline conversions and pipeline data back to ad platforms for revenue-optimized bidding and campaign performance
B2B Web Analytics
Cookie-free and cookieless tracking with company identification, IP-to-company matching (identifies up to 80% of anonymous visitors), engagement scoring
Analytics Agent
Ask questions about marketing impact in plain English; get reports on what's working and actionable next steps, with outputs traceable to source data
Account-Based Data Model
Unified GTM data warehouse connecting website activity, marketing automation, CRM, and revenue data into single trustworthy account-based structure
Data Platform & MCP Server
Access account-based data model in your own warehouse or via MCP Server to integrate Dreamdata into your existing LLM and AI tools
Data Hub Control
Define and control touchpoints, pipeline stages, attribution logic, and data models with transparency and consistency across the platform
Dreamdata pricing
Dreamdata offers a free 'Starter' plan with fixed limits and a custom-priced 'Advanced' plan. No credit card required for free plan. Pricing for Advanced tier driven by Monthly Tracked Users (MTUs) and features requested; typical median cost reported around $35,000/year for paid tier.
| Plan | Price | What's included |
|---|---|---|
| Starter (Free) | $0/month | B2B Web Analytics, cookie & cookieless tracking, engagement scoring, company identification, audience builder, Slack/Teams notifications, ad spend report, B2B benchmarks. Limited to: 2 months user history, 5 seats, 3 stage models, 2 notifications, 1 sync. Includes self-serve onboarding, Slack community, AI chat support. |
| Advanced (Attribution & Activation) | Custom pricing | All Dreamdata capabilities unlocked: AI activation, advanced attribution & optimization, unlimited data volumes, dedicated CSM, full onboarding, data warehouse access, custom data sources, multiple business units, SSO/SAML login, data model scheduler. Price negotiated based on Monthly Tracked Users (MTUs) and feature needs through sales demo. |
Pros & cons
Pros
- + Complete customer journey visibility across all GTM channels and touchpoints
- + Clear, accurate multi-touch attribution tied directly to pipeline and revenue
- + AI-powered intent signals surface buying signals competitors miss
- + Exceptional support team - proactive, knowledgeable, responsive to setup and strategy questions
- + Audience syncing directly to ad platforms (LinkedIn, Google, Meta, Bing) simplifies activation workflow
- + Leader on G2 in B2B Attribution category (4.7/5 across 271+ reviews)
- + Handles data cleaning, deduplication, standardization across messy multi-source data automatically
- + One-click conversion syncs feed pipeline data back to ad platforms for smarter bidding
- + Transparent data model - attribution logic reflects business rules, not black-box algorithms
- + Strong company identification (IP-to-company matching up to 80% of anonymous visitors)
- + Works across multi-tech stacks without requiring extensive custom development
Cons
- − Steep learning curve for new users; requires significant training to use optimally
- − UI not intuitive - takes time to understand how to navigate and set up integrations
- − Limited custom dashboard and visualization options for reporting
- − Reporting lacks flexibility - cannot easily customize chart axes with CRM properties
- − No real-time data - slight delays in data refresh/updates
- − Advanced plan expensive and not suitable for teams on tight budgets
- − Data preparation and cleanup required initially despite automation
- − Features sometimes disappear or change between plan updates without clear notification
- − Learning curve and setup complexity means you should prepare well before onboarding demo
Who is Dreamdata best for?
- • B2B SaaS companies needing revenue-driven attribution across multiple marketing channels
- • Mid-market and enterprise companies (51-1000+ employees) with complex go-to-market strategies
- • Marketing teams using multi-tech stacks (HubSpot, Salesforce, LinkedIn Ads, etc.)
- • Organizations wanting to measure full marketing impact on pipeline and revenue, not just leads
- • Teams seeking to optimize ad spend by feeding accurate conversion data back to platforms
- • Companies with anonymous visitor traffic wanting to identify in-market accounts
- • B2B marketers looking to prove ROI and influence budget allocation decisions
Frequently asked questions
Do I need a credit card to start the free plan?
No. Dreamdata is completely free until you exceed the free monthly tracked user limit or choose to upgrade. No credit card required.
What are Monthly Tracked Users (MTUs)?
MTUs are the number of unique users tracked monthly across all your go-to-market assets, including your website, marketing automation platform, CRM, and other integrations. This is the main pricing lever for the Advanced tier.
Is there a trial for the paid Advanced plan?
Yes. A guided free trial is available after scheduling a demo with Dreamdata sales. You'll get a customized trial based on your needs.
Does Dreamdata offer monthly billing?
No, paid plans are billed annually. Confirm contract terms during your sales conversation.
How is the paid plan quoted?
The Advanced plan is custom-priced and quoted after a sales demo. Pricing is based on your Monthly Tracked Users (MTUs), feature requirements, seats, data volumes, and business units needed.
Can I use Dreamdata's data in my own warehouse or LLM?
Yes. Dreamdata offers access to its account-based data model via Google BigQuery/Cloud Storage and an MCP Server, allowing you to run custom agents with full control.
Does Dreamdata handle data cleaning automatically?
Yes. Dreamdata automatically deduplicates, standardizes, and corrects data from multiple sources, handling messy data without requiring extensive manual cleanup.
Which ad platforms does Dreamdata sync to?
Dreamdata syncs audiences and conversion data to LinkedIn Ads, Google Search/Display Ads, YouTube Ads, Meta, and Bing.
