GTM HubWhat is Warmly?
Autonomous revenue agents for B2B go-to-market teams. Warmly's AI-native, human-supervised platform generates qualified pipeline through two core agents: an Inbound Agent that identifies website visitors and engages them with AI chat, and a TAM (Target Account Management) Agent that orchestrates account-based marketing campaigns. The platform consolidates intent signals from web behavior, social activity, and competitive intelligence into a unified Context Graph for coordinated decision-making.
Warmly news
HubSpot Acquires Warmly
Warmly announced acquisition agreement with HubSpot. CEO Max Greenwald noted the platform has solved the gap between building demand and winning deals. Existing customer contracts, pricing, and integrations remain unchanged during transition.
Source: Warmly Blog ↗
Key features
Inbound Agent
Identifies website visitors at the person level with full context, delivers smart popups and personalized landing pages, AI chat engagement, and retargeting across email and LinkedIn ads
TAM Agent
Breaks down total addressable market into scored accounts, automatically maps buying committees, tracks intent signals across channels, and runs coordinated email and advertising campaigns
Context Graph
Unified data layer that consolidates site visits, emails, meetings, and CRM data, enabling AI agents to act with comprehensive account intelligence
Intent Signals
Tracks first-party signals (web behavior, product usage), second-party signals (social activity, job changes), and third-party signals (keyword research, competitor tracking)
Integrations
40+ application integrations including CRM sync, Slack alerts, and Webhook/API access
AI Studio & Agents
Build and customize unlimited AI agents with AI goal-setting, qualification, decision-making, and auto-improvement capabilities
Warmly pricing
Annual plans save 30% versus quarterly billing. All plans require minimum 10,000 credits/month. Add-ons available for GTM Signals Package, Warm Experiences, and AI 24/7 Video Chat Agent.
| Plan | Price | What's included |
|---|---|---|
| AI Web-Deanonymization | $10,000/year ($4,875/quarter) | Website visitor identification (contacts + companies), ICP filtering, real-time alerts, Slack alerts, lead routing, CRM sync, SEP/Webhook integrations, retargeting via email/LinkedIn/ads |
| Inbound Chat | $20,000/year ($6,500/quarter) | Everything in AI Web-Deanonymization, plus: AI Chatbot with 1 AI Studio Agent, Warm Calling (live chat), Warm Offers, chat metrics, automated email follow-up |
| AI Inbound Autopilot | $30,000/year ($9,750/quarter) | Everything in Inbound Chat, plus: Unlimited AI Studio Agents + Autopilot Agent, AI goal-setting/qualification/decision-making, AI slide generation (mini-demo), AI-written chat follow-up, auto email generation and follow-up, auto-learn and improve AI chat |
