What is RB2B?
Website visitor identification platform that reveals the identities, contact information, and LinkedIn profiles of anonymous visitors to your website. Installed on 55,000+ websites globally.
Key features
Person-Level Visitor Identification
Identifies visitors with names, business emails, and LinkedIn profiles for US traffic. Company-level identification available globally.
High Coverage Identification
Identifies 70-80% of website traffic on Pro+ plans; 15-20% on Free plan
Multi-App Integrations
Connects to 36+ apps including Salesforce, HubSpot, Slack, Teams, Clay, Zapier, and others
Smart Filtering & Targeting
Filter identified visitors by company revenue, size, seniority, department, and geography
Real-Time Alerts
Sends lead notifications to Slack, Teams, or your CRM instantly when target visitors arrive
Session Intelligence
Pageview history, session recap, Hot Pages, and Hot Leads features to track visitor behavior
Quick Setup
Installation takes approximately 5 minutes with pixel integration into website header
RB2B pricing
Freemium model with free tier offering company-level ID. Paid plans start at $79/month. Additional domains cost $99/month. All plans include 7-day free trial or 1,000 credits with no credit card required.
| Plan | Price | What's included |
|---|---|---|
| Free | $0/month | Company-level ID (15-20% coverage), 150 monthly resolutions, Slack & Teams push, basic reporting |
| Starter | $79/month | LinkedIn URLs, 300 monthly resolutions, pageview history, session recap, 45¢ per overage |
| Pro | $149-$249+/month | Business email addresses, person-level ID (US), contact-level identification, 600-2,500 monthly resolutions, all 36+ integrations, 25¢ per overage, Hot Pages and Hot Leads |
| Pro+ | $199-$999+/month | Premium Resolution (35-45% coverage), Identity Graph Waterfall technology, business emails, all integrations, 600-2,500,000 monthly resolutions across tiers, 25¢ per overage |
Who is RB2B best for?
- • B2B SaaS companies looking to identify and engage website visitors in real-time
- • Sales teams needing immediate notification when target prospects visit their website
- • Marketing teams optimizing lead generation and sales pipeline acceleration
- • Companies selling to US-based businesses seeking person-level visitor identification




