GTM Hub
What is Factors.ai?
AI-powered Account-Based Marketing (ABM) and attribution platform for go-to-market teams. Consolidates ABM data and uses AI agents to automate marketing and sales functions, moving teams from account-level visibility to identifying specific decision-makers and their buying behaviors.
Categories
Key features
Scout Agent
AI copilot that identifies target accounts, launches campaigns, and attributes revenue
Account Intelligence
Real-time engagement signals and automated account scoring
Multi-touch Attribution
Tracks first, last, and influenced touchpoints across buyer journey
LinkedIn & Google Ads Optimization
Automated ad campaign optimization and management across platforms
Sales Intelligence
Contact-level identification and buying intent signals for sales teams
Factors MCP
Integration with ChatGPT, Claude, and other AI tools for GTM tasks
Factors.ai pricing
Factors.ai offers tiered pricing from free trial to enterprise, with annual commitment options. Free trial available with no credit card required.
| Plan | Price | What's included |
|---|---|---|
| Lite | $199/month after trial | Free trial (no credit card required), identify companies visiting website, analyze traffic, set up alerts |
| Basic | $6,000/year | Unmask 75%+ companies, segment accounts, understand LinkedIn ad influence, rule-based alerts, up to 50 reports, CRM sync |
| Growth | $20,000/year | Complete buyer journey visibility, custom account scoring, G2 impact tracking, advanced ABM analytics, agentic workflows |
| Enterprise | $36,000+/year | Predictive scoring, LinkedIn impression control, dynamic audience syncing to Google/LinkedIn, enhanced Google Ads conversions, multi-party intent combination |
Who is Factors.ai best for?
- • B2B SaaS companies running account-based marketing
- • Go-to-market teams needing multi-touch attribution
- • Sales and marketing alignment for enterprise deals
- • Teams leveraging LinkedIn and Google Ads for ABM campaigns
