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What is Mailshake?
AI-powered sales engagement platform trusted by 100,000+ companies. Automates cold outreach campaigns across email, phone, and social channels to help sales teams book more meetings and generate revenue. Purpose-built for email deliverability with focus on cold email sequences and multi-channel engagement.
Key features
Email Automation
Automated follow-up sequences and A/B testing. Sends from your own Gmail, Outlook, or SMTP mailboxes with mail merge for personalized bulk campaigns.
SHAKEspeare AI Writer
AI-powered email copy generation. Auto-generates personalized email content in under a minute for campaign creation.
Email Deliverability Tools
Email domain setup assistant, unlimited email warm-up via SMTP, list cleaning to remove non-deliverable addresses, in-app spam word analyzer.
Lead Catcher
Consolidates all prospect replies in one queue. Organizes engaged leads with status tracking (Won, Lost, Ignored, Forwarded) and Lead Catcher temperature indicators on higher plans.
Data Finder
Prospect database of 100+ million contacts. Search by job title, company, industry, and location. Includes email, name, job title, and LinkedIn profile per prospect.
Power Dialer
Browser-based calling with call recording, phone scripts, call outcomes tracking, and unlimited free minutes to North American numbers (Sales Engagement plan).
Email Rotation
Spread sends across multiple email addresses to improve deliverability and allow higher daily sending volume per inbox (Email Outreach plan and above).
CRM Integrations
Native integrations with Salesforce, Pipedrive, and HubSpot. Supports 1,000+ apps via Zapier on Email Outreach and above.
Analytics Dashboard
Track opens, replies, clicks, and rep productivity. Pipeline-focused metrics with individual and team performance visibility by day, week, or month.
Browser Extension
Campaign management and email tracking from your inbox (Email Outreach plan and above).
Mailshake pricing
Per-user pricing. Each user account unlocks a set number of sending email addresses. No free trial; payment taken upfront. Annual billing offers 14% discount compared to monthly.
| Plan | Price | What's included |
|---|---|---|
| Starter | $29/month ($25/month billed annually) | 1 email address per account, 1,500 email sends per month, 50 Data Finder credits, unlimited uploaded contacts, unlimited email warm-up, unlimited campaigns, unlimited email verification, A/B testing, AI email writing with SHAKEspeare, basic mail account setup |
| Email Outreach | $49/month ($45/month billed annually) | 2 email addresses per account, unlimited email sends per month, 50 Data Finder credits, email rotation, unified inbox, advanced scheduling and throttling, Salesforce/Pipedrive/HubSpot integrations, 1,000+ apps via Zapier, browser extension, email template management, prospects view |
| Sales Engagement | $99/month ($85/month billed annually) | 10 email addresses per account, unlimited email sends per month, 2,500 Data Finder credits, 5 phone numbers, power dialer, unlimited free minutes to North American numbers, call recording and scripts, lead temperature indicators, custom tasks in sequences |
| Agency | Contact sales | Unlimited email addresses, unlimited sends, unlimited credits. Mailshake recommends each client creates its own billed team for agencies. |
| Data Finder (add-on) | $19/month ($17/month billed annually) | Prospect database credits for finding decision makers by role, location, or company |
| Ready-to-Use Mailboxes (add-on) | $12/month ($11/month billed annually) | Pre-configured domain and 5 warm-up mailboxes set up automatically |
Pros & cons
Pros
- + Simple and intuitive interface with minimal learning curve
- + Purpose-built infrastructure for email deliverability
- + Fastest implementation time—sales reps can launch campaigns on day one
- + All-in-one platform eliminates tool-switching across email, phone, and social
- + Included unlimited email warm-up on all plans with no additional fees
- + Most affordable entry price in cold email category at $29/month
- + AI email writer (SHAKEspeare) reduces time spent on copy creation
- + Strong team analytics for coaching and performance tracking
- + No setup charges and cancellation allowed anytime
- + Good for small teams and agencies scaling outreach programs
- + Concierge onboarding and deliverability training included
Cons
- − Limited email sending addresses on lower plans (1-2 addresses restrict campaign scale)
- − No free trial required—payment taken upfront before testing
- − Starter plan caps sends at 1,500/month for single users, restricting volume growth
- − Prospecting features through Data Finder are basic compared to dedicated B2B databases
- − Phone dialer only available on higher-priced Sales Engagement plan ($99+)
- − Personalizing large contact lists is manual and time-consuming without bulk field mapping
- − Some users report navigation bugs and workflow inefficiencies
- − Limited CRM integrations on Starter plan (requires Email Outreach tier)
- − Email rotation requires Email Outreach plan; not available on Starter
- − Lead Catcher does not automate lead qualification—still requires manual review
Who is Mailshake best for?
- • Small sales teams and founders starting outreach programs
- • Sales representatives running email-first prospecting with phone as secondary channel
- • Agencies managing multi-client cold email campaigns
- • Teams with 1-5 SDRs/AEs looking for simplified sequence management
- • Businesses on tight budgets prioritizing ease of use over advanced features
- • Sales teams already using Salesforce, Pipedrive, or HubSpot (Email Outreach tier)
- • Organizations prioritizing email deliverability and inbox placement
Frequently asked questions
Is there a free trial for Mailshake?
No. Mailshake does not offer a free trial. Payment is required upfront, but cancellation can occur before renewal if needed.
Can I send unlimited emails with Mailshake?
Starter plan caps sends at 1,500/month. Email Outreach and Sales Engagement plans offer unlimited email sends per month.
What CRM integrations does Mailshake support?
Native integrations available with Salesforce, Pipedrive, and HubSpot on Email Outreach plan and above. Starter plan does not include CRM integrations. 1,000+ additional apps supported via Zapier.
How many email addresses can I connect per plan?
Starter: 1 address. Email Outreach: 2 addresses. Sales Engagement: 10 addresses. Agency plan: unlimited addresses.
Does Mailshake include email warm-up?
Yes. Unlimited email warm-up via SMTP is included on all plans at no additional cost.
Is phone calling included in all plans?
No. Power dialer with 5 phone numbers and unlimited free North American minutes is only available on the Sales Engagement plan ($99/month).
How does Data Finder pricing work?
Starter and Email Outreach include 50 free Data Finder credits per month. Sales Engagement includes 2,500 credits. Additional credits can be purchased as an add-on for $19/month.
Can I use my own email address with Mailshake?
Yes. Mailshake connects to your existing Gmail, Outlook, or SMTP mailbox accounts from any provider. No need to create new email accounts.
What is Lead Catcher?
Lead Catcher consolidates all prospect replies in one queue for centralized reply management. Users can track engagement status (Won, Lost, Ignored, Forwarded) and prioritize follow-ups on the most engaged leads.
