GTM Hub
What is Lyzr?
Lyzr is an enterprise AI agent infrastructure stack spanning Architect (vibe building), Agent Studio (visual workflows), Opencontroller (governance), and consumption-based production pricing. It helps GTM and ops teams move from prototypes to governed agents with guardrails, evals, VPC deployment, and forward-deployed engineers—without Lyzr marking up LLM tokens when customers bring their own models.
Key features
Agent Studio & Superflows
Visual builder for single agents, manager agents, and multi-step Superflows with durable execution and testing.
Architect
Text-to-app flow generates frontends and agent backends for rapid GTM proofs of concept.
Opencontroller
Control plane for inventory, identity, release gates, policies, guardrails, and observability across agents.
Agent Blocks
Composable memory, RAG, orchestration, and responsible-AI modules usable outside full Studio.
Consumption Pricing
Per-run pricing by complexity tier (Simple/Intermediate/Complex/Voice) with no per-seat feature gates.
BYOM / Pass-Through LLM
Pay model providers directly or use Lyzr models at cost with transparent usage logs.
Enterprise Deployment
SaaS or customer VPC/on-prem/air-gapped options with SOC 2, ISO 27001, and ISO 42001 certifications.
Professional Services
72-hour test drives, fixed-scope POCs, and forward-deployed engineers for workflow automation deals.
Lyzr pricing
Public marketing emphasizes three motions: Build (free forever in Architect/Studio for building and testing), Govern (Opencontroller, custom annual), and Automate workflows (custom with services). Docs list run-based SaaS pricing: Simple $0.06/run, Intermediate $0.18, Complex $0.30, Voice $0.09/min—roughly half in customer VPC. Legacy Studio tiers (Community free with 500 credits/month, Starter $19, Pro $99) may still appear in older docs; confirm active plan with Lyzr. Lyzr does not markup LLM tokens when using BYOM.
| Plan | Price | What's included |
|---|---|---|
| Build | $0 (build & test) | Unlimited time to build/test in Architect and Agent Studio, sandbox integrations, BYOM in development |
| Production (SaaS runs) | $0.06–$0.30/run (+ voice per minute) | Simple/Intermediate/Complex tiers; manager and superflow surcharges for large sub-agent or node counts |
| Production (Customer VPC) | ~50% lower per-run vs SaaS | Same tier structure deployed in your cloud or on-prem under enterprise agreement |
| Opencontroller (Govern) | Custom annual | Registry, guardrails, spend limits, discovery across Bedrock/Foundry/Agentforce and more |
| Workflow automation + services | Custom | 72-hour test drive, fixed POC (~$20K cited for 4-week scope), forward-deployed engineers, reimaginer team |
Pros & cons
Pros
- + Free build tier lowers experimentation cost before production commits.
- + Run-based production pricing aligns spend with executed GTM workflows.
- + Opencontroller addresses enterprise fear of shadow agents across clouds.
- + No token markup on BYOM simplifies finance reconciliation with OpenAI/Anthropic bills.
- + Voice agent pricing supports conversational SDR and support pilots.
- + Services layer helps teams without in-house agent engineers reach production.
Cons
- − Multiple pricing narratives (seat/credit docs vs run-based enterprise docs) create confusion.
- − Complex Superflow and manager-agent runs can escalate quickly with sub-agent counts.
- − Full governance and VPC require custom contracts—not self-serve checkout.
- − Overlapping products (Architect vs Studio vs ADK) need internal enablement.
- − Production path often implies professional services spend beyond run fees.
- − Less consumer-friendly UX than chat-first SMB tools for solo founders.
Who is Lyzr best for?
- • Enterprises standardizing agent governance with Opencontroller.
- • GTM ops teams automating multi-step qualification, research, and CRM writes.
- • Organizations requiring VPC/on-prem and compliance certifications.
- • Teams wanting forward-deployed help for first production agent.
- • Buyers preferring pass-through LLM billing and predictable per-run unit economics.
Frequently asked questions
Is building agents on Lyzr really free?
Yes for Architect and Agent Studio build/test environments per current pricing page—you pay when you deploy production runs or add governance/services.
How is a run billed?
One user request or scheduled execution from input to output is one run, priced by agent complexity tier regardless of internal tool calls.
Does Lyzr charge for LLM tokens?
Not when you BYOM—you pay providers directly. Lyzr-provided models bill tokens at pass-through cost on supported plans.
