GTM Hub
What is Gumloop?
Gumloop is a multiplayer AI agent platform where GTM teams describe agents in plain language, connect 300+ business apps and MCP servers, and run them on schedules or events—with IT-grade guardrails, Company Brain context, and optional VPC deployment. It evolved from a visual workflow product into agents, triggers, skills, artifacts, and a cloud browser for web-automation-heavy revenue workflows.
Key features
Custom GTM Agents
Configure role, tools, skills, knowledge, subagents, and triggers for CRM, enrichment, SEO, support, and meeting prep use cases.
Visual Workflows (Legacy)
Deterministic canvas for enrichment, scraping, routing, and API pipelines; pairs with Agent nodes for hybrid automation.
Triggers & Events
Schedules, webhooks, Slack/Teams, email, forms, and database changes to start agents without manual chat.
Skills & Company Brain
Reusable playbooks and org-wide context agents search during runs for consistent GTM execution.
MCP & REST API
Hosted/proxied MCP servers plus OpenAPI at api.gumloop.com for programmatic agent sessions.
Cloud Browser
Secure browser with credential vault, proxies, and session replay for sites without APIs.
Connector Guardrails
App Rules block or tag risky tool calls; Enterprise adds organization-wide connector and model policies.
Enterprise Governance
RBAC, SAML/SCIM, audit logs, optional VPC (no compute credit charge), and custom retention on Enterprise.
Gumloop pricing
Pro starts at $37/month with 20,000 credits/month (list-value ~$100 at $0.005/credit plus bonus credits). Credits pay for model calls (at provider cost ÷ $0.005), tool calls (1+ credits), compute (5 credits/minute), and an 8% orchestration fee—16% if BYOK removes model credit charges. 14-day Pro trial (card required). Overage optional at $0.007/credit up to 2× monthly allocation; unused Pro credits do not roll over. Enterprise: custom credits with rollover and negotiable orchestration fee.
| Plan | Price | What's included |
|---|---|---|
| Pro | $37/month | 20,000 credits, unlimited seats/agents/teams, 35+ models, BYOK, 5 concurrent workflow runs, 25 concurrent agent chats, Company Brain, agent-scoped connector rules |
| Pro overage | $0.007/credit | Optional pay-as-you-go up to 2× monthly credits when enabled |
| Enterprise | Custom | Custom credits (rollover), org-wide governance, audit logs, SSO/SCIM, optional VPC, embedded expert, dedicated Slack support |
Pros & cons
Pros
- + Unlimited seats on Pro make it economical for full GTM teams versus per-seat AI teammates.
- + Prebuilt GTM agent templates (CRM, lead gen, call analysis, SEO) shorten time to value.
- + BYOK reduces model credit burn while keeping orchestration in Gumloop.
- + Strong connector + MCP story for Salesforce, HubSpot, Slack, and enrichment vendors.
- + Agent-scoped rules help security teams allow least-privilege automation.
- + Pause-on-empty-credits default avoids surprise bills when overage is off.
Cons
- − Variable credit burn makes monthly cost hard to forecast for research-heavy agents.
- − 8–16% orchestration fee adds overhead on top of model and tool charges.
- − Pro credits do not roll over; bursty teams may waste included allocation.
- − Cloud browser and complex agents need careful credential and approval design.
- − Workflow product labeled legacy may confuse buyers expecting only chat agents.
- − Enterprise VPC and audit features require sales-led contracts.
Who is Gumloop best for?
- • Growth and marketing teams automating SEO, content refresh, and competitive monitoring.
- • Sales ops building CRM update agents from Slack and call transcripts.
- • Agencies and lean GTM teams wanting unlimited seats at flat workspace pricing.
- • Teams comfortable tuning agent tools, rules, and credit caps before production.
- • Organizations migrating from Zapier-style workflows to agentic automation.
Frequently asked questions
How are Gumloop credits calculated?
Total cost combines model usage (provider price ÷ $0.005), tool calls, active compute time, and an 8% orchestration fee. BYOK changes model billing and can raise the orchestration rate to 16%.
Does Gumloop charge per seat?
No on Pro—seats and agents are unlimited. You pay subscription credits plus optional overage.
What happens when credits run out?
By default agents pause when credits are exhausted unless you enable pay-as-you-go overage within your configured cap.
