GTM Hub
What is Dust?
Dust is a multiplayer AI platform where GTM and cross-functional teams build custom agents on 20+ models with company knowledge from 70+ connectors, MCP servers, schedules, and Pods for human-agent collaboration. It emphasizes model flexibility, workspace governance, and credit-based usage so enterprises can run agents on real CRM, support, and doc data without training vendors on proprietary content.
Key features
Custom Agents
Combine instructions, skills, knowledge, tools, and model choice into reusable agents shared across a workspace.
Company Data Connectors
Sync Slack, Notion, Google Drive, GitHub, Salesforce, Zendesk, Confluence, Gong, and more for grounded answers.
Pods & Frames
Collaborative workspaces and interactive dashboards where people and agents share context on accounts or projects.
Triggers & Automations
Schedule and event-driven agent runs plus Zapier, Make, n8n, and Power Automate connectivity.
MCP Support
Native and remote MCP servers extend agents with custom tools; Business caps remote MCP count, Enterprise unlimited.
Multi-Model Routing
Pick OpenAI, Anthropic, Google, Mistral, DeepSeek, and others per agent with credit visibility by model.
Governance
Spaces, groups, SCIM (Enterprise), audit logs, SSO, data residency (US/EU), and zero training on customer data.
Developer API
Conversation API on Business; Data Source API and webhooks on Enterprise for custom GTM integrations.
Dust pricing
Business plan mixes Free ($0), Pro ($30/month or $24 annual per seat, 8,000 credits/month), and Max ($150/month or $120 annual, 40,000 credits/month) seat types for up to 100 people. Platform headline cites 40,000 credits/seat on Max-style usage. Credits = token usage + tiered action credits (0/1/3 per tool). Credits do not roll over; Enterprise offers pooled workspace credits and volume pricing. Programmatic API rate $0.01/credit on Business.
| Plan | Price | What's included |
|---|---|---|
| Business (Free seat) | $0 | 500 lifetime credits, occasional users, core models and agents with workspace limits |
| Business (Pro seat) | $30/month ($24 annual) | 8,000 credits/month, models, agents, SSO (5+ seats), up to 3 connectors and 5 remote MCP on published comparison |
| Business (Max seat) | $150/month ($120 annual) | 40,000 credits/month for heavy research, tool-heavy workflows, and power users |
| Enterprise | Custom | Unlimited connectors/MCP, pooled credits, SCIM, audit logs, custom retention, single-tenant deployment, SLA, dedicated CSM |
Pros & cons
Pros
- + Model-agnostic agents reduce lock-in as frontier models shift quarterly.
- + Strong enterprise narrative: SOC 2, EU/US residency, no training on customer data.
- + Pods and multiplayer design fit account-based selling and project-based GTM.
- + MCP and rich connectors let agents act in Salesforce, Slack, and support tools.
- + Mixing seat types optimizes cost between casual and power users.
- + Credit analytics by agent help leaders manage AI spend and adoption.
Cons
- − Credits do not roll over, punishing uneven monthly usage.
- − Business caps on connectors, MCP, and Spaces push growing teams to Enterprise quickly.
- − Per-seat Pro/Max pricing adds up for company-wide GTM rollouts.
- − Action credit tiers (especially 3-credit MCP calls) spike cost on tool-heavy agents.
- − Less opinionated GTM templates than vertical agent marketplaces.
- − Enterprise is required for advanced admin features like SCIM and audit logs.
Who is Dust best for?
- • Mid-size B2B teams deploying shared agents over Notion, Slack, and CRM data.
- • Cross-functional GTM pods (marketing, sales, CS) collaborating in Dust workspaces.
- • Companies wanting EU/US data residency and model choice without self-hosting.
- • RevOps light teams building meeting prep, enablement, and research agents.
- • Enterprises graduating from chatbots to governed, multi-agent automations.
Frequently asked questions
How do Dust credits work?
Each message costs token credits plus fixed action credits per tool tier. Advanced MCP integrations to Gmail, Slack, Salesforce, and similar tools cost more per action.
Can I mix Pro and Max seats?
Yes. Admins assign seat types per user in a Business workspace to match expected monthly usage.
When should we choose Enterprise?
When you need unlimited connectors, pooled credits, SCIM, audit logs, SLAs, or single-tenant deployment—typical for 100+ users or strict compliance programs.
