GTM Hub
What is Botpress?
Botpress is an AI-native customer support platform for building agents that take real action—refunds, account updates, multi-step workflows—across webchat, WhatsApp, email, and voice. It pairs a visual Studio with Botpress Desk (built-in helpdesk), conversation-based billing with bundled AI usage, and no per-seat pricing on human agents, positioning it for support-led GTM teams replacing ticket-heavy stacks.
Key features
Botpress Studio
Low-code dialog builder with NLU, templates, subflows, and embedded IDE for custom actions and API calls.
Autonomous Workflows
Agents coordinate multiple systems to complete refunds, order fixes, plan changes, and proactive outreach without bouncing complexity back to humans.
Botpress Desk
Native helpdesk with teams, routing, macros, knowledge base, voice agents, and AI-first L1/L2/L3 handling before human escalation.
Knowledge & RAG
Vector and file storage, help center with custom domain on paid tiers, and learning signals from human handoffs.
Channels
Webchat (white-label on Plus+), WhatsApp, voice on enterprise tiers, and expanding channel roadmap from Studio.
Governance & Security
SOC 2 positioning, private LLM gateway with PII stripping, RBAC, audit logs, and enterprise security review on Custom tier.
MCP Server
Expose helpdesk operations as MCP tools for Claude, Cursor, and internal automation without bespoke integrations.
Botpress pricing
Botpress prices by conversation volume, not seats. A conversation is any exchange with at least two end-user messages in the billing month (voice: ~3 minutes ≈ one conversation). AI usage is bundled into purchased conversations (~$0.10 AI allowance per conversation on paid tiers). Free includes 100 conversations/month and 3 seats; hitting limits triggers auto-purchase of 100-conversation packs rather than cutoffs on paid plans. Annual billing shows about 20% savings vs monthly on Plus and Team. Storage add-ons ($40/month) expand table, vector, and file caps. Built For You is a managed service starting around $1,650/month for teams wanting Botpress to build and run agents.
| Plan | Price | What's included |
|---|---|---|
| Free | $0 | 100 conversations/month, 3 seats, 3 AI agents, help center, community support, hard storage caps |
| Plus | $150/month (annual billing; ~$187.50 monthly) | 250 conversations/month, $25 AI usage included, unlimited bots, whitelabel webchat, WhatsApp, custom help center domain, live chat support |
| Team | $750/month (annual billing) | 1,500 conversations/month, $150 AI usage included, unlimited seats, teams/routing/RBAC, team analytics, real-time collaboration, Always Alive on paid plans |
| Built For You | ~$1,650/month | Expert-built and maintained agents, custom conversation volume |
| Enterprise / Custom | Custom | Dedicated support, uptime SLA, security review, custom storage, voice channel, advanced compliance |
Pros & cons
Pros
- + Conversation-based metering maps to how support leaders measure volume, not headcount.
- + Unlimited human agent seats at $0 vs traditional per-seat helpdesk pricing.
- + Bundled AI spend reduces surprise token invoices compared to separate AI meters.
- + Desk unifies bot and human workflows without rip-and-replace of Zendesk on day one.
- + Strong action-oriented positioning for revenue-impacting workflows, not FAQ-only bots.
- + Auto-recharge packs avoid bots going dark at quota.
Cons
- − Team tier at $750/month is a steep jump for startups past Plus limits.
- − Conversation definition can double-count long threads spanning month boundaries.
- − Unused pack conversations expire month-end—no rollover.
- − Free tier caps block serious production pilots without early paid commitment.
- − NLU language support historically English-first during major platform previews.
- − Enterprise voice and advanced compliance require sales conversation.
Who is Botpress best for?
- • Support and success teams automating transactional tickets (billing, shipping, refunds).
- • Companies comparing TCO against Zendesk/Intercom seat models at similar conversation volume.
- • Ops teams wanting desk + bot in one vendor with MCP for internal tooling.
- • Mid-size teams ready for Team-tier routing, RBAC, and collaboration.
- • Orgs preferring predictable conversation packs over pure message-metering.
Frequently asked questions
What counts as one conversation?
At least two messages from the end user in the billing month; voice calls use roughly three minutes per conversation. Emulator and human-assisted threads count too.
What happens when I hit my conversation limit?
On paid plans, Botpress auto-adds packs of 100 conversations at tiered per-conversation rates and notifies you at 75% and 100% usage.
Is AI usage billed separately?
As of Botpress’s 2026 pricing update, AI spend is bundled into conversation purchases with included allowances; auto-recharge can add $10 AI credit grants at cost.
