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What is Zoho Social?
Zoho Social is Zoho's social media management suite for scheduling, monitoring, collaboration, and reporting. It packages publishing, listening, inbox, and analytics around a "brand" unit (one connected account per supported network) and integrates tightly with Zoho CRM and Zoho Desk for lead capture and support workflows.
Key features
Unified Publishing
Multi-channel composer with calendar, drafts, SmartQ optimal-time suggestions, bulk scheduling, repeat posts, UTM parameters, and first-comment support on Instagram.
Social Inbox
Premium+ unified inbox for comments, DMs, reviews, and messaging apps (including WhatsApp and Telegram on higher tiers) with assignment and Zia-assisted replies.
Monitoring & Listening
Listening columns, live stream of engagements, keyword and hashtag tracking, competitor monitoring, and connection history for context.
Team Collaboration
Content approvals, role-based permissions, discuss threads, in-app chat, and audio/video calls for social and marketing teams.
Analytics & Reports
Channel summaries, custom and scheduled reports, hashtag analytics, and exportable insights with agency-branded reporting on agency plans.
Zoho CRM & Desk
Premium-tier integrations to create leads, tickets, and CRM-linked workflows from social interactions.
Compose with Zia
Generative AI drafting and reply assistance powered by monthly AI credit allowances per plan.
Agency Client Portal
Agency and Agency Plus plans add client invites, portal customization, free client logins, and white-labeled report delivery.
Zoho Social pricing
Zoho Social prices per plan bundle, not per social profile. Each business plan includes one brand (up to 14–16 network connections) and a fixed team-member count. USD pricing (before tax) is roughly Standard $10/month annual ($15 monthly), Professional $30 ($40), Premium $40 ($65), Agency $230 ($320), and Agency Plus $330 ($460). A permanent free edition (1 brand, 6 channels) and 15-day full-feature trial exist. Annual billing saves 25–38%. Extra brands, clients, and members are sold as add-ons on eligible plans.
| Plan | Price | What's included |
|---|---|---|
| Free | $0 | 1 brand (6 channels), 1 team member, 5 AI credits/month, immediate publishing (no scheduling), zShare extension |
| Standard | $10/month (annual) · $15/month | 1 brand (14 channels), 1 member, 40 AI credits, scheduling, calendar, summary reports, image editor; no add-ons |
| Professional | $30/month (annual) · $40/month | Bulk scheduling, RSS, monitoring dashboard, messages, CustomQ, media library, post insights; brand add-ons up to 5 extra brands |
| Premium | $40/month (annual) · $65/month | 3 team members, 16 channels, SmartQ, inbox, approvals, custom reports, Zoho CRM/Desk, 80 AI credits, unlimited brand add-ons |
| Agency | $230/month (annual) · $320/month | 10 client brands (~160 channels), 5 members, client portal, branded reports, all Premium features |
| Agency Plus | $330/month (annual) · $460/month | 20 client brands (~320 channels), 5 members, everything in Agency plus expansion add-ons |
Pros & cons
Pros
- + Bundled team members on Premium and agency plans avoid per-seat penalties common in enterprise schedulers.
- + Deep Zoho CRM and Desk hooks turn social engagement into pipeline and support tickets.
- + Premium inbox spans modern messaging channels beyond classic social DMs.
- + Permanent free tier suits testing; 15-day trial requires no credit card.
- + Cost-effective single-brand scheduling when annual Standard pricing is used.
- + SmartQ and bulk tools support high-volume publishing on Professional+.
- + Included in Zoho One for organizations already on the Zoho stack.
Cons
- − Business plans include only one brand—multi-brand shops need costly Premium add-ons or agency tiers.
- − Standard cannot purchase add-ons; upgrading is mandatory to grow accounts.
- − Free plan cannot schedule posts, limiting its utility beyond basic publishing tests.
- − AI credit caps (5–80/month) exhaust quickly on Zia-heavy teams.
- − Agency pricing jumps sharply versus business tiers for multi-client shops.
- − UX can feel dated compared to newer collaboration-native competitors.
- − Some listening and analytics depth lags specialized social intelligence platforms.
Who is Zoho Social best for?
- • Businesses already using Zoho CRM, Desk, or Zoho One.
- • Small teams needing 3 members and approvals on one brand (Premium).
- • MSMEs wanting monitoring, RSS, and bulk scheduling on Professional.
- • Digital agencies managing 10–20 clients with branded client portals.
- • Cost-conscious single-brand marketers who commit to annual billing.
- • Support teams routing social messages into Zoho Desk tickets.
Frequently asked questions
What is a Zoho Social brand?
A brand is one set of connected social channels—typically one account per network such as one Facebook Page, one Instagram profile, and one LinkedIn company page. Multiple accounts on the same network require additional brands.
Can I schedule posts on the free plan?
No. The forever-free edition supports immediate publishing only. Scheduling requires a paid plan or the 15-day trial.
Does Zoho Social charge per user?
Plans bundle a set number of team members (1 on most business tiers, 3 on Premium, 5 on agency plans). Extra members are available as add-ons for roughly $10–12 per month each.
