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What is Loomly?
Loomly is a brand- and calendar-centric social media management platform covering post creation, approval workflows, scheduling, engagement, analytics, and social listening. It is popular with agencies that want separate calendars per client, visual post previews, and structured approvals. Paid plans bundle unlimited scheduling; a limited Free tier (where offered) caps monthly post creation.
Key features
Multi-Brand Calendars
Unlimited calendars on paid plans with list, calendar, and post views; Beyond adds custom branding and calendar 2FA enforcement for client workspaces.
Approval Workflows
Role-based approvals with version history, workflow automation by post status, and Slack/Microsoft Teams notifications for reviewers.
Post Creation Studio
Post previews per network, media editor, slideshow creator, hashtag manager, Ideas board, RSS auto-posts, and Canva, Giphy, Unsplash, and Google Drive assets.
AI Assistant
AI chat, captions, post generation, reply-with-AI, and AI analytics; usage limits on Starter versus extended usage on Beyond.
Interactions Inbox
Reply to comments, mentions, and DMs from connected channels with saved replies and conversation assignment.
Social Listening
Topic and sentiment breakdowns on connected profiles—2 queries/month on Starter and 5/month on Beyond.
Advanced Analytics
Audience and post insights, scheduled PDF/CSV reports, and link shortener click tracking via Loom.ly.
Custom Channels
One custom channel per calendar for unsupported platforms (e.g., newsletter or Reddit) with email or Zapier-triggered reminders at publish time.
Loomly pricing
Loomly sells Starter and Beyond tiers (Enterprise is sales-led). Starter is $65/month monthly or $49/month billed yearly ($588/year) for 3 users and 12 social accounts with unlimited calendars. Beyond is $332/month or $249/month yearly for unlimited users and 60 accounts plus custom branding and extended AI. Annual plans save ~25% and are charged upfront. Free tier (where available) allows 1 user, 3 accounts, and 5 created posts per rolling month. 15-day trial commonly cited.
| Plan | Price | What's included |
|---|---|---|
| Free | $0/month | 1 user, 3 social accounts, 5 post creations per rolling month, direct publishing, Ideas board, basic analytics (availability varies by account) |
| Starter | $65/month ($49/month billed yearly) | 3 users, 12 social accounts, unlimited calendars and scheduling, approval workflows, AI (limited monthly), social listening (2/month), advanced analytics |
| Beyond | $332/month ($249/month billed yearly) | Unlimited users, 60 social accounts, custom branding, extended AI, 5 listening queries/month, calendar 2FA enforcement, scheduled analytics reports |
| Enterprise | Custom | 61+ social accounts, priority support, friendly volume pricing |
Pros & cons
Pros
- + Intuitive visual calendar and post mockups speed client reviews.
- + Approval automation and roles fit agency sign-off chains well.
- + Unlimited calendars help agencies isolate clients without extra products.
- + Built-in listening and analytics reduce need for separate reporting tools on paid tiers.
- + Custom channel slot covers oddball distribution with Zapier bridges.
- + Slack/Teams integrations keep stakeholders in familiar chat tools.
Cons
- − Large price jump from Starter to Beyond with no mid-tier for growing teams.
- − No public API for scheduling—status API only limits developer automation.
- − Free plan post cap (5/month) is tight for serious evaluation.
- − X/Twitter support gaps versus competitors may matter for news-heavy brands.
- − Enterprise pricing opacity makes large deployments harder to forecast.
- − AI and listening quotas require Beyond for heavier agency usage.
Who is Loomly best for?
- • Agencies managing multiple client calendars with formal approvals.
- • In-house brand teams wanting Loomly’s Ideas board and post optimization tips.
- • Marketing managers coordinating contributors via Slack or Teams.
- • Teams needing Instagram grid-style planning plus listening on one calendar.
- • SMBs with 10–12 profiles and a few reviewers on Starter.
- • Organizations publishing to niche channels via custom calendar slots.
