GTM Hub
What is Planable?
Planable is a collaboration-first social media management tool where teams create, comment on, approve, and schedule content in workspaces that mirror how agencies work with clients. Feed, calendar, and grid views show posts as they will appear on each network. Pricing is per workspace with unlimited users, and analytics, inbox, and listening are optional add-ons.
Key features
Workspace Collaboration
Dedicated workspace per brand or client with unlimited users, roles, permissions, and internal vs external visibility on drafts.
Visual Planning Views
Feed view mimics native networks; calendar drag-and-drop; Instagram grid on Pro+; list view and bulk actions on Enterprise.
Approval Workflows
None, optional, required, or multi-level approvals with one-click client sign-off and approval kanban on higher tiers.
In-Post Feedback
Comments, Google Docs-style suggestions, annotations, version history (1 week Basic, 30 days Pro), and shareable one-time review links.
Cross-Platform Composer
Grouped posts across nine networks plus universal content types (newsletters, blogs, ads); sync on/off per platform tweak.
AI Content Tools
Caption generation from media, rewriting, hashtags, and post ideas based on prior content.
Add-On Analytics & Inbox
Per-workspace analytics ($14/month) and Social Inbox ($9/month) with AI replies and sentiment filters; listening add-on at $99/month.
API & MCP
Public API and MCP connector on Pro+ to integrate Planable with automation stacks and AI assistants.
Planable pricing
Free trial includes 50 total created posts (no time limit, no credit card) with unlimited users/workspaces but no X publishing. Basic is $33/workspace/month yearly ($39 monthly) with 60 posts/month, 4 pages, optional approvals. Pro is $49/workspace yearly ($59 monthly) with 150 posts, 10 pages, required approvals, grid view, API/MCP. Enterprise is custom from ~$2,500/year. Annual billing equals 10 months of monthly. Analytics, inbox, and listening are per-workspace add-ons.
| Plan | Price | What's included |
|---|---|---|
| Free trial | $0 | 50 lifetime post creations, unlimited users/workspaces, core collaboration (X publishing not included) |
| Basic | $33/workspace/month (annual) or $39/month | 60 posts/month, 4 social pages, feed+calendar, optional/none approvals, 3 campaigns, 10GB media, MCP |
| Pro | $49/workspace/month (annual) or $59/month | 150 posts/month, 10 pages, required approvals, grid view, internal-external collaboration, sync previous content, public API |
| Enterprise | Custom (from ~$2,500/year) | Unlimited posts/pages, multi-level approvals, list view, SSO, dedicated CSM, 100GB+ storage, 24-month post archive |
Pros & cons
Pros
- + Best-in-class client approval UX with familiar feed previews reduces review cycles.
- + Unlimited users per workspace avoids seat costs as stakeholder count grows.
- + Version history, suggestions, and internal comments cut email back-and-forth.
- + 50-post free trial without time pressure supports real workflow pilots.
- + API/MCP on Pro enables programmatic content ops for advanced teams.
- + Universal content types support non-social briefs in the same approval flow.
Cons
- − Per-workspace monthly post caps can frustrate high-volume publishers without Enterprise.
- − Analytics, inbox, and listening cost extra per workspace—total price climbs quickly.
- − X/Twitter excluded from free trial and requires paid plan for publishing.
- − Publishing automation depth is lighter than dedicated schedulers like SocialPilot.
- − Enterprise required for multi-level approvals and list bulk actions.
- − Post archive deletes after one year on lower tiers unless extra storage purchased.
Who is Planable best for?
- • Agencies running structured client approval cycles before anything goes live.
- • In-house teams involving legal, executives, or partners in content sign-off.
- • Social leads who plan Instagram grids and need visual stakeholder reviews.
- • Multi-brand shops isolating clients in separate workspaces.
- • Teams wanting MCP/API hooks into their content stack on Pro.
- • Organizations prioritizing collaboration over deep listening suites.
