GTM Hub
What is CoSchedule?
CoSchedule is a marketing calendar platform for planning, scheduling, publishing, and analyzing social content alongside broader marketing work. Its Social Calendar products center on drag-and-drop scheduling, ReQueue evergreen automation, AI assistants for campaigns, and a Social Inbox. Suite extends the same calendar into content marketing, campaigns, assets, and team permissions for larger organizations.
Key features
Drag-and-Drop Marketing Calendar
Reschedule posts and attached campaigns so dependent social messages move together; color labels, filtered views, and saved calendars segment teams or channels.
ReQueue Automation
Automatically reshares evergreen social posts to fill gaps—5 ReQueue groups on Starter, 10 on Professional, custom on Suite.
AI Assistants
AI Social Assistant, AI Campaign Assistant (images included), and AI Project Assistant with 1,600+ prompt templates; Suite adds brand voice training.
Social Publishing
Publish to 11+ networks including Stories, Reels, Shorts, Threads, and Bluesky; bulk import up to 365 messages, best-time scheduling, and Instagram grid preview.
Social Inbox
Facebook and Instagram on Starter; Professional and Suite expand to nine networks with AI replies, saved replies, assignments, and internal discussions.
Approvals & Agency Tools
Social message approvals on Professional+, read-only calendar sharing, white-label client calendars, and white-label reports for agencies.
Analytics & AI Insights
Network analytics with scheduled reports; Professional adds AI insights dashboards and white-label reports; Suite adds project/campaign performance reporting.
Suite Work Management
Kanban, table view, marketing campaigns, custom fields, approval workflows on tasks, DAM, SSO, and guest users for enterprise marketing ops.
CoSchedule pricing
Social Calendar Starter is $29/month billed annually ($39 monthly) with 1 user and 3 social profiles ($5/month each additional profile). Professional is $49/month annually ($59 monthly) with 2 users (max 3 for +$29/month) and 5 profiles. Suite is custom from about $69/month with demo-led sales. Free plan (post-trial downgrade): 1 profile and up to 15 scheduled messages at once. Starter/Professional trials are 14 days with card. X profiles are a paid add-on on paid plans.
| Plan | Price | What's included |
|---|---|---|
| Free | $0/month | 1 social profile, up to 15 scheduled messages at a time (includes drafts/failed), profile groups and core integrations |
| Starter | $29/month (annual) or $39/month (monthly) | 1 user, 3 social profiles, unlimited scheduling, ReQueue (5 groups), drag-and-drop calendar, FB/IG Social Inbox, AI assistants, analytics |
| Professional | $49/month (annual) or $59/month (monthly) | 2 users (3 max), 5 profiles, 9-network inbox, approvals, AI insights, white-label reports, client calendars, read-only sharing |
| Suite | Custom (from ~$69/month) | Team permissions, content/campaign planning, unlimited sub-calendars, brand voice AI, SSO, dedicated account manager add-on |
Pros & cons
Pros
- + Calendar-first UX ties social schedules to campaign launch dates uniquely well.
- + ReQueue evergreen automation keeps profiles active with minimal manual resharing.
- + Aggressive bulk import (365 rows) suits content-heavy publishers and bloggers.
- + Affordable Starter/Professional for solos and small teams versus per-seat enterprise tools.
- + Strong AI campaign tooling builds multi-post launches directly on the calendar.
- + Suite path grows into full marketing work management without switching vendors.
Cons
- − Free plan allows only one profile and 15 queued messages—easy to hit limits.
- − Starter caps users at one; collaboration requires Professional.
- − Suite and advanced security (SSO) are sales-led, not self-serve.
- − X/Twitter requires paid add-on separate from included profile slots.
- − Interface can feel busy for teams only wanting lightweight scheduling.
- − Inbox depth on Starter is limited to Facebook and Instagram only.
Who is CoSchedule best for?
- • Content marketers promoting blogs, podcasts, and launches from one calendar.
- • Solo marketers needing affordable unlimited scheduling with ReQueue.
- • Agencies on Professional wanting client calendars and approvals.
- • Teams aligning social schedules with broader campaign timelines.
- • Organizations planning Suite for kanban, assets, and SSO governance.
- • Marketers who live in CoSchedule’s AI prompt library for draft generation.
