GTM Hub
What is Tailwind?
Tailwind is a Pinterest-focused marketing suite sold as modular subscriptions per Pinterest account: Pin Scheduling & Creation, Pinterest SEO keyword research, and Pinterest Engagement (Turbo boosts). New plans (from September 2025) target Pinterest-only growth; Instagram and Facebook scheduling remains on legacy plans closed to new subscribers. Actions consume monthly Tailwind credits with optional top-ups.
Key features
Pin Scheduling & Creation
SmartSchedule spacing, website sync for new pages, weekly automation, SmartPin image generation, Ghostwriter copy, and official Pinterest partner publishing.
Pinterest SEO
Keyword research, rank tracking, URL-based keyword discovery, unlimited keyword tags, and visibility into matched search terms per Pin.
Pinterest Engagement (Turbo)
Earn and apply Turbo boosts up to 90 days to amplify high-performing Pins faster than organic alone.
Credit System
Monthly allowances per module (300 scheduling, 50 SEO, 50 engagement, 400 bundle); schedule=1 credit, SmartPin up to 7, Turbo 7–15 credits.
AI Content Generation
Ghostwriter and SmartPin reduce creative labor for titles, descriptions, and visual Pin variants.
Bundle Packaging
All three modules at ~$29.98/month annually per account versus ~$59.97 separate—saves about $180/year.
Free Trial Actions
One-time per-account trial: 10 scheduled Pins, 5 SmartPin, 5 Ghostwriter, 5 keyword searches, 3 Turbo boosts—no card required.
Legacy Multi-Network (Grandfathered)
Pro/Advanced/Max legacy plans still schedule Instagram/Facebook with monthly post allowances instead of credits—unavailable to new buyers.
Tailwind pricing
Per Pinterest account (USD): Pin Scheduling $29.99 monthly or $17.99/month equivalent annual (300 credits); Pinterest SEO $14.99 or $11.99 annual; Engagement $14.99 or $11.99 annual; Bundle $44.98 or $29.98 annual (400 credits). Annual saves up to ~40%. Extra credits $10 per 100 (roll over). New subscriptions are Pinterest-only since Sept 25, 2025. Multi-account shops buy separate subscriptions per Pinterest profile.
| Plan | Price | What's included |
|---|---|---|
| Pin Scheduling & Creation | $29.99/month or $17.99/month (billed annually) | 300 monthly credits, SmartPin, Ghostwriter, SmartSchedule, site sync, auto Pin creation |
| Pinterest SEO | $14.99/month or $11.99/month (billed annually) | 50 monthly credits, keyword research, tracking, unlimited tags |
| Pinterest Engagement | $14.99/month or $11.99/month (billed annually) | 50 monthly credits, Turbo boosts up to 90 days, unlimited Turbo earning |
| Bundle (all three) | $44.98/month or $29.98/month (billed annually) | 400 credits/month, all scheduling, SEO, and engagement tools for one Pinterest account |
Pros & cons
Pros
- + Deep Pinterest-specific SEO and Turbo engagement tools beyond generic schedulers.
- + Official Pinterest partner status with scheduling optimizations cited by Tailwind.
- + Modular pricing lets creators buy only scheduling or add SEO when ready.
- + Annual bundle discounts are meaningful for single-brand Pinterest shops.
- + AI SmartPin/Ghostwriter accelerate Pin production for e-commerce catalogs.
- + Credit top-ups roll over, cushioning seasonal campaign spikes.
Cons
- − New plans do not schedule Instagram, Facebook, or other networks—surprise for old reviews.
- − Costs multiply per Pinterest account with no multi-account bundle discount.
- − Credit math can confuse teams mixing SmartPin, Turbo, and bulk scheduling.
- − Narrow focus is wrong fit for omnichannel GTM teams needing one calendar.
- − Legacy migration is irreversible—teams lose IG/FB if they switch to current plans.
- − Free trial is one-time; after allowances, immediate paywall for continued use.
Who is Tailwind best for?
- • E-commerce and blog publishers driving traffic primarily from Pinterest.
- • Shopify and content sites syncing new URLs into Pin pipelines.
- • Pinterest creators investing in keyword research and rank tracking.
- • Brands amplifying winners with Turbo instead of only organic Pins.
- • Grandfathered legacy users still scheduling Instagram alongside Pinterest.
- • Marketers treating Pinterest as a standalone acquisition channel.
