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What is Owler?
Owler is a business and competitive intelligence platform powered by a community of over 5 million active users. It provides crowdsourced company data covering 20+ million public and private companies, with over 45 million competitive relationships mapped. Founded in 2011 and acquired by Meltwater in 2021.
Key features
Company Research
Access detailed profiles on 20+ million companies including revenue, employee count, funding history, acquisitions, leadership, and more
Competitor Graph
Map over 45 million competitive relationships between companies to discover direct and indirect competitors
News Monitoring
Follow companies and receive real-time alerts on 20+ news event types including funding, product launches, partnerships, key hires, layoffs, and acquisitions
Real-Time Alerts
Instant insights delivered via email (Daily Snapshot), in-platform newsfeed, and integrations with 7+ years of historical data
Chrome Extension
Browser extension for quick access to company insights
API Access
Firmographics API, Competitor API, and News & Key Events API for enterprise/Max tier
CRM Integrations
Salesforce, HubSpot, Slack, Microsoft Teams, and Marketo
Advanced Search
Filter database by revenue, sector, location, employee count, and public/private status
Owler pricing
| Plan | Price | What's included |
|---|---|---|
| Community | Free | Follow up to 5 companies, limited company profile views, limited search features, limited newsfeed, limited insights |
| Pro | $468/year (approximately $39/month billed annually) | Unlimited companies tracked, unlimited company profile views, full search features, unlimited newsfeed, full insights (funding, acquisitions, leadership changes, and 15+ additional types), Salesforce sync, Chrome extension |
| Enterprise/Max | Custom quote (approximately $350/month with 5-seat minimum) | All Pro features plus Firmographics API, Competitor API, News & Key Events API, Marketo integration, CRM integration, account-level insights and sales triggers |
Pros & cons
Pros
- + Crowdsourced data from community of 5+ million users ensures dynamic, current information
- + Real-time alerts and instant insights on mission-critical news events
- + Massive competitor graph with 45+ million relationships
- + Comprehensive data on 20+ million companies
- + Strong CRM and team communication integrations
- + Free tier available for basic access
- + News categorized into 20+ event types for precise filtering
Cons
- − Focused on company-level signals only, not a contact database
- − Pricing details difficult to verify on official checkout; contact sales recommended
- − Feature access varies significantly by plan tier
Who is Owler best for?
- • Sales prospecting and lead discovery
- • Competitive intelligence and analysis
- • Sales research and account intelligence
- • Market research
- • Lean sales and CI teams
- • Executives, marketers, and sales professionals
