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What is Rival IQ?
Social media competitive analytics and benchmarking platform that helps marketing teams compare social performance against named competitors. Acquired by NetBase Quid in December 2021 and continues to operate as a distinct product.
Rival IQ news
Rival IQ acquired by NetBase Quid
NetBase Quid acquired Rival IQ in December 2021. Rival IQ continues to operate as a distinct product with plans to integrate Quid's listening and AI analytics capabilities.
Key features
Competitive Benchmarking
Compare brand social performance against tracked competitor accounts across channels; unlimited custom landscape groupings
Multi-channel Coverage
Analytics for Facebook, Instagram, Twitter/X, LinkedIn, TikTok, and YouTube
Social Listening
Instant Search queries Reddit, blogs, news, and Twitter; saved searches track mentions, sentiment, and conversations (Engage plan and higher)
Competitor Alerts
Email notifications when competitors publish high-performing content; Facebook Ads alerts on Engage and Engage Pro
Private Analytics
Connect own social accounts to track private metrics across Facebook, Instagram, Twitter, and LinkedIn (Engage plans)
Custom Reports & Exports
Scheduled report exports in multiple formats with email delivery; Google Data Studio (Looker Studio) integration
Facebook Ads Reporting
Organic and paid social performance analysis on Engage and higher plans
Social Insights API
Programmatic access to data via API on Engage Pro plan (add-on available)
Rival IQ pricing
All plans available with monthly or annual billing (15% discount for annual). 14-day free trial with no credit card required. Enterprise and custom volume packages available by sales contact.
| Plan | Price | What's included |
|---|---|---|
| Drive | $239/month | 10 tracked companies, 6 months data history, 1 user account, competitive social metrics, content analysis, email alerts, scheduled reports |
| Engage | $349/month | 20 tracked companies, 12 months data history, 2 user accounts, private data analysis, Facebook Ads reporting, Google Data Studio integration |
| Engage Pro | $559/month | 40 tracked companies, 24 months data history, 5 user accounts, private data aggregation, estimated impressions, API access, 10 saved social listening searches |
Pros & cons
Pros
- + Transparent, publicly published pricing unlike many competitors
- + Strong competitive benchmarking focus with unlimited custom landscapes
- + Covers major social networks including TikTok and LinkedIn
- + 14-day free trial requiring no credit card
- + Google Data Studio integration for custom dashboard reporting
- + Alerts on competitor breakout posts and performance
- + High user ratings (4.4-4.5 out of 5 across Capterra and G2)
Cons
- − Entry-level pricing ($239/month) high for solo marketers or small businesses
- − UI can be confusing for new users unfamiliar with data analytics tools
- − Limited LinkedIn data for competitor B2B brand tracking
- − Metrics only update for 14 days post-publication (5 days on X), missing long-term performance data
- − Mixed customer support experiences reported; some users report slow response times
Who is Rival IQ best for?
- • Social media and content marketing teams at mid-market companies
- • Digital agencies managing multiple brand accounts
- • Marketing organizations needing share-of-voice tracking against named competitors
- • Teams requiring data-backed justification for social strategy investments
Frequently asked questions
Is there a free plan?
No permanent free plan. Rival IQ offers a 14-day free trial with no credit card required, plus free one-off head-to-head reports against a single competitor on TikTok, Instagram, Facebook, or Twitter/X.
Does Rival IQ support TikTok?
Yes, Rival IQ includes TikTok analytics alongside Facebook, Instagram, Twitter/X, LinkedIn, and YouTube.
What is included in social listening?
Instant Search feature (Engage plan+) queries Reddit, blogs, news, and Twitter. Saved searches track mentions, sentiment, and conversations for always-on monitoring.
Can I integrate Rival IQ with other tools?
Yes, Rival IQ integrates with Google Data Studio (Looker Studio) for custom dashboards. Social Insights API is available as an add-on on Engage Pro.
How often are metrics updated?
Metrics refresh every 3-12 hours depending on plan. Rival IQ updates post metrics for 14 days after publication (5 days on Twitter/X).
