Clozd

What is Clozd?

Clozd is a customer feedback and decision intelligence platform that collects candid buyer insights across the customer journey to understand what drives conversion, retention, and growth. It automates win-loss analysis using live interviews, AI-assisted sessions (Flex), and autonomous AI-led interviews (Flow).

Clozd news

2017
Clozd Founded
Company founded, later became Grid Leader on G2 in Win-Loss Analysis Services category

Key features

Live Interviews

Human-led 30-minute conversations conducted by experienced interviewers

Flex Interviews

AI-assisted sessions where buyers respond to pre-recorded prompts with adaptive AI follow-ups

Flow

Autonomous AI-led interviews (beta)

Clozd MCP

AI-powered search tool for analyzing and organizing feedback

Dashboard Analytics

Theme-based dashboards showing insights by pricing, product, sales, customer support, and other categories

Salesforce Integration

Direct integration with Salesforce and other common business tools

Transcripts and Audio

Access to interview transcripts and audio recordings on the platform

Non-user-based Pricing

Pricing not based on number of users, allowing broader organizational access

Clozd pricing

Pricing is custom and based on project scope. Organizations can choose between Premium (Live Interviews), Scale, Flex, and Survey interview types to control costs. Exact pricing not publicly listed.

Pros & cons

Pros

+ Easy-to-use platform with intuitive interface
+ Actionable insights that drive product, pricing, and go-to-market decisions
+ Exceptional customer service and project management
+ Multiple interview types available to reduce project costs
+ Seamless Salesforce integration
+ Non-user-based pricing allows wider team access
+ AI-powered analysis surfaces important topics and trends automatically

Cons

− Can be expensive compared to other win-loss providers
− Pricing structure is complex and not transparent
− Limited integration options beyond Salesforce

Who is Clozd best for?

• Mid-market and enterprise B2B solution providers
• Sales teams wanting to understand win-loss patterns and lost deal recovery
• Product teams using customer feedback for roadmap prioritization
• Marketing leaders defining positioning and competitive messaging
• Organizations with 1000+ employees