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What is Kompyte by Semrush?
Kompyte is a competitive intelligence and sales battlecard platform owned by Semrush. It tracks competitors in real-time across hundreds of sources and organizes actionable insights for sales, marketing, product, and executive teams. Uses web-based crawlers to monitor competitor activity including websites, reviews, social media, ads, job postings, and app stores.
Kompyte by Semrush news
Semrush Named G2 Leader in 19 Categories
Semrush (which owns Kompyte) was recognized as a leader in Competitive Intelligence and Market Intelligence in G2's Summer 2023 report.
Key features
Automated Competitor Tracking
Monitors millions of data points from hundreds of sources including websites, reviews, content, social media, ads, job postings, and financial data. AI Daily Summaries filter noise to surface relevant updates.
Battlecards
Sales-ready templates that organize competitive intelligence. Customizable to highlight competitor overviews, differentiators, and deal-winning insights. Auto-update in real-time across all distribution channels.
Company Profiles
Centralized competitor profiles with organized intelligence across product, pricing, messaging, hiring, and other signals.
Win/Loss Analysis
Tracks competitive win rates, frequency, and revenue impact. Includes qualitative market insights through research partnerships.
AI Insight Curation
KompyteGPT AI filters and summarizes competitor data, reducing research time from days to approximately one hour weekly.
Integrations
Built-in bi-directional integrations with Salesforce, HubSpot, Slack, Microsoft Teams, Google Drive, OneDrive, Highspot, Showpad, and more.
Search Marketing Tracking
Monitors competitor ad spend and organic search strategies with customizable keyword tracking.
Kompyte by Semrush pricing
Kompyte does not publish pricing. All pricing is custom and determined after a discovery call. Annual plans are standard (shorter terms available at premium). Third-party sources estimate $3,000–$25,000+ per year depending on plan tier and Semrush bundling. No additional charges for onboarding, support, or integrations.
| Plan | Price | What's included |
|---|---|---|
| Essentials | Custom (contact sales) | 10 competitors tracked, 25 user licenses |
| Professional | Custom (contact sales) | 20 competitors tracked, 100 user licenses |
| Unlimited | Custom (contact sales) | Unlimited competitors tracked |
Pros & cons
Pros
- + Addresses battlecard decay by keeping insights automatically up-to-date across all channels
- + Real-time competitor tracking across hundreds of sources with AI filtering
- + Battlecards surface in the CRMs and sales enablement tools where reps already work
- + Enables effective sales objection handling and faster closing of winnable deals
- + Win/loss reporting with measurable revenue impact and competitive frequency data
- + Easy access to competitor information during sales calls
- + Good for sales training and new hire enablement
- + Integrations included with no extra fees
- + Can manually create battlecards for untracked competitors
- + G2-recognized leader in Competitive Intelligence category
- + Pairs seamlessly with existing Semrush subscriptions
Cons
- − No published pricing; requires sales call for quotes
- − No free plan or free trial offered
- − Export limitations: cannot export battlecards to PowerPoint or tables to Excel
- − Essentials and Professional plans cap competitors tracked at 10–20 (Unlimited only for unlimited tracking)
- − Competitor data sometimes outdated or incomplete
- − Thin social media coverage compared to some alternatives
- − High initial alert volume requires 2–6 weeks of pruning and dedicated owner to tune
- − Battlecard and win/loss features shallower than competitors like Klue
- − Requires configuration work to set up taxonomy and signal filtering
- − Some competitors not included in the database; manual research still needed
- − Value depends on separate Semrush subscription if not bundled
Who is Kompyte by Semrush best for?
- • Sales teams closing competitive deals and handling objections
- • Product teams building roadmaps and differentiators
- • Marketing teams planning go-to-market strategies
- • Organizations already paying for Semrush (lower effective cost when bundled)
- • Companies needing automated battlecard maintenance
- • Revenue and GTM teams coordinating competitive strategy
Frequently asked questions
Does Kompyte charge for integrations?
No. All integrations with CRMs, sales enablement tools, and collaboration platforms are included at no additional cost.
Can I change tracked competitors?
Yes, competitors can be changed without any additional cost.
What payment terms does Kompyte offer?
Kompyte offers annual plans as standard. Shorter subscription periods may be available at a premium.
Is there a free trial?
No free plan or free trial is available. You must contact sales to request a demo and pricing quote.
Are there onboarding or support fees?
No. There are no charges for onboarding, ongoing support, or quarterly business reviews with your dedicated Customer Success Manager.
Does Kompyte integrate with Semrush?
Yes. Kompyte's data pairs with Semrush's digital-marketing intelligence, providing a full-spectrum competitive analysis solution for organizations using both platforms.
