GTM Hub
What is Outreach?
Outreach is an AI-powered revenue workflow platform founded in 2014. It serves sales, marketing, RevOps, and GTM teams by using agentic AI to autonomously execute tasks across the entire revenue lifecycle—from prospecting through deal closure and account expansion. Rather than providing passive insights, Outreach's AI agents take active actions: researching leads, crafting personalized outreach, conducting live deal coaching, updating records, and forecasting pipeline health.
Outreach news
Named Forrester Wave Leader for Revenue Orchestration
Outreach recognized as a Leader in Forrester Wave for revenue orchestration, highlighting its competitive position in the revenue technology landscape
Source: Outreach Blog ↗Launch of Kaia Conversation Intelligence
Outreach introduced Kaia, described as the complete guide to conversation intelligence, expanding AI capabilities for analyzing sales conversations and identifying patterns across thousands of calls
Source: Outreach Blog ↗
Key features
AI Agents
Research Agent for account preparation, Revenue Agent for target account engagement, Deal Agent for opportunity management, Omni Agent for conversational insights
Pipeline Generation
AI agents research leads and craft personalized outreach messages to build pipeline at scale
Deal Execution
Automated meeting briefs, real-time guidance during sales conversations, and automatic deal record updates
Conversation Intelligence
Kaia technology for analyzing sales conversations, extracting insights, measuring call impact on outcomes, and identifying patterns across thousands of calls
Live Sales Coaching
In-the-moment AI guidance for sales reps during customer conversations with deal health alerts and risk flagging
Forecasting & Predictive Analytics
AI-powered sales forecasting with scenario planning, early risk identification, and forecast projection capabilities
Integrated Dialer
Outreach Voice native dialer connects calls directly to sequences and opportunities with integrated call data and analytics
Unified Revenue Operations
Integrates sales engagement, deal management, forecasting, and activity data in a single platform accessible via desktop, mobile, and Slack
Outreach pricing
Outreach uses a hybrid pricing model combining seat-based access with consumption-based AI credits. All pricing is custom and requires contacting the company for a quote. Credit amounts indicate compute capacity rather than direct per-use costs.
| Plan | Price | What's included |
|---|---|---|
| Amplify Essentials | Custom | 10,000 AI Credits; Conversation intelligence; Real-time coaching; Deal insights; Rep performance visibility; Omni/Research/Deal Agents; Meeting prep; AI Coach Cards; Account planning; Relationship maps; Integrated dialer; Transcription; Sentiment analysis; Deal and pipeline management |
| Amplify Core | Custom | 25,000 AI Credits; Pipeline creation and account orchestration; Omni/Research/Revenue/Personalization Agents; Multi-channel sequences; Meeting scheduling; Reporting; Mobile and Slack integration; Call insights; Data enrichment; Account planning |
| Amplify Plus | Custom | 50,000 AI Credits (Most Popular); Win more with AI agents that guide reps live; Automated follow-ups and pipeline updates; Risk flagging and continuous coaching; Advanced Deal and Personalization Agents; Full conversation intelligence suite; Deal health alerts; Forecasting capabilities; All Core features |
| Amplify Pro | Custom | 100,000 AI Credits; Enterprise revenue orchestration; AI Forecast Projection; Scenario planning; Forecast rollups and trends; Territory management; Multi-currency support; Dedicated managed services; Advanced forecast automation |
Pros & cons
Pros
- + Agentic AI that autonomously executes revenue tasks rather than just reporting insights
- + Unified platform integrating sales engagement, deal management, and forecasting in one system
- + Claimed business impact: 90% reduction in prospecting time, 45% increase in average deal size, 50% less meeting prep time
- + Comprehensive conversation intelligence with Kaia for analyzing calls at scale
- + Native integration with sales workflows (built-in dialer, Slack, mobile)
- + Named Forrester Wave Leader for revenue orchestration (September 2026)
- + Large scale with $4.4B valuation and $489M in total funding backing product development
Who is Outreach best for?
- • Sales teams focused on pipeline generation and prospecting efficiency
- • RevOps and GTM teams managing complex, multi-stage revenue processes
- • Organizations seeking AI-driven deal coaching and real-time sales guidance
- • Sales leaders and managers needing predictive forecasting and risk detection
- • Teams prioritizing conversation intelligence and sales coaching
