GTM Hub
What is Reply.io?
Multichannel AI SDR platform for sales outreach automation with AI-powered sequence generation, prospect research, meeting scheduling, and response handling across email, LinkedIn, SMS, calls, and WhatsApp.
Key features
Multichannel Conditional Sequences
Combine emails, LinkedIn, calls, SMS, and WhatsApp in one workflow with branching logic based on prospect actions and engagement data
Jason AI SDR Agent
AI agent that automates full sales cycle: generates ICP, creates sequences, researches prospects, personalizes messages, handles replies, and schedules meetings with optional Approval Mode
AI-Generated Sequences
Automatically generate personalized outreach sequences across multiple languages with AI variables and dynamic personalization
Meeting Scheduling Automation
Integrate with Google Calendar and Calendly to let prospects book meetings directly from outreach, with AI handling scheduling conversations
Real-Time Data & Intent Signals
Access 1 billion global B2B contacts with hiring activity, tech stack changes, LinkedIn engagement, and company growth signals
Email Warmup & Deliverability
Built-in email warmup for unlimited mailboxes and anti-spam suite to ensure inbox placement
Unified Inbox
Manage all conversations (emails, texts, social messages) in one platform without switching between tools
MCP Integration
Run outbound campaigns from terminal via MCP with Claude Code, Cursor, and other AI tools
Contact Enrichment
Automatically enrich contacts with profiles and validate emails before sending
Reply.io pricing
Multiple pricing tiers starting from free ($0) to enterprise. LinkedIn and Calls/SMS are add-ons. AI SDR (Jason) is optional premium feature.
| Plan | Price | What's included |
|---|---|---|
| Fundamentals | From $59/month | Email automation with unlimited mailboxes, unlimited active contacts, email warmup, unlimited emails, 50 Live data credits/month, anti-spam suite |
| Multichannel | From $99/month | All Fundamentals features plus multi-workspace structure, unlimited clients & users, team and channel efficiency reports, AI variables, custom sequence templates, live support |
| Agency | $499/month | 10 LinkedIn profiles, 25K active contacts/month, unlimited users and workspaces, up to 200 mailboxes, API and MCP access, AI research and personalization, dedicated Success Manager |
| Jason AI SDR | From $500/month (annual) or $800/month (monthly) | AI-created ICP, AI-generated sequences, real-time B2B database, AI personalization, high-accuracy emails, AI response handling, evergreen sequences, Co-pilot and Autopilot modes |
| LinkedIn Add-on | $69/account/month | LinkedIn automation: connection requests, messages, InMails, voice messages, attachments, profile views, post likes |
| Calls & SMS Add-on | $29/account/month | Built-in dialer, automated SMS, call transcripts, AI-generated voice messages |
Pros & cons
Pros
- + All-in-one platform eliminates need to juggle multiple tools
- + True multichannel automation across email, LinkedIn, SMS, calls, WhatsApp
- + AI agent handles research, personalization, and response handling
- + Real-time B2B data with intent signals for better targeting
- + Email warmup included with every mailbox
- + Meeting scheduling automation with calendar sync
- + 10+ years operating with 3,000+ customers
- + 4.6/5 rating on G2 (1,480 reviews)
- + MCP integration for terminal/CLI workflows
- + No credit card required to start
- + Flexible add-ons let you pay only for channels you use
- + White-label option available for agencies
Cons
- − Pricing escalates quickly with multiple add-ons (LinkedIn $69, SMS $29 per account)
- − AI SDR (Jason) is premium add-on at $500+/month, separate from base pricing
- − Fair usage policy applies to unlimited features
- − Main domain returns 403 to bots (rate limiting for crawlers)
- − Requires API integration or MCP setup for terminal use
- − Learning curve for complex conditional sequences with multiple branches
Who is Reply.io best for?
- • Sales development reps (SDRs) and account executives
- • B2B sales teams running outbound campaigns
- • Agencies managing outreach for multiple clients
- • Founders automating their own lead generation
- • Teams wanting unified multichannel platform instead of multiple point tools
- • Sales teams using Claude Code or Cursor for AI-assisted workflows
