GTM HubWhat is Metricool?
Metricool is an all-in-one social media and ads analytics platform with scheduling, reporting, inbox, SmartLinks (link in bio), and campaign dashboards. It prices by number of brands (not users on most tiers) and offers a permanent free plan for one brand, making it popular with freelancers, creators, and agencies managing many client brands on Advanced.
Key features
Brand-Based Workspaces
Each brand holds one profile per network; Starter scales 5–10 brands, Advanced up to 50, Custom 50+ with white-label options.
Planner & Autolists
Drag-and-drop calendar, best-time recommendations, bulk CSV, recurring posts, RSS autolists, and repurposing between brands on paid tiers.
Analytics & Ads
Organic social plus Meta, Google, and TikTok ads; competitor analysis (5 on Free, 100 paid); unlimited history on paid plans.
Metricool Studio & Campaigns
AI reporting dashboards, campaign groupings, shareable live report URLs; expanded with Advanced Analytics add-on.
Social Inbox
Comments and messages across major networks; LinkedIn and X often require paid plan or X add-on.
Flows DM Automation
Automated DM flows that route interested followers to catalogs, sign-ups, or chats—growth-focused automation beyond basic inbox.
AI Assistant
Credits per brand/month for captions, scheduling help, and alt text; Advanced adds instruction tuning.
Integrations & API
Canva, Google Drive, Adobe Express, WordPress/Shopify site analytics; Data Studio, Zapier, Make, and API on Advanced+; MCP included.
Metricool pricing
Free forever: 1 brand, 20 scheduled posts/month, 30-day analytics with watermark, no LinkedIn/X PDF reports. Starter from $20/month annually ($25 monthly) for 5 brands with unlimited scheduling; 10-brand tier ~$36–45/month. Advanced from $53/month annually ($67 monthly) for 15 brands with approvals, roles, Data Studio, and API; 50-brand tier ~$159–210/month. X/Twitter is a ~$10/month add-on per account. Annual billing saves up to ~24%.
| Plan | Price | What's included |
|---|---|---|
| Free | $0/month | 1 brand, 20 posts/month, 30-day analytics (watermarked), 5 fixed competitors, 5 AI credits, MCP, no LinkedIn/X downloads |
| Starter | From $20/month (annual) for 5 brands | Up to 10 brands on higher Starter tier, unlimited scheduling, full analytics history, PDF/PPT reports, SmartLinks, Canva/Drive, 20 AI credits/brand |
| Advanced | From $53/month (annual) for 15 brands | Up to 50 brands, team roles, approvals, full X analytics (with add-on), custom report templates, Data Studio, API/Zapier |
| Custom | Custom (50+ brands) | White label, dedicated AM, custom AI credits, business integrations |
Pros & cons
Pros
- + Generous forever-free tier for solo creators testing one brand.
- + Brand-based pricing with unlimited team members on Advanced suits agencies.
- + Deep ads plus organic analytics in one dashboard reduces tool sprawl.
- + Competitor tracking up to 100 accounts supports research-heavy strategists.
- + MCP and API on higher tiers enable AI-native reporting workflows.
- + Flows automation differentiates Metricool for DM-led growth funnels.
Cons
- − Free plan excludes LinkedIn and X—core networks for B2B teams.
- − 20 posts/month on Free blocks serious scheduling tests.
- − X requires paid add-on and still complicates all-in pricing.
- − Advanced Analytics and Studio features often need paid add-ons.
- − Watermark and competitor rigidity on Free frustrate client-facing work.
- − UI density can overwhelm beginners versus simpler schedulers.
Who is Metricool best for?
- • Freelancers managing a handful of client brands with unified reporting.
- • Performance marketers monitoring paid and organic in one place.
- • Agencies needing 15–50 brands on Advanced without per-seat tax.
- • Creators using SmartLinks and Metricool bios for link tracking.
- • Teams exporting PDF/PPT client reports on Starter and above.
- • Operators wiring Zapier/Data Studio for automated client dashboards.
