GTM Hub
What is Kontentino?
Kontentino is a European-founded social media collaboration platform built around visual content planning, client approvals, and multi-market publishing. It combines a drag-and-drop calendar, AI-assisted copy and creative tooling, and optional analytics and Global Content Manager modules for brands and agencies that need structured handoffs between strategists, creators, and approvers.
Key features
Visual Content Calendar
Drag-and-drop scheduling with calendar, list, Kanban, and Instagram grid preview views so teams can plan campaigns and spot gaps before publishing.
Approval Workflows
Internal and external (client) approval requests with approve/rework states, notes, pending dashboards, and full mobile approval support.
Kontentino AI
Brand Hub and AI brand voice, caption and hashtag generators, URL-to-post drafts, translation, and AI image generation within monthly AI credit pools.
Bulk Operations
Move, duplicate, schedule, delete, or trash hundreds of posts at once for seasonal or campaign-scale planning.
Global Content Manager
Central hub to create global posts, localize for regional teams, and distribute to multiple profiles while preserving brand consistency (included on Pro; add-on on lower tiers).
Media Library & Post Versions
Unlimited cloud media storage, post versioning, labels, post ideas without dates, and link shortener with click analytics.
Analytics & Benchmarking
Optional module for post and page performance, competitor analysis, and exportable PDF/CSV reports.
Auto-Publishing
Native scheduling and auto-publishing across major networks including Facebook, Instagram, LinkedIn, X, Pinterest, Google Business Profile, YouTube, and TikTok (where supported).
Kontentino pricing
Kontentino prices in EUR and USD. Public tiers (annual billing shown on the site) include Starter at about €49/$59 per month, Standard at €109/$131, and Pro at €199/$239, scaling team seats on Standard. Monthly billing runs higher (up to ~30% more than annual). Analytics is a separate add-on (~€54–€60/month). A 14-day free trial is available. Enterprise offers custom profiles, unlimited AI credits, SSO, and bespoke SLAs.
| Plan | Price | What's included |
|---|---|---|
| Starter | From €49/$59/month (annual billing) | 10 social profiles, 3 team members, 100 AI credits/month, calendar and approval workflows, AI captions and images, mobile apps, drafting and auto-publishing |
| Standard | From €109/$131/month (annual billing) | 40 social profiles, 10+ team members (tiered by seat count), 1,000 AI credits/month, Brand Hub, Kanban and grid views, bulk actions, post versions, tasks and activity log |
| Pro | From €199/$239/month (annual billing) | Everything in Standard, Global Content Manager included, analytics and competitor benchmarking, dedicated account manager, guided onboarding |
| Enterprise | Custom | Custom profiles and seats, unlimited AI credits, SSO, custom onboarding, security and SLA options |
Pros & cons
Pros
- + Approval-first UX is a core strength for agencies and in-house teams with client sign-off.
- + Instagram grid and Kanban views help visual-first brands plan feeds before they go live.
- + Global Content Manager supports multinational rollouts without duplicating calendars per market.
- + Unlimited media storage reduces friction for video-heavy social programs.
- + AI Brand Hub helps keep tone consistent across captions, hashtags, and translations.
- + Strong adoption in Europe with mature collaboration features compared to US-centric schedulers.
- + Bulk scheduling and post versioning save time on large editorial calendars.
Cons
- − Entry pricing is higher than value schedulers like Buffer or Metricool for solo creators.
- − Analytics is paid separately on Starter and Standard, pushing true cost above headline tiers.
- − Standard seat tiers get expensive quickly when teams grow beyond included user buckets.
- − Some networks (e.g. TikTok) may rely on manual steps depending on API limitations.
- − Learning curve for agencies unfamiliar with approval-centric workflows.
- − USD/EUR dual pricing and seat mathematics can make total cost opaque at checkout.
- − Fewer third-party martech integrations than Hootsuite or Sprout Social at enterprise scale.
Who is Kontentino best for?
- • Marketing agencies managing multiple client brands with mandatory client approvals.
- • Mid-market and enterprise teams with complex internal review chains.
- • Multi-region brands localizing global campaigns through Global Content Manager.
- • Social teams planning Instagram-first content who need grid preview before publish.
- • European organizations prioritizing GDPR-minded EU vendor relationships.
- • Content operations leads replacing email-and-spreadsheet approval loops.
Frequently asked questions
Does Kontentino include analytics?
Analytics and competitor benchmarking are included on Pro and Enterprise. Starter and Standard can add the Analytics module for roughly €54–€60 per month (lower when billed annually).
How do Kontentino AI credits work?
Each plan includes a monthly pool for AI captions, translations, images, and related features. Higher tiers include 100–1,000+ credits per month; Enterprise can offer unlimited AI usage.
Can clients approve posts without a full seat?
Yes. External approval links let clients review, comment, and approve or request changes without needing a full team license.
