GTM Hub
What is ZoomInfo Enrich?
ZoomInfo Enrich is a programmatic data enrichment API that automatically appends verified contact and company data to records in your CRM. It draws from ZoomInfo's database of 500 million contacts and 100 million companies verified through human researchers.
Key features
Multiple Enrichment Modes
Real-time enrichment at record creation, scheduled batch refresh (daily/weekly/monthly), and on-demand manual triggers
Multi-Vendor Data Sources
Configure primary, secondary, and tertiary data sources with conditional rules for field-level enrichment flexibility
Data Cleansing Pipeline
Deduplicate, normalize, and segment data in a 360-degree cleansing process before enrichment
Native CRM Integrations
Built-in connectors for Salesforce, HubSpot, Microsoft Dynamics 365, plus direct API and webhook support
Rich Data Types
Returns identity info (emails, phone, titles, org charts), company context (firmographics, technographics), and dynamic signals (intent, hiring trends, funding events)
Lead-to-Account Matching
Match individual leads to company accounts for unified sales and marketing targeting
ZoomInfo Enrich pricing
Consumption-based credit model. No upfront commitment; pay based on records enriched.
| Plan | Price | What's included |
|---|---|---|
| Enrich Essential | Custom pricing | Basic CRM enrichment with company, contacts, leads, intents, and scoops data |
| Enrich Premium | Custom pricing | Standardization, deduplication, normalization, multi-vendor enrichment, lead-to-account matching, code-less rules-based transformations |
| Enrich Premium+ | Custom pricing | Advanced data cleansing with dynamic transformations and enrichment capabilities beyond standard ZoomInfo data |
Who is ZoomInfo Enrich best for?
- • Sales and revenue operations teams needing clean, accurate contact and company data
- • Marketing automation platforms requiring verified lead enrichment
- • CRM users wanting to maintain data quality at scale
- • GTM teams automating inbound lead routing with enriched data
