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What is Clearbit (HubSpot Breeze Intelligence)?
Clearbit's enrichment technology, now rebranded as HubSpot's Breeze Intelligence. Acquired by HubSpot in November 2023 and relaunched as Breeze Intelligence in September 2024, it's a native B2B data enrichment and buyer intent solution that automatically appends contact and company details to CRM records. By 2026, enrichment features are folded into HubSpot's core platform.
Clearbit (HubSpot Breeze Intelligence) news
Breeze Intelligence transitioned to native HubSpot data enrichment
HubSpot retired the Breeze Intelligence branding and folded enrichment into core CRM features, now documented simply as 'data enrichment.' Standard enrichment no longer consumes credits.
Form shortening stopped consuming HubSpot Credits
As of September 3, 2025, form shortening is available without credit consumption on all paid HubSpot plans.
Clearbit free tools retired
HubSpot retired all free Clearbit tools and transitioned the product entirely to HubSpot's credit-based billing system.
Breeze Intelligence launched at INBOUND 2024
HubSpot rebranded Clearbit's enrichment as Breeze Intelligence, introducing data enrichment, buyer intent, and form shortening as core HubSpot features.
HubSpot acquires Clearbit
HubSpot completed acquisition of Clearbit, the B2B data enrichment platform, adding its enrichment technology and dataset to HubSpot's product suite.
Key features
Real-time contact and company enrichment
Automatically appends firmographic, technographic, and hiring data to contact and company records using HubSpot's commercial dataset (sourced from Clearbit acquisition). Enrichment happens in real time as records enter the CRM.
Buyer intent detection
Identifies anonymous website visitors using IP intelligence and reveals buying signals. Surfaces companies matching your ideal customer profile and tracks when they visit specific pages (e.g., pricing page). Flags intent signals via Slack and CRM alerts.
Form shortening
Reduces form friction by pre-populating fields Clearbit can enrich from just an email address, boosting conversion rates. Automatically detects which fields can be filled and only shows necessary fields if enrichment data is unavailable.
HubSpot-native integration
Fully integrated into HubSpot CRM with no external integration project required. Enriched data lands directly in standard HubSpot properties. Works natively with HubSpot workflows, lead scoring, and routing.
Industry categorization and corporate hierarchies
Provides granular industry classification (6-digit NAICS, GICS, SIC codes) and maps parent companies to subsidiaries for proper lead routing.
Normalized role and seniority data
Standardizes job titles into consistent roles and seniority levels, allowing teams to map prospects directly to their ideal customer profile.
Clearbit (HubSpot Breeze Intelligence) pricing
Breeze Intelligence pricing is tied to HubSpot subscription tiers and transitioned to HubSpot Credit-based billing in 2025. Contact and company enrichment (standard enrichment) no longer consumes HubSpot Credits on paid plans. Form shortening also does not consume credits (as of September 2025). Buyer intent and certain AI-powered features consume HubSpot Credits at $0.010 per credit or $10 per 1,000-credit pack.
| Plan | Price | What's included |
|---|---|---|
| HubSpot Starter | from $15/month | Some free standard enrichment on Core Seats; contact and company enrichment included without credits |
| HubSpot Professional | ~$1,170/month | Full data enrichment without credit consumption; form shortening; buyer intent features (optional credit consumption) |
| HubSpot Enterprise | ~$4,135/month | Full data enrichment, form shortening, advanced buyer intent, AI agents; unlimited access to enrichment features |
| Buyer intent (add-on) | ~$10 per 1,000 HubSpot Credits | Adding new companies to track and monitoring intent signals; filtering by segment and excluding companies do not consume credits |
Pros & cons
Pros
- + Zero setup and integration friction — native to HubSpot with no external integration project
- + Strong firmographic accuracy on US mid-market and enterprise companies (80-90% accuracy per G2 reviews)
- + Data enrichment and form shortening included without credit consumption on paid plans
- + Buyer intent feature uniquely identifies anonymous website visitors at company level
- + Daily/weekly dataset refresh keeps data current; automatic record enrichment in workflows
- + Form shortening is a practical conversion lever with minimal configuration
- + Keeps vendor sprawl down by staying inside HubSpot
Cons
- − HubSpot-only: no native support for Salesforce, Pipedrive, or other CRM systems
- − Single underlying data provider (Clearbit dataset) with no fallback options if a record cannot be matched
- − Buyer intent limited to your own website traffic; does not provide third-party intent signals
- − Direct-dial phone number accuracy is weaker than other fields
- − Usage-based credit pricing for buyer intent and advanced AI features can become expensive at scale
- − Standalone Clearbit API no longer offered to new customers; must use HubSpot as mandatory entry point
- − Requires paid HubSpot subscription; no free tier
Who is Clearbit (HubSpot Breeze Intelligence) best for?
- • Mid-market and enterprise companies heavily invested in the HubSpot ecosystem
- • Teams seeking CRM-native enrichment with minimal implementation overhead
- • Sales and marketing operations teams needing real-time lead scoring and routing
- • Inbound marketing teams looking to shorten forms and boost conversion rates
- • GTM teams in the US or markets with strong Clearbit data coverage
Frequently asked questions
What is the difference between Clearbit, Breeze Intelligence, and HubSpot data enrichment?
Clearbit is the standalone B2B data platform HubSpot acquired in November 2023. It was rebranded as Breeze Intelligence in September 2024. By 2026, enrichment features are folded into HubSpot as native 'data enrichment' (formerly called Breeze Intelligence). The standalone Clearbit API is no longer the primary path for new customers.
Does Breeze Intelligence use HubSpot Credits?
Contact and company enrichment (standard enrichment) does not consume HubSpot Credits on paid plans. Form shortening also does not consume credits (as of September 2025). Buyer intent, smart properties, and certain AI-powered actions may consume HubSpot Credits at $0.010 per credit.
Can I use Breeze Intelligence without HubSpot?
No. It is a native HubSpot feature and the enriched data lives within HubSpot. The standalone Clearbit API is no longer offered to new customers.
Is there a free tier for Breeze Intelligence?
No. Breeze Intelligence requires a paid HubSpot subscription (Starter or higher). However, standard contact and company enrichment on paid plans does not consume additional credits.
Does Breeze Intelligence work with Salesforce or other CRMs?
No. Breeze Intelligence is HubSpot-native only. There are no first-party integrations for Salesforce, Pipedrive, or other CRM platforms.
Sources
- Clearbit by HubSpot (Main Product Page)
- Clearbit Official Site
- Breeze Intelligence Review (CUFinder, October 2026)
- HubSpot Breeze Intelligence Explained (Phi Consulting)
- Breeze Intelligence and Predictive Insights (INSIDEA, December 2025)
- HubSpot Data Enrichment Guide (Fokals, October 2026)
- Clearbit (Breeze Intelligence) Review (APIbenchmarks)
- HubSpot Breeze Intelligence Explained (Bitscale, July 2026)
