GTM Hub
What is ZoomInfo?
ZoomInfo is an AI-powered GTM (go-to-market) platform that combines verified professional data on 500M+ contacts and 100M+ companies with AI-driven intelligence and automated workflows. It helps B2B sales, marketing, RevOps, and customer success teams find decision-makers, research accounts, and automate lead routing—processing 1.5B+ data points daily from public sources, company websites, regulatory filings, and job postings.
Categories
ZoomInfo news
ZoomInfo Ticker Symbol Changed to GTM
ZoomInfo announced that its Nasdaq ticker symbol changed from ZI to GTM, effective as of February 2025, reflecting the company's positioning as an AI GTM platform.
Source: ZoomInfo Official ↗
Key features
Account Intelligence
AI-powered insights on decision-makers, organizational changes, pain points, and buying signals
Data Enrichment
Automatic cleansing and enhancement of contact and company records across tech stacks
Dynamic Territory Management
Real-time firmographic and intent-based territory building and optimization
AI-Guided Workflows
Automation for deal progression, account research, and lead routing
GTM Context Graph
Explains why accounts are moving and reveals expansion opportunities
Wide Integration Network
Connects with 120+ tools including Salesforce, HubSpot, Microsoft Dynamics 365, and Slack
Buyer Intent Signals
Real-time identification of in-market accounts and buying group composition
ZoomInfo pricing
ZoomInfo offers free tier (ZoomInfo Lite) and three sales plan tiers (Professional, Copilot Advanced, Copilot Enterprise) plus marketing plans (Marketing Demand, ABM Lite, ABM Enterprise). Pricing is usage-based with included credits; specific annual costs are not publicly listed—customers must contact sales for custom quotes.
| Plan | Price | What's included |
|---|---|---|
| ZoomInfo Lite | Free | Permanent free access without credit card required |
| Professional | Contact sales | Contact and company profiles, advanced search, mobile numbers, business emails, prospect lists, CRM integrations, Chrome extension, AI-powered email generation, intelligent dialing |
| Copilot Advanced | Contact sales | All Professional features plus location and hierarchy data, account prioritization, Account Fit Score, buyer intent signals, website visitors, champion tracking, buying group filters, automated workflows |
| Copilot Enterprise | Contact sales | All Copilot Advanced features plus real-time buyer intent, sales automation, earnings call signals, competitor alerts, custom intent signals, custom integrations, AI-generated account summaries and ideal customer profiles, Copilot chat |
| Marketing Demand | Contact sales | 75K included credits, 25 intent topics, audience targeting, CRM/MAP integrations, AI-powered audience creation, predictive targeting |
| ABM Enterprise | Contact sales | All ABM features plus 150K credits, unlimited intent topics, unlimited display campaigns, 120+ integrations, AI recommendations |
Pros & cons
Pros
- + Largest B2B contact database (500M+ contacts, 100M+ companies) with continuous AI-powered verification
- + Free tier available (ZoomInfo Lite) with no credit card required
- + Comprehensive AI features including real-time buyer intent and earnings call signals
- + Extensive integration ecosystem (120+ tools) including all major CRM platforms
- + Used by 8 of 10 largest companies globally, including Google and Microsoft
- + Account-based intelligence and multi-threaded buying group identification
- + Processes 1.5B+ data points daily for freshness and accuracy
Cons
- − Pricing not transparent; requires contacting sales for quotes and custom pricing
- − Large feature set has a steep learning curve for new users
- − Data quality can vary despite AI verification; requires cleanup workflows
- − Usage-based credit model can lead to unpredictable costs at scale
- − Requires account setup time for full platform value realization
Who is ZoomInfo best for?
- • B2B sales teams looking for comprehensive account and contact intelligence
- • GTM and RevOps professionals managing complex sales processes
- • Enterprise companies with large sales organizations and complex buying cycles
- • Account-based marketing (ABM) initiatives targeting specific high-value accounts
- • Teams using Salesforce, HubSpot, or other CRM platforms with heavy integration needs
- • Organizations needing real-time buyer intent and market intelligence
Frequently asked questions
Does ZoomInfo have a free version?
Yes, ZoomInfo Lite is permanently free and doesn't require a credit card. It provides access to basic contact and company profiles with limited functionality.
How many contacts does ZoomInfo have?
ZoomInfo maintains data on 500M+ contacts and 100M+ companies, processing 1.5B+ data points daily from public sources, regulatory filings, job postings, and a professional contributor network.
What CRM platforms does ZoomInfo integrate with?
ZoomInfo integrates with 120+ tools including Salesforce, HubSpot, Microsoft Dynamics 365, Slack, and major marketing automation platforms.
Is ZoomInfo's data up-to-date?
ZoomInfo processes 1.5B+ data points daily and uses AI to verify and update records, including monitoring job postings, company websites, and regulatory filings for changes.
Who founded ZoomInfo?
ZoomInfo was founded by Henry Schuck in 2007 as DiscoverOrg, rebranded as ZoomInfo in 2019, and went public in 2020.
