GTM Hub
What is Zeotap?
European-origin, warehouse-native Customer Data Platform built around InfraFlex composable deployment and ZeoAI agents for segmentation, orchestration, and decisioning. Unifies first-party data in Snowflake, Databricks, BigQuery, or ClickHouse—without copying profiles to a separate black box—then activates audiences to 280+ advertising, CRM, and marketing destinations with GDPR-first privacy controls.
Key features
InfraFlex Composable CDP
Runs identity resolution, modeling, audiences, and orchestration inside your warehouse; supports packaged, hybrid, and fully composable deployments.
ZeoAI
AI agents for conversational segment creation, decision optimization, and accelerated onboarding—reducing manual data mapping and catalog setup.
Unified 360° Customer View
Golden records with survivorship rules unify profiles across online, offline, and partner sources with governance built into the warehouse layer.
Audience Boost
Deterministic identity enrichment improves match rates for advertising activation using consented, verified identifiers.
Omnichannel Orchestration
Trigger-based journeys branch across email, ads, CRM, and streaming destinations with warehouse-computed audience membership.
Snowflake Native App
Full CDP experience deployable as a Snowflake Native App for teams standardizing on Snowflake marketplace operations.
Zeotap pricing
Zeotap does not publish standard list pricing on its website. Enterprise CDP deals are custom, typically annual contracts sized by warehouse scale, destinations, and deployment model (hosted vs. composable). Contact sales for quotes; Snowflake Native App billing may flow through Snowflake consumption.
| Plan | Price | What's included |
|---|---|---|
| Enterprise CDP | Custom quote | InfraFlex deployment, ZeoAI, identity, audiences, orchestration, and activation per contract |
| Snowflake Native App | Custom / marketplace | CDP capabilities running inside Snowflake with native app licensing model |
Pros & cons
Pros
- + Strong GDPR and European privacy positioning for global brands with EU data residency requirements.
- + Warehouse-native processing avoids duplicating customer data outside the lakehouse.
- + ZeoAI compresses onboarding and segment creation timelines vs. traditional CDP implementations.
- + Audience Boost and identity tooling target advertising match-rate pain points directly.
- + 280+ activation destinations span ads, CRM, email, and analytics from one platform.
- + G2 High Performer recognition in enterprise CDP category.
Cons
- − No transparent pricing or self-serve entry—sales-led motion only.
- − Best value requires mature warehouse ops; smaller teams lack infrastructure to deploy composably.
- − Less U.S. advertising ecosystem mindshare than LiveRamp or Hightouch for pure ad activation.
- − Feature breadth (CDP + AI + orchestration) needs dedicated martech and data engineering ownership.
- − Redshift support documented with capability limits vs. Snowflake/Databricks.
- − Implementation timelines still measured in months for complex multi-brand retailers.
Who is Zeotap best for?
- • European and global enterprises prioritizing GDPR-grade governance on customer data.
- • Brands standardized on Snowflake or Databricks wanting CDP logic in-warehouse.
- • Marketing teams needing higher ad match rates via deterministic identity enrichment.
- • Retail and telecom companies with complex omnichannel identity and journey requirements.
- • Organizations replacing legacy packaged CDPs with composable, InfraFlex-style architecture.
- • Teams wanting conversational AI (ZeoAI) to speed segment building and campaign setup.
Frequently asked questions
What is InfraFlex?
Zeotap's architecture that adapts CDP deployment to your stack—packaged, hybrid, or fully composable in your warehouse.
Which warehouses does Zeotap support?
Snowflake, Databricks, BigQuery, and ClickHouse are documented; Amazon Redshift is supported with noted limits.
What is Audience Boost?
Identity enrichment using verified, consented identifiers to raise match rates when activating paid media audiences.
Is Zeotap a European CDP?
Zeotap is built in Europe with German-grade privacy positioning and GDPR compliance as core design principles.
How many destinations can I activate to?
Zeotap documentation cites 280+ destinations across advertising, CRM, marketing automation, and analytics platforms.
