GTM Hub
What is Resonate?
Resonate is a predictive consumer intelligence company whose Ignite and Cortex platforms fuse proprietary rAI-modeled data on U.S. consumers with psychographic, behavioral, and intent attributes. Marketers use Resonate to enrich first-party data, build micro-segments, model acquisition and retention, and activate audiences across DSPs and channels—positioning GTM teams to target on why people buy, not only who they are demographically.
Key features
Resonate Elements Data
Large-scale U.S. consumer graph with 15,000+ predicted attributes spanning values, motivations, media habits, purchase intent, and vertical-specific signals.
rAI Engine
Proprietary AI that continuously refreshes profiles from billions of daily observations rather than slow periodic panel-only updates.
Ignite Platform
Self-serve environment to explore attributes, build audiences, run insights, and activate to major DSPs and digital channels.
Cortex (Agentic Layer)
Turns briefs into campaign-ready audiences, personalizes on consumer values, and pushes segments toward activation in fewer steps.
First-Party Enrichment & Scoring
Appends psychographic depth to CRM/CDP records; predictive scores for high-value lookalikes, churn risk, and expansion opportunity.
Custom & Connected Research
National Consumer Study and bespoke survey layers for brand-specific questions tied back to the scaled identity graph.
Resonate pricing
Enterprise-only custom contracts. No published tiers, self-serve checkout, or free trial on resonate.com. Pricing depends on licensed data volume, attribute packages, Ignite/Cortex usage, managed media or analytics services, and vertical add-ons (e.g. automotive, health, financial). Typical evaluation path is demo or data discovery with sales.
| Plan | Price | What's included |
|---|---|---|
| Enterprise (custom) | Contact sales | Tailored access to Elements data, Ignite and/or Cortex, enrichment and activation volumes per contract; optional managed services |
Pros & cons
Pros
- + Psychographic depth exceeds demographic-only data brokers for creative and media strategy.
- + Continuous rAI refresh addresses stale syndicated segment problems in fast-moving categories.
- + Ignite plus Cortex covers insights-through-activation in one vendor for enterprise teams.
- + Strong use cases in politics, advocacy, and brand marketing needing motivation-based targeting.
- + First-party enrichment helps CDP investments deliver segmentable nuance without new surveys.
Cons
- − No transparent pricing—harder to build internal business cases without sales cycle.
- − U.S.-centric identity graph limits global campaigns without supplemental vendors.
- − Enterprise positioning excludes startups that need self-serve psychographic tools.
- − Requires marketing ops maturity to operationalize thousands of attributes responsibly.
- − Contract complexity (data volume, vertical packs, managed media) demands procurement time.
Who is Resonate best for?
- • Enterprise brands and agencies investing in psychographic segmentation for media and creative.
- • CRM/CDP owners enriching customer files before paid and owned channel activation.
- • Political and advocacy campaigns needing predictive voter and donor modeling.
- • Teams shifting from rear-view analytics to forward-looking churn and expansion scores.
- • Organizations activating audiences directly in DSPs from a single insights platform.
Frequently asked questions
How many attributes does Resonate provide?
Marketing materials cite 15,000+ predicted attributes across psychographics, behaviors, intent, and media consumption on hundreds of millions of U.S. profiles.
What is the difference between Ignite and Cortex?
Ignite is the self-serve insights and audience platform; Cortex adds agentic workflows to move from brief to activatable audiences faster.
Is there a free trial?
No—evaluations start with demo, data discovery, or custom research conversations with the Resonate team.
