GTM Hub
What is Vainu?
Nordic company data platform providing 5.1M+ company profiles and 10.5M+ contacts across Finland, Sweden, Norway, and Denmark. Delivers firmographics, technographics, financials, and real-time trigger events (funding, hiring, tech stack changes). Registry-sourced, human-verified data refreshed daily.
Categories
Vainu news
Nordic decision-maker coverage nearly doubled to 924,000 companies
Coverage expanded from 479,000 to 924,000 companies with email/phone for relevant decision-makers (93% increase). Focus on CEO, Sales, Technology, Marketing, HR, Finance roles. More companies now have reachable contacts for direct outreach.
Key features
Reach
Search and filter contacts across 550+ data fields to build prospect lists and identify decision-makers
Data Sync
Automated data enrichment and updates into Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, and data warehouses
Discover
AI agents that monitor buying signals (leadership changes, funding, tech stack updates) and provide outreach timing context
Delivery Options
Self-serve platform UI, Headless API/MCP/CLI for developers, or fully-managed Outcomes service
Decision-Maker Coverage
Human-verified contacts for commercial roles (CEO, Sales, Tech, Marketing, HR, Finance) in Finland and Sweden; nearly doubled to 924,000 companies as of August 2026
Vainu pricing
Monthly pricing billed annually, excluding VAT. Base license includes one country database and one to two seats. Additional countries, seats, and connectors priced on consultation.
| Plan | Price | What's included |
|---|---|---|
| Reach | €250/month | Company search, contact identification, basic data (firmographics, website/technologies) |
| Data Sync | €417/month | Everything in Reach, plus CRM enrichment and automated data updates |
| Discover | €583/month | Everything in Data Sync, plus AI agents and full trigger monitoring |
| Enterprise | Custom | Fully customized data solutions, data lake/warehouse delivery, custom seats and connectors |
Pros & cons
Pros
- + Best-in-class Nordic company data coverage (registry-sourced, daily refresh)
- + Human-verified decision-maker contacts in Finland and Sweden
- + Real-time trigger alerts enable timely outreach
- + Strong CRM integration (Salesforce, HubSpot, Pipedrive, Dynamics 365)
- + Time-saving prospecting; 50% improvement in call-to-meeting conversion reported
- + Deep firmographic and technographic data with exact industry classifications
- + Easy-to-use self-serve platform with API access for developers
- + GDPR-compliant data collection and automatic removal of outdated personal data
Cons
- − Limited coverage outside Nordic markets; minimal value outside Finland, Sweden, Norway, Denmark
- − Data quality and coverage gaps for non-Nordic countries
- − Some users report missing detailed contact information for smaller companies
- − No website visitor identification or account-level deanonymization
- − No built-in agentic outbound or sequence generation features
- − Learning curve for advanced features and agent configuration
- − Higher pricing for smaller teams or multiple seat expansion
Who is Vainu best for?
- • B2B sales teams targeting Nordic markets (Finland, Sweden, Norway, Denmark)
- • Account-based marketing (ABM) teams building firmographic-driven campaigns
- • CRM teams maintaining data integrity and preventing stale account records
- • Sales operations and RevOps teams enriching prospect data at scale
- • Companies seeking European (especially Nordic) company data with compliance requirements
- • Data and AI teams needing programmatic API access to 5.1M+ company profiles
Frequently asked questions
What countries does Vainu cover?
Primary focus: Finland, Sweden, Norway, Denmark with depth (5.1M+ Nordic profiles). One license includes one country database. Coverage outside Nordics is limited.
How often is the data updated?
Company data refreshed daily from official Nordic registries. Decision-maker contacts manually reviewed on roughly a six-month cycle in Finland and Sweden.
What CRM systems does Vainu integrate with?
Native connectors: Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365. Also supports Zapier and API/data exports to any system.
Is Vainu's data GDPR compliant?
Yes. Personal data linked to source; automatically removed after it disappears from source. Decision-maker contacts manually verified for compliance.
Can I identify anonymous website visitors?
No. Vainu provides trigger alerts on public company changes (funding, hiring, tech changes) but not website visitor identification.
