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What is Clearbit (by HubSpot)?
Clearbit is a B2B company and contact enrichment API acquired by HubSpot in late 2023. It turns a thin signal (email, domain, or anonymous website visit) into a full company and contact profile. Now integrated into HubSpot as Breeze Intelligence and called 'data enrichment' in HubSpot documentation. No longer sold as a standalone product.
Clearbit (by HubSpot) news
HubSpot announces Contact Discovery feature
New capability to find, verify, and add net-new contacts without leaving HubSpot
Clearbit Logo API sunset
Final notice for discontinuation of Logo API
Clearbit free tools discontinued
All free enrichment tools and integrations (including Slack) sunset
Breeze Intelligence launch at INBOUND 2024
HubSpot rebrands Clearbit as Breeze Intelligence, integrating into HubSpot platform
HubSpot acquires Clearbit
HubSpot announces acquisition of Clearbit for ~$150 million to enhance B2B data capabilities
Key features
Data Enrichment
Enriches contact and company records with 100+ business data attributes including firmographic and technographic data, with global coverage across every country in any language
Lead Scoring & Routing
Real-time lead scoring using industry codes, company structures, normalized job roles and seniority levels to identify and route high-fit prospects
Buying Intent Detection (Reveal)
De-anonymizes website visitors by identifying the companies visiting your site using IP intelligence, showing which accounts are actively engaged
Form Optimization (Form Shortening)
Auto-populates company and contact data from just an email address, reducing form friction and improving conversion rates
Contact Discovery
Find and verify net-new contacts within target companies (launched July 2026)
Clearbit (by HubSpot) pricing
Clearbit no longer has its own price list. Now priced as part of HubSpot—data enrichment comes included with paid HubSpot plans (Starter tier $30/month minimum) and does not consume HubSpot Credits. Effective total cost typically $1,340-$5,000+/month when including required HubSpot subscription tier.
Pros & cons
Pros
- + Best-in-class company enrichment (ranked 1st of 10 enrichment tools tested)
- + Fast, reliable real-time enrichment API (milliseconds)
- + Native integration with HubSpot with low setup friction
- + Strong firmographic and technographic data quality (576 of 680 tested fields correct)
- + High contact discovery rate (170 of 200 contacts found in tests)
- + Passes 7 of 8 compliance checks
- + Simplicity and ease of use
- + Global data coverage in any language
Cons
- − HubSpot lock-in—requires paid HubSpot subscription
- − No public Clearbit price list
- − No free plan or free trial
- − Standalone Clearbit API no longer available to non-HubSpot users
- − Contact-level data gaps (emails and phone numbers)
- − Free tools discontinued (February 2025) and Logo API discontinued (November 2025)
- − Enrichment-focused (not prospecting)—does not find net-new decision-makers with verified contact details
- − Expensive for smaller teams
- − Confusion around credit consumption and true cost of advanced features
Who is Clearbit (by HubSpot) best for?
- • B2B SaaS and enterprise companies
- • HubSpot users seeking native enrichment
- • Teams with strong inbound traffic needing real-time lead enrichment and scoring
- • Marketing and sales teams focused on account-based marketing
- • Organizations needing website visitor identification by company
- • Go-to-market teams requiring rapid lead qualification
Frequently asked questions
Is Clearbit still a standalone company?
No. Clearbit was acquired by HubSpot in late 2023 and is no longer sold as a separate product. It now runs inside HubSpot as a native feature called Breeze Intelligence (or 'data enrichment' in current HubSpot documentation).
What is Clearbit called now?
HubSpot rebranded it as Breeze Intelligence at INBOUND 2024. HubSpot's current documentation calls the feature 'data enrichment,' although clearbit.com and third-party sources still use the older names.
Does Clearbit work outside of HubSpot?
No. The standalone Clearbit API is no longer available to non-HubSpot CRMs. To use Clearbit, you must have a paid HubSpot subscription.
Does HubSpot charge HubSpot Credits for data enrichment?
No. According to HubSpot's knowledge base, data enrichment does not consume HubSpot Credits. Basic enrichment is included with paid HubSpot plans.
Can Clearbit send outreach emails or automate LinkedIn?
No. Clearbit only finds and enriches data. It has no email sending or LinkedIn automation capabilities. You need a separate tool for outreach.
Are Clearbit's free tools still available?
No. Clearbit's free tools were discontinued February 13, 2025, and the free Logo API was discontinued November 24, 2025.
