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What is Unified.to?
Unified.to is a real-time unified API and MCP (Model Context Protocol) platform that consolidates data access across 2,250+ integrations spanning 40 business categories. It enables developers to write integration code once and connect to multiple vendor systems through normalized data models without caching or sync jobs.
Unified.to news
July 2026 product update: Customer Data Platform API, Core Unified API mode, SAML SSO, 108 new integrations
Added Customer Data Platform API category with Profile, Segment, Event, Source, Destination, and Activation objects. Introduced Core Unified API mode for workspace configuration data. Added support for SAML SSO login. Added 108 new integrations in July.
Source: Unified.to Blog ↗Won Best Business Software API at 2026 API Awards
Unified.to Real-Time Unified API recognized as Best Business Software API.
Key features
Unified API
Single API to access 326+ CRM integrations and 2,250+ total integrations across 40 categories. Swap the connection_id and identical code reads from HubSpot, Salesforce, Pipedrive, or any integrated system in normalized format.
Real-time Pass-through
All requests hit source APIs live with no caching or sync jobs. Reads and writes go directly to source systems; native and virtual webhooks report changes on supported integrations.
Unified MCP
Exposes 24,000+ callable tools for AI agents and LLMs to access integrations autonomously with scoped permissions and options to hide sensitive fields.
Native & Virtual Webhooks
Consistent webhook delivery across all integrations for real-time change notifications.
No Data at Rest
Connection credentials and metadata are encrypted; customer records aren't stored on Unified.to servers.
Custom Fields & Objects
Read/write custom fields via Metadata API; access custom objects through passthrough endpoints and raw field access (e.g., Salesforce custom objects).
Front-end Components
Embedded authorization, single sign-on (SAML SSO on paid tiers), integration directory, and custom domain branding (CNAME) for authorization flows.
Multiple SDKs
Typed SDKs for TypeScript, Python, Go and more, updated automatically with every API release.
Unified.to pricing
Usage-based pricing that scales with API volume, not with the number of customer connections. Free 30-day trial requires no credit card. All tiers include unlimited customer connections.
| Plan | Price | What's included |
|---|---|---|
| Test (Free) | $0/month | 10,000 API calls/month, 500 calls/minute rate limit, 39+ APIs, 2,258+ integrations, unlimited connections, virtual webhooks, 2 support hours, 30-day log retention. Non-production only. |
| Grow | $750+/month (17% discount annually) | 750,000 API calls/month, $1.00 per 1,000 overages, 5,000 calls/minute, production-capable, branding, API CNAME, 60-day logs, 2 support hours with <3hr response, private Slack/Discord support, discovery calls. |
| Pro | $1,500+/month | 2,000,000 API calls/month, $0.75 per 1,000 overages, 7,500 calls/minute, log streaming, Secrets Manager, SAML SSO, Auth CNAME, 5 support hours, prioritized integration requests, pre-launch weekly meetings, 9am-5pm ET extended support. |
| Scale | $3,000+/month | 6,000,000 API calls/month, $0.50 per 1,000 overages, 10,000 calls/minute, 365+ day retention, data region sync, 15 support hours, <1hr business response, 24/7 non-business support (<12hr), premium tier. |
| Enterprise | Custom pricing (annual) | Single/private/dedicated cloud, 24/7 support, accelerated roadmap, custom scaling options. |
Pros & cons
Pros
- + Real-time pass-through API eliminates stale data issues from sync jobs and caching
- + Massive integration coverage (2,250+ integrations across 40 categories, 326+ CRMs)
- + Transparent usage-based pricing with no lock-in; customers own their credentials
- + Built for AI with MCP support, scoped permissions, and 24,000+ callable tools
- + Unified normalized data models across all integrations reduce development complexity
- + No customer data stored at rest on Unified.to servers (credentials encrypted)
- + Supports custom fields and objects (e.g., Salesforce custom objects) via metadata APIs
- + Comprehensive logging, streaming, and audit capabilities on higher tiers
- + Won Best Business Software API at 2026 API Awards
Cons
- − Support team operates M-F 9am-5pm ET only on most tiers; 24/7 only on Enterprise
- − Custom Auth Domain (CNAME) feature currently limited to API-key based integrations
- − Free tier (Test) is non-production only with limited support hours
- − Requires active API usage-based billing; no fixed flat-rate option for stable workloads
Who is Unified.to best for?
- • B2B SaaS applications needing customer-facing integrations across multiple CRMs, accounting systems, and commerce platforms
- • AI products and agents requiring real-time access to customer data for embeddings, RAG pipelines, and autonomous actions
- • GTM/sales tools that need to connect customers' existing systems (Salesforce, HubSpot, QuickBooks, Shopify) without maintaining separate connectors
- • Teams looking to reduce integration backlog and deploy new integrations in days rather than months
- • Applications prioritizing data freshness and avoiding sync lag from periodic data synchronization
