GTM Hub
What is Merge?
Unified API platform connecting products and AI agents to third-party systems. Single API interface to 260+ integrations across HRIS, ATS, CRM, Accounting, Ticketing, File Storage, Knowledge Base, and Chat systems. Also offers Agent Handler for connecting agents to tools and Gateway for LLM routing.
Key features
Merge Link
Drop-in React UI component for OAuth and API key flows; handles credential exchange with end users
Unified API
Single API returning normalized Common Model objects regardless of third-party provider; 8 categories with 260+ documented integrations
Common Models
Standardized data models (e.g., Employee, Candidate, Opportunity) normalized across all providers in each category
Passthrough Requests
Access underlying provider APIs directly when use cases fall outside normalized Common Models
Remote Data
Raw third-party payload returned alongside normalized records
SDKs
Official SDKs for Node, Python, Java (JVM), Go, and Ruby
Webhooks
Real-time data sync and update notifications
Configurable Sync Frequency
Automatic highest frequency, daily, monthly/quarterly, or manual on-demand syncs
Agent Handler
Connects agents to 190+ pre-built tools across third-party services
Gateway
LLM routing API with spend and performance controls; supports 270+ models from 20+ model families (OpenAI, Anthropic, Google, Meta, Mistral, DeepSeek, Qwen, others)
Merge pricing
| Plan | Price | What's included |
|---|---|---|
| Launch | Free for 3 production Linked Accounts; $650/month for up to 10 total production Linked Accounts | Unlimited data usage, daily sync frequency, 100 requests/min rate limit per Linked Account, 3-day log retention, volume discounts available |
| Professional | Contract-based | Custom fields, field-level scopes, customizable sync frequencies, 60-day sandbox access, SAML SSO, selective sync options, 30-day log retention, go-live support packages, 400 requests/min rate limit per Linked Account |
| Enterprise | Contract-based | Dedicated account manager with shared Slack channel, 90+ day log retention, audit trail, unlimited sandbox access, support and uptime SLAs, single-tenant and self-hosted options, 600 requests/min rate limit per Linked Account |
Pros & cons
Pros
- + Single API eliminates building and maintaining integrations with 260+ providers individually
- + Normalized Common Models reduce development complexity across different platforms
- + Handles ongoing provider API changes, OAuth refreshes, and credential management
- + Passthrough and Remote Data prevent normalization from becoming a ceiling
- + SOC 2 Type II, ISO 27001, HIPAA, and GDPR compliance built-in
- + DLP (Data Loss Prevention) with response scanning available
- + Trusted by major companies: OpenAI, Runway, Dropbox, Perplexity, Zoom, Bill
- + Drop-in React component simplifies end-user OAuth flows
- + Configurable sync frequencies from automatic to manual
Cons
- − Professional and Enterprise pricing requires custom quote; not transparent upfront
- − Embedded UI (Merge Link) may not fit all product designs without customization
- − Rate limits vary by tier; Launch plan limited to 100 requests/min
Who is Merge best for?
- • SaaS products offering customer-facing CRM, HRIS, ATS, or Accounting integrations
- • Applications serving mid-market and enterprise customers requiring multi-provider support
- • Teams wanting to launch integrations in weeks instead of quarters
- • Compliance-heavy industries (financial services, HR tech, private equity) requiring SOC 2 and HIPAA
- • AI applications needing structured data access across multiple third-party systems
