GTM Hub
What is TrueClicks?
TrueClicks is award-winning PPC management software for Google and Microsoft Advertising that combines continuous auditing, real-time monitoring, budget pacing, KPI tracking, and staged bulk fixes in one platform. It scores accounts against 100+ best-practice checks and is free forever for advertisers managing up to $50,000 in monthly ad spend.
Key features
PPC Auditing & TrueClicks Score
Weekly audits across 100+ checks covering tracking, structure, assets, keywords, and settings; Prioritization Framework ranks findings by impact and effort.
Real-Time Monitoring
Auto-updating dashboard for performance, red flags, and deviations across all linked accounts with email digests and urgent alerts.
One-Click Bulk Optimization
Prepared fixes for common issues—negatives, settings, waste reduction—applied in bulk rather than campaign by campaign.
Budget Pacing
User-friendly pacing views so teams see whether spend is on track against monthly targets across the account book.
KPI Tracking
Daily performance vs. targets for ROAS, CPA, and other KPIs with company-wide score comparisons.
Integrations & Data Export
Connectors for Google Sheets, Looker Studio, Power BI, Tableau, Microsoft Teams, and Slack.
TrueClicks pricing
All features are included on every plan; price is 0.25% of monthly ad spend in USD (tier table on the pricing page). Free forever up to $50K/mo spend. Paid plans include 30-day unlimited-spend trial; annual billing gives two months free (~16.7% off); 10% off six-month billing. Enterprise and $10M+ spend require custom quotes.
| Plan | Price | What's included |
|---|---|---|
| Free | $0/month | Up to $50,000 monthly ad spend, all features, self-serve onboarding, chat and email support (two business days), users must share same email domain |
| $100K spend tier | $249/month ($208/mo billed annually) | All features, unlimited users from any domain, one onboarding session, 30-day trial, faster support |
| $500K spend tier | $549/month ($458/mo billed annually) | Full audit, monitoring, optimization, and integrations at mid-scale agency spend |
| $1M spend tier | $899/month ($749/mo billed annually) | Same full platform for seven-figure monthly managed spend |
| $10M+ / Enterprise | Custom | Custom quote, priority support, optional paid pilot ($2,000 for ~90 days above ~$1.25M/mo tier) |
Pros & cons
Pros
- + Genuinely usable free tier up to $50K/mo makes it accessible for freelancers and small teams.
- + Transparent spend-based pricing with no feature gating between tiers.
- + Objective, agenda-free audits help agencies prioritize which accounts need work.
- + Bulk fix workflow saves time versus manually implementing every recommendation.
- + Strong fit for Google and Microsoft-only advertisers who want monitoring plus QA.
- + Data connector supports custom reporting in BI tools agencies already use.
Cons
- − Does not run fully autonomous optimization; humans approve and apply fixes.
- − No native Meta or TikTok coverage—search-focused on Google and Microsoft.
- − Same-domain restriction on the free plan limits mixed-domain agency trials.
- − At very high spend, monthly fees climb into thousands without execution automation.
- − Score improvements still require team capacity to implement prioritized fixes.
Who is TrueClicks best for?
- • Agencies with large Google and Microsoft account portfolios needing continuous QA.
- • In-house PPC teams that want alerting and audits without a percentage-of-spend optimizer tax.
- • Organizations under $50K monthly spend that want enterprise-grade monitoring for free.
- • Teams that prefer staged fixes and monitoring over black-box autonomous bidding.
- • RevOps and PPC leads building Looker Studio or Sheets dashboards from audit data.
Frequently asked questions
Is TrueClicks really free?
Yes—for up to $50,000 in monthly ad spend across connected accounts, with all product features included.
How is price calculated?
Paid tiers follow a published table equivalent to 0.25% of monthly ad spend; you select the bracket matching your spend.
Does TrueClicks change campaigns automatically?
It prepares optimizations and bulk fixes, but implementation is intentional—users apply changes rather than unattended automation.
