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What is Birch (formerly Revealbot)?
Birch (formerly Revealbot) is an AI-assisted ad automation platform for performance teams, official partner on Meta, Google, Snapchat, and TikTok. It centers on rule-based automation, creative insights (Explorer), bulk launching (Launcher and Stage), post boosting, cross-platform reporting, and natural-language rule building—with optional MCP access for external AI assistants.
Birch (formerly Revealbot) news
Revealbot rebrands to Birch
The company retired the Revealbot name and consolidated the product at bir.ch with expanded AI features and MCP access while retaining the core rule engine.
Source: Birch official site ↗
Key features
Automated Rules & Strategies
20+ actions, nested AND/OR conditions, metric-to-metric comparisons, ranking conditions, runs as often as every 15 minutes; pre-built Strategies bundles.
Explorer
Creative intelligence surfacing top ads, fatigued creative, downtrends, and best video performers across connected accounts.
Launcher & Stage
Bulk ad launches from Google Drive or Sheets, validation before upload, scheduled creative tests, and Stage bulk creation on Pro+.
Post Boosting
Rules that promote organic Facebook and Instagram posts matching engagement, impression, or keyword thresholds.
Custom Metrics & Integrations
Calculated metrics, Google Sheets triggers, AppsFlyer, Hyros, Adjust, and other attribution sources for rule conditions.
Birch AI & MCP
Natural-language rule generation and MCP server access so teams can query and manage accounts from compatible AI tools.
Birch (formerly Revealbot) pricing
Price depends on total monthly ad spend across all connected accounts (Meta, Google, Snapchat, TikTok), not per platform. Essential omits automated rules; Pro includes rules, Explorer, Launcher, and Stage (limited). Annual billing is 12 months for the price of 11 (~1 month free). Exceeding spend tier triggers percentage overage fees billed via Stripe. 14-day free trial with full Pro-level access.
| Plan | Price | What's included |
|---|---|---|
| Essential | From $49/mo ($45/mo annual) at up to $10K monthly spend | Workspaces, overview, post boosting, reports, activity page, Slack integration, email support—no automated rules |
| Pro | From $99/mo ($91/mo annual) at up to $10K monthly spend | All Essential features plus rules, Strategies, Explorer, Launcher, Stage (free tier limit), custom metrics, lookalike builder, live chat |
| Pro (scale examples) | Up to $499/mo at $75K spend; $1,799/mo at $500K spend (monthly billing) | Same Pro feature set with higher spend ceiling; overage % applies if spend exceeds selected tier |
| Enterprise | Custom | Custom Stage limits, onboarding and tech setup help, premium support, no published spend cap |
Pros & cons
Pros
- + Rule engine depth (nested logic, custom metrics, 15-minute cadence) remains a category benchmark after the Revealbot rebrand.
- + Strong paid social coverage including TikTok and Snapchat automation beyond Meta alone.
- + Explorer creative fatigue views help paid social teams rotate ads before performance cliffs.
- + Post boosting automates a workflow many teams still run manually in native ads managers.
- + Official partner status on major platforms and 15,000+ customers cited by Birch.
- + Annual discount and trial make Pro rules testable before commit.
Cons
- − Essential plan lacks rules—core automation requires Pro minimum.
- − Spend-tier pricing and overages can surprise agencies whose client budgets fluctuate month to month.
- − Complex rules take onboarding time; debugging via automation logs is necessary for advanced setups.
- − Less oriented to search-first advertisers than PPC-audit-first tools.
- − Enterprise and highest spend bands need sales contact for predictable all-in pricing.
Who is Birch (formerly Revealbot) best for?
- • Paid social and performance agencies scaling Meta, TikTok, and Google with rule-based automation.
- • In-house growth teams running frequent creative tests and bulk launches.
- • Teams already on Revealbot continuing under the Birch brand without migration.
- • Advertisers integrating mobile attribution (AppsFlyer, Hyros) into pause/scale rules.
- • Operators who want MCP/AI-assisted rule authoring without abandoning human approval.
Frequently asked questions
Is Birch the same as Revealbot?
Yes—Revealbot rebranded to Birch; revealbot.com redirects to bir.ch with the same automation product lineage.
Do I need Pro for automated rules?
Yes. Automated rules, Strategies, Explorer, and Launcher require Pro or Enterprise; Essential covers reporting and post boosting only.
What happens if my spend exceeds my tier?
Birch charges a published percentage overage on spend above your tier and notifies you by email; features stay enabled.
