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What is Second Nature?
Second Nature is an AI roleplay training platform designed to help sales, service, and customer-facing teams practice conversations with video avatars. Teams practice realistic scenarios, receive instant AI-powered feedback on performance and tone, and access manager dashboards for coaching insights. The platform supports 30+ languages and multi-persona meetings, with demonstrated 34% reductions in onboarding time.
Second Nature news
Multi-Persona Roleplay and Virtual Backgrounds Launched
Second Nature released multi-persona roleplay with 30+ language support and virtual background blur/replacement features. Reps can now practice with multiple AI stakeholders (champion, CFO, IT lead) in a single session.
Source: Second Nature Blog ↗Named G2 Leader Fall 2026 Across All Company Sizes
Second Nature earned G2 Leader recognition in AI Sales Roleplay for Enterprise, Mid-Market, and Small Business segments, plus Best Relationship award. Supports 200+ enterprise customers with 7M+ completed roleplay sessions and 250,000+ people trained.
Source: Second Nature Blog ↗Multi-Course Role-Play Creation with AI
Launched ability to build entire training sequences (deal cycles, product suites) in one chat session with the AI Assistant. Courses generate complete with personas, scenarios, and evaluation criteria.
Source: Second Nature Blog ↗Series B Funding: $22 Million
Second Nature raised $22M in Series B funding led by Sienna VC and supported by BrightPixel, StageOne Ventures, Cardumen, Signals VC, and Zoom. Brings total funding to $38M.
Source: Wikipedia ↗
Key features
Video Avatars
Moving avatars with realistic human behavior (head tilting, blinking, lip syncing) for immersive practice. Multiple avatar options including discovery call, objection handling, and cold call scenarios.
Multi-Persona Roleplay
Practice conversations with multiple AI stakeholders simultaneously (champion, CFO, IT lead, etc.) in 30+ languages, reflecting late-stage deal dynamics.
AI-Powered Feedback
Automatic scoring and detailed assessment on conversational skills, tone, clarity, confidence, and knowledge accuracy after each session.
AI Scenario Assistant
Generate roleplay scenarios by describing training needs. Upload files, reference URLs, or create multi-course training sequences automatically.
Manager Dashboards
View team performance, completion rates, cohort comparisons, and drill into individual recordings for targeted coaching.
LMS Integration
SCORM, LTI, and SAML SSO support for platforms like Workday, Adobe Learning Manager, and Cornerstone.
Multi-Language Support
Practice in 30+ languages; each persona in a multi-persona session speaks the selected language.
Virtual Backgrounds
Blur or replace background during roleplay for flexible practice environments.
Second Nature pricing
Pricing is not publicly listed. Second Nature requires a demo and quote for all customers. Third-party data and user reports estimate approximately $30-40 per user per month on annual contracts, with a typical deal in the $19,000-$26,700 annual range for mid-market teams.
Pros & cons
Pros
- + Detailed post-session feedback with playback and speaker analysis (tone, pacing, talk time %)
- + Realistic video avatars provide immersive practice environment compared to static images or voice-only
- + Standardizes training across teams; all reps receive consistent scenarios and evaluation
- + Proven effectiveness: 34% reduction in onboarding time, 46% more deals closed (reported customer metrics)
- + Supports 30+ languages for global teams
- + Easy scenario creation with AI assistant; courses can be built in minutes
- + Strong social proof: 4.6-4.7/5 on G2 (298-416 verified reviews), named G2 Leader Fall 2026 across all company sizes
- + Enterprise-grade compliance: SOC 2 Type 2, ISO 27001, GDPR, HIPAA certified
- + Independent academic validation: peer-reviewed study on 2,000 reps at United Rentals showed measurable sales revenue uplift
Cons
- − No public pricing; requires sales demo to see pricing, creating friction in buying cycle
- − No self-serve signup or free trial terms (free sample roleplays available)
- − Avatar quality still developing; reviews note moving avatars not yet perfect
- − Response delay in conversations can affect realism
- − AI voices described by reviewers as not highest quality
- − Complex roleplay scenarios may require customer success team assistance
- − Corroborated user feedback: some find the AI interaction feels 'robotic' despite improvements
- − Limitations in scenario design: struggles with non-linear, creative objection handling
- − Scoring is limited to the roleplay conversation; no post-call workflow or CRM evaluation
Who is Second Nature best for?
- • Enterprise sales teams with 50+ reps and $20,000+ annual training budget
- • Organizations prioritizing structured, script-based training (onboarding, compliance, standardized messaging)
- • Customer service and contact center teams
- • Global teams needing multi-language training
- • Companies with dedicated enablement/L&D teams to manage scenarios and coaching
Frequently asked questions
Does Second Nature have a free trial?
Free sample roleplays can be tried without payment or signup, but full trial terms are not published. A demo with the sales team is required for pricing and trial access.
How long does onboarding take?
Second Nature reports a 34% reduction in ramp time for new hires. GoHealth reduced onboarding from 9 weeks to 5 weeks (33% reduction).
What languages are supported?
Second Nature supports 30+ languages across all roleplay types, including multi-persona scenarios.
Can I integrate Second Nature with my existing LMS?
Yes. Second Nature supports SCORM, LTI with score passback, and SAML SSO integration with platforms like Workday, Adobe Learning Manager, and Cornerstone.
Who are typical Second Nature customers?
Enterprise and mid-market organizations including Adobe, Oracle, SAP, GoHealth, United Rentals, T-Mobile, and 200+ other companies across sales, customer service, and compliance training.
