GTM Hub
What is Exec?
Exec is an AI roleplay platform where sales teams practice real conversations with voice-based AI buyers who adapt in real time. Reps rehearse discovery calls, objection handling, and pricing negotiations against custom scenarios graded on rubrics the buyer defines. The platform pairs practice with call scoring, courses, and AI coaching to close the loop between roleplay performance and real customer conversations.
Exec news
Exec closes first seven-figure deal
Exec announced its first $1M/year enterprise deal with a 3-year contract. The company used its own roleplay platform to practice high-stakes sales conversations internally.
Source: LinkedIn (Nick deWilde) ↗CEO transition: Nick deWilde becomes CEO
Co-founder Nick deWilde transitioned from Chief Coaching Officer to CEO. Sean Linehan moved to Chairman.
Source: LinkedIn (Sean Linehan) ↗Comprehensive independent review: 4.5/5
AI Tools Bakery published detailed review praising Exec's roleplay engine as best-in-class, with high marks for feedback specificity and analytics. Noted Courses and Knowledge Hub remain in beta.
Source: AI Tools Bakery ↗AI-generated Courses now live
Exec shipped ability to generate full courses from existing company material (decks, docs, recordings, Knowledge Hub articles). Includes auto-generated quizzes and voice roleplay practice.
Source: Exec News ↗Group and multi-persona roleplays launched
Added support for up to four reps in one session and up to four AI characters with persona interaction dynamics. Enables buying-committee and internal-meeting practice.
Source: Exec News ↗Free tier and self-serve pricing launched
Exec rolled out free plan, self-serve Starter and Professional plans, and 14-day free trials. Previously all plans required sales conversation.
Source: Exec News ↗Call scoring from Gong, Teams, Zoom now live
Exec integrated call scoring to auto-score recorded calls against custom rubrics. Managers and reps can use AI Coach to compare roleplay vs. real performance.
Source: Exec News ↗Video avatars shipped
AI roleplay characters now appear as life-like video with lip-synced speech and natural motion, matching video-call realism.
Source: Exec News ↗
Key features
Voice-based AI roleplays
Real-time conversations with AI characters who interrupt, push back, and adapt. Supports cold calls, discovery, objections, demos, renewals, and manager conversations.
Custom scenario creation
Build scenarios from company material, call recordings, and Knowledge Hub articles. Scenario Agent generates full scenarios from chat descriptions.
Custom evaluation rubrics
Score sessions against Good, Fair, Poor criteria you define. Map evaluation to company skills (discovery, objection handling, next-step control).
Call scoring from call recorders
Auto-score recorded calls from Gong, Zoom, Teams, Fireflies, Fathom, Clari Copilot, Sybill. Use same rubrics as roleplay practice.
AI Coach
Talk through roleplay feedback by voice or chat. Re-practice specific moments immediately. Available on Professional and Enterprise plans.
Multi-persona roleplays
Practice with up to four AI characters in one scenario. Model buying committees, internal meetings, and multi-stakeholder conversations.
Screen sharing and presentation mode
Demo and walkthrough practice. Share live applications or upload decks while AI character asks targeted questions.
Video avatars
AI characters appear as life-like video with lip-synced speech and natural motion. Matches video call realism.
Courses and Programs
AI-generated or custom learning paths with embedded roleplays, quizzes, and certification. Supports LTI 1.3 for LMS integration.
Knowledge Hub
Ingest company material (Notion, Google Drive, Guru, PDFs, decks). Used as context for scenario generation and training.
Multi-language support
Practice in 9 languages with localized character voices and coach feedback.
Skills analytics and proficiency tracking
Track skill improvement over time, compare roleplay vs. real-call performance, identify team gaps, leaderboards and progress views.
Exec pricing
Exec offers a free plan and three paid tiers. Starter at $20/seat/month billed annually ($1,200/year for 5-seat minimum). Professional at $39/seat/month billed annually ($7,020/year for 15-seat minimum) includes AI Coach, certifications, and analytics. Enterprise pricing is custom. All paid plans include 14-day free trial.
| Plan | Price | What's included |
|---|---|---|
| Free | $0 | 1 admin + 3 basic seats. 5 roleplay sessions/year. 2 custom scenarios. Up to 2 courses. 500 one-time platform credits. No AI Coach or certifications. |
| Starter | $20/seat/month (billed annually) | 5 full seats (minimum), up to 50 basic seats. Unlimited roleplay sessions. Up to 50 custom scenarios. Up to 10 courses. Up to 5 active programs. 500 platform credits/seat/month. No AI Coach or certifications. |
| Professional | $39/seat/month (billed annually) | 15 full seats (minimum), up to 200 basic seats. Unlimited sessions and programs. Up to 50 courses. AI Coach. Certifications with pass criteria. Roleplay and skill analytics. Screen sharing in roleplays. 750 platform credits/seat/month. |
| Enterprise | Custom | Unlimited seats and courses. SSO and SCIM directory sync. Custom skills ontology. REST API. Feature Access (RBAC). Custom integrations. Dedicated support. 1,000 platform credits/seat/month. |
Pros & cons
Pros
- + AI roleplay conversations feel like talking to real prospects (best-in-class realism per reviews)
- + Connects practice and real performance—use same rubrics for roleplay and scored calls
- + Flexible custom scorecards tied to company sales methodology
- + Measures skill improvement (lift) rather than just completion rates
- + Multi-persona and group roleplays for complex, multi-stakeholder conversations
- + Video avatars add visual realism for video-call practice
- + Free plan available with no credit card required
- + 14-day free trial on paid plans
- + AI Coach for personalized feedback and targeted re-practice
- + Multiple call recorder integrations (Gong, Zoom, Teams, etc.)
- + SOC 2 Type II certified with SSO and SCIM for enterprise
- + Self-serve checkout for Starter and Professional plans
- + Transferable seats allow reassignment for turnover or fixed-term programs
Cons
- − Free plan limited to 5 roleplay sessions/year—only suitable for evaluation
- − Minimum seat requirements: 5 seats for Starter, 15 for Professional—poor fit for small teams
- − Courses and Knowledge Hub still in beta as of mid-2026
- − No native CRM or Slack integration yet (API access available, Slack planned for early 2027)
- − Requires clear rubric definition—scoring quality depends on buyer's ability to define observable behaviors
- − Initial learning curve for interface and scenario building
- − Call scoring lacks numeric field type for charting quantitative metrics
- − Price step from Starter ($1,200/year) to Professional ($7,020/year) is significant
- − Usage-based platform credits for AI course generation and call scoring
- − Limited public review footprint (42 G2 reviews, modest coverage vs. larger competitors)
Who is Exec best for?
- • Sales teams running recurring conversations (discovery, objection handling, pricing, renewals)
- • Organizations needing to prove training ROI to leadership
- • Companies with clear sales methodologies (MEDDPICC, SPIN, Challenger) they want to scale
- • New rep onboarding and certification before lead assignment
- • Product launches and SKO (Sales Kick-Off) prep
- • Teams using call recording tools and wanting integrated feedback
- • Customer success and support teams practicing escalations and retention conversations
- • Organizations able to commit to 5+ full seats and clear manager involvement
Frequently asked questions
How realistic are the AI conversations?
Exec customers report it is the most realistic AI roleplay—characters interrupt, push back, go off-script, and respond dynamically. Head-to-head evaluations show Exec winning on realism vs. competitors.
Can we use our own sales methodology in scenarios?
Yes. Scenarios are built around your ICP, product, competitors, and sales framework. Evaluation rubrics map to your company's skills and behavioral standards.
How does call scoring work?
Connect call recorders (Gong, Zoom, Teams, etc.). Calls auto-categorize and are scored against custom rubrics. Managers and reps can ask the AI Coach about gaps between practice and live performance.
Do reps have unlimited practice?
Free plan: 5 sessions/year. Starter: 10 sessions/user/month. Professional and Enterprise: unlimited sessions.
How quickly can we get live?
Most teams are live with custom scenarios within 1-2 weeks. Scenario Agent can generate a full scenario from a chat description in minutes.
What is included in pricing—is it per-rep?
Pricing is per plan bundle, not per-user. Starter includes 5 full seats (can run roleplays) and up to 50 basic seats (can view courses and book coaching but not roleplay). Seats are transferable.
Does it integrate with our LMS?
Yes, via LTI 1.3. Roleplays and courses live inside your existing LMS, and completion syncs back automatically.
Is there a minimum team size?
Yes. Free plan requires no commitment. Starter requires 5 full seats ($1,200/year). Professional requires 15 full seats ($7,020/year). Enterprise scales beyond that.
