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What is Scrunch AI?
Scrunch AI (scrunch.com) is a generative engine optimization platform that monitors how AI assistants mention and cite brands, analyzes AI agent traffic from server/CDN logs, and—on Enterprise—delivers an Agent Experience Platform (AXP) to serve AI-optimized page experiences. Sitecore acquired Scrunch in 2025; the product targets brands and agencies pursuing AI search visibility.
Key features
AI Visibility Monitoring
Tracks prompts, responses, citations, sentiment, funnel stages, and competitor benchmarks across major LLMs.
Agent / Bot Traffic
Ingests CDN or server logs (Cloudflare, Vercel, Akamai, etc.) to separate AI crawlers by training, indexing, and retrieval behavior.
Site Audits & Recommendations
GEO-oriented audits with insights on crawl paths, content gaps, and prioritized fixes with limited monthly optimizations on Core.
AXP (Agent Experience Platform)
Enterprise feature that serves token-efficient, semantically rich content to AI user agents without changing the human UX.
Query Fan-out & Trends
Maps how AI queries expand plus limited or full topic trend tracking depending on plan.
Content Generation
Basic content generation on Core; advanced generation and product observability on Enterprise.
Agency Workflows
Agency Core adds multiple brand and pitch workspaces, shareable client dashboards, and consolidated client reporting.
Integrations & API
Google SSO on Core; Enterprise adds Query API, advanced API, Looker Studio, MCP, and SAML/OIDC SSO.
Scrunch AI pricing
Brand Core is $250/month with a 7-day free trial (no credit card on pricing page). Agency Core is $500/month per Scrunch FAQ. Enterprise is custom. Core includes only four LLMs; Claude, Gemini, Google AI Mode, Meta AI, and Grok require Enterprise.
| Plan | Price | What's included |
|---|---|---|
| Core (Brands) | $250/month | 125 unique prompts, 5,000 responses/month, 5 site audits/month, 1 brand workspace, 5 users, ChatGPT/Perplexity/Google AIO/Copilot, 1 country & language, 5 competitors, 1 page optimization/month |
| Enterprise (Brands) | Custom | 9 LLMs, AXP, custom prompts/responses/workspaces, full site audits, API & Looker Studio, product observability, SAML/OIDC, dedicated account team |
| Agency Core | $500/month | 250 prompts, 10,000 responses/month, 3 brand + 3 pitch workspaces, unlimited users, same 4-engine Core monitoring limits |
| Agency Enterprise | Custom | Expanded engine coverage, AXP, API, custom client capacity, dedicated support for large agency networks |
Pros & cons
Pros
- + Unique AXP angle for enterprises that want to serve AI-specific page experiences.
- + Agent traffic from real logs complements synthetic prompt tracking.
- + Clear self-serve Core price and trial for benchmarking AI visibility.
- + Agency packaging with pitch workspaces supports new-business GEO audits.
- + Google SSO included even on Core for fast team onboarding.
- + Strong enterprise lineage after Sitecore acquisition and stated 500+ brand/agency customers.
Cons
- − Core tracks only four engines—missing Claude, Gemini, and AI Mode without Enterprise upgrade.
- − $250/month entry is high versus sub-$100 AI visibility tools for basic mention tracking.
- − Response refresh cadence (e.g., every 72 hours after initial period) can lag daily competitors.
- − AXP, API, and advanced integrations are quote-gated.
- − Pricing structure changed in 2026 (Core vs. retired Starter/Growth); confirm contract details in writing.
- − Five-user license on Core may force Enterprise for larger in-house teams if seats are enforced.
Who is Scrunch AI best for?
- • Mid-market and enterprise brands with CDN access who want bot plus prompt analytics together.
- • Agencies selling GEO audits and ongoing monitoring with client workspaces.
- • Sitecore customers evaluating native AI search visibility adjacent to DXP investments.
- • Teams willing to pay for AXP-style AI content delivery on Enterprise.
- • Organizations that only need four engines today but plan Enterprise expansion later.
Frequently asked questions
What does Core cost?
Scrunch's FAQ lists the brand Core plan at $250 per month with 125 unique prompts, five site audits per month, one brand workspace, and five user licenses.
How much is Agency Core?
Scrunch FAQ states Agency Core is $500 per month for agencies managing multiple client workspaces.
Is there a free trial?
Scrunch advertises a 7-day free trial of Core on its pricing page; confirm trial limits and card requirements before signup.
