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What is Profound?
Profound is an AI marketing platform focused on answer-engine optimization (AEO) and agentic marketing workflows. It combines Answer Engine Insights, Prompt Volumes (real user prompt demand), Agent Analytics for AI-sourced traffic, and an AI Marketer that researches, drafts, and stages content using brand context across ChatGPT, Perplexity, Gemini, Google AI experiences, and other engines on Enterprise plans.
Key features
AI Marketer
Conversational teammate that identifies opportunities, drafts pages and assets, and requests approval before publishing, grounded in brand context.
Answer Engine Insights
Runs structured prompts to measure visibility, sentiment, citations, and competitive presence in AI-generated answers.
Prompt Volumes
Surfaces demand from large-scale real-user AI conversations to prioritize topics and close content gaps.
Agent Analytics
Tracks AI crawler activity and attributes traffic from AI referrals across connected domains and CDN/log integrations.
Context Manager
Maintains living company, audience, competitor, and strategy context so agents stay aligned when positioning shifts.
Agents & Profound Sheets
Reusable agent workflows and spreadsheet-style batch runs for recurring research, rewrites, and reporting tasks.
Integrations
Connects to analytics, CMS, and edge/CDN providers including Google Analytics, WordPress, Cloudflare, Vercel, and Akamai.
Enterprise Security
SSO/SAML and SOC 2 compliance on Enterprise; unlimited seats advertised on public pricing.
Profound pricing
Brand buyers see a free 7-day Trial then custom Enterprise pricing for ongoing tracking. Self-serve Agency Growth is $99/month plus $399/month per client workspace and optional pitch workspace packs; Agent usage is credit-metered beyond included allotments.
| Plan | Price | What's included |
|---|---|---|
| Trial | Free (7 days) | 50 unique prompts run daily for 7 days on ChatGPT, Gemini, and Google AI Overviews; limited AI Marketer credits; 5 Prompt Volumes searches; unlimited seats; no exports/API/SSO |
| Enterprise | Custom | Daily prompt tracking with customizable prompt sets; up to 10 answer engines; custom Agent credit packages; CSV/JSON exports, API, ChatGPT Shopping; dedicated support and SSO/SAML |
| Agency Growth | $99/month + add-ons | 10 pitch workspaces/month (25 prompts each, 7-day visibility reports); 5 agency seats; 400 Agent credits/month per client workspace; client workspaces $399/month each with 100 custom prompts |
| Agency Enterprise | Custom | Tailored pitch and client workspaces, expanded engine coverage, API/SSO, dedicated agency partner and Slack support |
Pros & cons
Pros
- + One of the few platforms blending AI visibility analytics with agentic content execution and CMS staging.
- + Prompt Volumes ties tracking to real conversational demand rather than keyword guesswork.
- + Unlimited seats on public plans reduce per-seat tax for large marketing orgs.
- + Strong enterprise posture with SOC 2 and SSO on quoted Enterprise packages.
- + Agency mode supports pitch workspaces and consolidated billing for client portfolios.
- + Agent Analytics helps connect AI crawl and referral signals to on-site measurement.
Cons
- − No published self-serve price for brands after the short Trial; Enterprise quotes can be expensive.
- − Trial prompt sets are recommended, not fully customizable, limiting proof-of-value depth.
- − Credit-based Agent pricing makes total cost less predictable than flat SaaS tiers.
- − Full engine coverage and API access are gated to Enterprise and agency upsells.
- − Heavy platform may be more than solo marketers need versus lighter GEO trackers.
- − Agency per-client workspace fees stack quickly ($399/month each on Growth).
Who is Profound best for?
- • Enterprise marketing teams operationalizing AEO with dedicated specialists and security requirements.
- • Brands wanting AI Marketer workflows to research, rewrite, and stage GEO content at scale.
- • Agencies building AEO practices with pitch audits and ongoing client workspaces.
- • Organizations already investing in answer-engine content who need agents plus measurement.
- • Teams that can justify custom Enterprise contracts for multi-engine daily tracking.
Frequently asked questions
How does Profound measure AI visibility?
It runs structured prompts across AI platforms and analyzes mentions, citations, sentiment, and competitive presence; Trial runs 50 prompts daily for 7 days on three engines.
What are credits?
Credits meter AI Marketer, Agent, Workflow, Sheet, and Prompt Research Report usage; simpler runs consume fewer credits than multi-step agents.
Does the API consume credits?
No. Pulling data via the Profound API does not consume credits; credits charge where AI work executes.
