GTM Hub
What is Frase?
Frase is an SEO and GEO (generative engine optimization) content platform that combines SERP research, AI-drafted articles, content audits, and AI visibility tracking across ChatGPT, Perplexity, Gemini, Google AI, and more. It targets solo creators through agencies with an AI agent that can research, write, optimize, and publish to major CMSs or FraseCMS.
Key features
AI Content Agent
Researches topics, drafts outlines and full articles, and can publish on approval or autopilot for low-risk updates.
SEO + GEO Scoring
Traditional SEO scores plus AI-readiness and visibility metrics for generative search surfaces.
AI Visibility Tracking
Monitors brand mentions, share of voice, sentiment, and citation sources across major AI answer engines (tier-dependent).
Content Guard
Watches ranked pages for decay and drafts refresh recommendations when rankings or clicks slip.
SERP Research & Audits
Competitor-informed briefs with monthly article and audit page allowances per plan.
CMS Publishing
Native publishing to WordPress, Webflow, Sanity, Wix, or hosting on FraseCMS with schema and llms.txt support.
Topic Clusters & Calendar
Maps clusters, gaps, internal links, and editorial calendar on Professional+ tiers.
API & MCP Access
API and Model Context Protocol access on published plans for workflow integration.
Frase pricing
7-day free trial, no card. Monthly billing: Starter $49/mo; Professional $129/mo; Scale $299/mo. Annual billing saves ~20%: Starter $39/mo ($468/yr), Professional $103/mo ($1,236/yr), Scale $239/mo ($2,868/yr). Extra seats $29/mo. Optional FraseCMS hosting add-on: Basic $19/mo, Pro $99/mo. Enterprise is sales-led (SSO, white-label portal, custom SLA).
| Plan | Price | What's included |
|---|---|---|
| Starter | $49/month ($39/month billed yearly) | 1 seat, 1 site; 10 AI articles and 50 audit pages/month; AI visibility on 2 platforms; Content Guard for 10 pages; WordPress/Webflow/Sanity/Wix publish |
| Professional | $129/month ($103/month billed yearly) | 3 seats, 5 sites; 40 articles and 250 audit pages/month; content calendar and auto internal linking; Content Guard for 75 pages; AI crawler monitoring; optional pay-as-you-go overages |
| Scale | $299/month ($239/month billed yearly) | 5 seats, up to 10 domains; 100 articles and 1,000 audit pages/month; Content Guard for 300 pages; client export reports; broader AI visibility (Claude/Gemini on higher tiers) |
| Enterprise | Custom | SSO/SAML, white-label client portal, dedicated manager, custom SLA, SOC 2 attestation, volume pricing |
| FraseCMS Basic (add-on) | $19/month | 250K page views/month; publish at yoursite.com/blog; no Frase badge |
Pros & cons
Pros
- + Unifies SEO content workflow with GEO/AI visibility in one product
- + Competitive annual pricing vs. separate rank + AI monitoring tools
- + Strong G2/Capterra ratings (~4.8/5)
- + Publish directly to major CMSs—less copy/paste
- + Content Guard automates refresh detection for decaying pages
- + MCP/API access suits power users in Cursor and custom stacks
- + 7-day trial lowers risk for teams evaluating AI drafting
Cons
- − Article and audit caps force upgrades for prolific teams
- − AI visibility platform count varies by tier—read fine print
- − Autopilot publishing requires trust in AI governance settings
- − Scale tier still limited to 10 domains for large agencies
- − FraseCMS bandwidth caps may need Pro add-on at traffic scale
- − Output quality still needs human editing for brand voice
- − Feature breadth can overwhelm solo users vs. simpler AI writers
Who is Frase best for?
- • In-house SEO and content teams publishing weekly long-form
- • Agencies managing multiple client sites on Scale
- • Brands tracking AI search citations alongside Google rankings
- • Teams wanting research-to-publish in one toolchain
- • Consultants pitching GEO services with visibility reporting
Frequently asked questions
Does Frase offer a free trial?
Yes—Frase advertises a 7-day free trial without a credit card on Starter, Professional, and Scale.
What is Content Guard?
It monitors Search Console performance and drafts updates when monitored pages lose rankings or traffic.
Can Frase publish to my CMS?
Yes—integrations include WordPress, Webflow, Sanity, and Wix, or you can host on FraseCMS.
