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What is Qwilr?
Cloud-based, web-native proposal and quoting platform that turns static sales proposals into interactive web pages shared via live links. Consolidates interactive quoting with e-signatures, payment collection via Stripe, and buyer engagement analytics.
Qwilr news
Qwilr restructures pricing: Three plans (Starter/Growth/Scale) replace previous two-tier model
New hybrid pricing: per-seat baseline with usage-based costs for document automation. Growth/Scale now annual-only. API moved from enterprise-only add-on ($3,000/year) to all-plan pricing with pay-as-you-go per-document rates. All plans include free document creation credits.
Source: Qwilr Blog ↗
Key features
Interactive Web-Based Proposals
Creates live, editable proposal links instead of static PDFs; changes update automatically for all recipients without version control issues.
Interactive Quoting
Dynamic pricing tables, tiered plans, and configure-price-quote (CPQ) functionality; buyers can adjust quotes interactively.
E-Signatures
Legally binding digital signatures from one or multiple clients built directly into proposals.
QwilrPay
Collect partial, full, or recurring payments directly through proposals via Stripe integration.
Buyer Engagement Analytics
Real-time tracking of views, time spent per section, clicks, and identity verification; alerts via email/Slack when proposals are viewed, accepted, or stall.
CRM Integrations
Native integrations with HubSpot, Salesforce, Microsoft Dynamics, Zoho, and Pipedrive; auto-populates deal and contact data.
Smart Proposal Engine
AI-driven automation (Scale plan only); creates tailored proposals from guided workflows and Configuration Panels without manual editing.
AI Prefill
Automatically extracts relevant information from call transcripts, meeting notes, or CRM variables to populate proposal fields.
ROI Calculators
Embedded interactive calculators to showcase value proposition to buyers.
Template Library
Pre-built templates for proposals, quotes, and collateral; reusable content blocks for consistency.
Brand Customization
Custom domain, branded emails, custom fonts and colors, logo upload, and centralized brand settings applied across all pages.
API & Automation
REST API for automated document creation and integration; available on all plans with usage-based pricing.
MCP Integration
Use Qwilr within AI tools like Claude or ChatGPT via Model Context Protocol.
Security Features
Password protection, link expiry, view limits, domain-restricted access, audit trail, SOC 2 Type 2 compliance, SSO support.
Qwilr pricing
| Plan | Price | What's included |
|---|---|---|
| Starter | $35 USD/user/month (annual) or $49/user/month (monthly) | 1 user included; essential features, e-sign, analytics, QwilrPay, HubSpot/Zoho/Pipedrive integrations, AI assistant (MCP), API access; 40 free documents/month; $2.50/doc overage; 0.09% QwilrPay fee; 14-day free trial (no credit card) |
| Growth | $55 USD/user/month (annual only) | Minimum 5 users required (minimum annual spend $3,300); everything on Starter plus: Dedicated Customer Success Manager, Microsoft Dynamics integration, automations, custom branding, identity verification, enhanced reporting, template-level settings; 200 free documents/month; $2.50/doc overage; 0% QwilrPay fee |
| Scale | $75 USD/user/month (annual only) | Minimum 10 users required (minimum annual spend $9,000); everything on Growth plus: Salesforce integration, conditional content, Smart Proposal Engine, AI Prefill, premium design services, team-level permissions, chat support, enhanced API support, annual document automation credit renewal; 600 free documents/month; $2.50/doc overage; 0.05% QwilrPay fee |
Pros & cons
Pros
- + 44% higher win rates than industry average (verified claim from company)
- + 40% faster sales cycles with built-in e-sign and payments
- + Live proposal links eliminate version control friction; edits update automatically
- + Comprehensive CRM integration ecosystem reduces manual data entry
- + Real-time buyer engagement alerts enable better follow-up prioritization
- + Drag-and-drop editor requires no technical skills
- + Smart Proposal Engine automates personalized proposal generation at scale
- + Template-based workflows ensure brand consistency and playbook enforcement
- + Document automation available on all plans (not locked to enterprise)
- + Accounting integrations with QuickBooks, FreshBooks, Xero
- + No usage limits on proposal pages; usage-based pricing only on document automation
Cons
- − Growth and Scale plans require annual billing only (Starter allows monthly)
- − Growth plan requires minimum 5-user commitment ($3,300/year minimum)
- − Scale plan requires minimum 10-user commitment ($9,000/year minimum)
- − Document automation costs scale with usage; not included in base pricing
- − Smart Proposal Engine limited to Scale plan only
- − Payment processing fees on top of Stripe's standard rates
Who is Qwilr best for?
- • B2B sales teams of all sizes (from freelancers to mid-market/enterprise)
- • SaaS companies with complex deal configurations
- • Professional services firms sending high-volume proposals
- • Sales leaders building scalable, standardized proposal workflows
- • Marketing teams creating consistent collateral
- • Sales operations teams implementing CPQ and proposal automation
- • Customer success teams personalizing renewal/expansion proposals
Frequently asked questions
What happens after the 14-day free trial?
Free trial of Starter plan includes full feature access with no credit card required. Before expiry, choose Starter or upgrade to Growth/Scale. After trial ends, pages remain live for 30 days but account access is locked.
How much do payments through QwilrPay cost?
Stripe's standard payment processing fees apply plus QwilrPay platform fee: 0.09% on Starter, 0% on Growth/Scale.
Can I edit proposals after sending?
Yes; edits to live proposals automatically update for all recipients without reissuing the link.
Which CRMs integrate natively?
HubSpot, Salesforce, Microsoft Dynamics 365, Zoho, and Pipedrive. Also Zapier for thousands of other apps.
Is the API included?
Yes, available on all plans, but document creation incurs per-document costs (pay-as-you-go or bundled credits).
What is the Smart Proposal Engine?
Scale-plan-only feature that automatically generates personalized proposals from a Configuration Panel (guided form) using rules, variables, conditional logic, and AI Prefill.
