GTM Hub
What is Better Proposals?
Better Proposals is an online proposal software that enables users to create, send, track, and close deals all in one place. It replaces Word, PDF attachments, Adobe Sign, and email processes with web-based interactive proposals, legally binding e-signatures, and integrated payments. Trusted by 10,000+ businesses, from freelancers to enterprises.
Key features
250+ Professional Templates
Pre-written and designed templates for proposals, quotes, contracts, and other documents with scope, timeline, pricing, and terms sections
Digital Signatures
Legally binding e-signatures compliant with US and EU electronic signature legislation; supports multiple signers with custom signing order
Content Library
Save and reuse sections like case studies, service descriptions, and pricing; updates apply across all documents automatically
Interactive Pricing Tables
Clients can select options and add-ons with totals, discounts, and VAT calculating automatically
Payment Integrations
Accept payments directly from proposals via Stripe, PayPal, or GoCardless; clients can sign and pay in one step
Real-Time Analytics
Track when clients open, read, forward, download, and sign proposals; see section-by-section engagement and time spent
CRM Integrations
Connect with HubSpot and Salesforce to pull contact details, auto-populate fields, and sync deal stages automatically
Merge Tags
Auto-fill client details (name, company, email) using placeholders; custom merge tags available on Premium and Enterprise
Custom Onboarding Flows
Post-signature onboarding with call bookings, forms, and redirects to collect additional project information
Team Management
User roles, permissions, manager approvals, content locking, and simultaneous editing (Premium/Enterprise); performance reporting
API, Zapier & MCP Server
Custom integrations and automation through API; MCP Server for AI agents to look up documents and create proposals
Nudge Follow-up Tool
Optional feature ($10/user/month) that organizes proposals by follow-up priority to prevent deals from slipping
24/7 Human Support
No AI chatbots or canned replies; live support team responds in average 2 minutes on chat and email
Better Proposals pricing
14-day free trial available with no credit card required. Optional Nudge feature adds $10/user/month. All plans include unlimited templates, 24-hour 2-minute human support, and legally binding e-signatures. Customers save up to 35% with annual billing.
| Plan | Price | What's included |
|---|---|---|
| Starter | $19/month (monthly) or $13/month (annual) | 1 user, up to 10 documents/month, unlimited templates, digital signatures, payment integrations, content library, analytics, unlimited brands |
| Premium | $29/user/month (monthly) or $21/user/month (annual) | Unlimited users, up to 50 documents/month, all Starter features plus CRM integrations, custom domain, document expiry dates, API/Zapier/MCP Server, custom onboarding flows, Document Checker, team features |
| Enterprise | $49/user/month (monthly) or $42/user/month (annual) | Unlimited users, unlimited documents/month, all Premium features plus content locking, simultaneous editing, inline commenting, manager approvals, advanced user permissions |
Pros & cons
Pros
- + All-in-one platform eliminates need for Word, PDF, Adobe Sign, and separate payment tools
- + Web-based proposals are mobile-friendly and more impressive than email attachments
- + Real-time tracking shows exactly which sections clients engaged with and for how long
- + 24/7 human support with 2-minute average response time (no AI chatbots)
- + Legal compliance with US and EU e-signature legislation built-in
- + Content Library and merge tags reduce manual work and typo risk
- + CRM integrations (HubSpot, Salesforce Advanced) keep deal stages synchronized automatically
- + Flexible pricing with no minimum user requirement on Premium/Enterprise
- + 14-day free trial with no credit card required
Cons
- − Starter plan limited to 10 documents/month (requires upgrade for higher volume)
- − Premium plan capped at 50 documents/month (Enterprise needed for unlimited)
- − No free plan after trial ends; must commit to paid tier
- − Follow-up Nudge feature is extra cost ($10/user/month) rather than included
- − Limited to 260+ templates; custom design may require additional design skills for complex branding
Who is Better Proposals best for?
- • Freelancers and solo service providers sending proposals regularly
- • Small sales teams wanting CRM integration and team collaboration
- • Service-based businesses (agencies, consultancies, contractors) replacing Word/PDF workflows
- • Sales teams requiring approval controls, content locking, and performance visibility
- • Businesses that accept online payments and want signature + payment in one flow
- • Companies using HubSpot or Salesforce that want tight deal-stage synchronization
- • Teams needing professional branding without design skills
