GTM Hub
What is Persana AI?
AI-powered GTM platform combining agents, data enrichment, and CRM automation for sales prospecting and outreach at scale. Founded 2023, acquired by Rox in April 2026; platform sunset May 2, 2026.
Persana AI news
Key features
100+ Data Sources
Aggregates firmographics, technographics, contact info, funding data, and company enrichment from multiple providers
Live Intent Signals
Tracks job changes, hiring trends, funding rounds, website visits, leadership changes, tech adoption, and G2 reviews
AI Research Agents
Autonomous agents analyze company news, job posts, social activity, and extract personalization insights; scores leads based on signals
AI Sequencer
Multi-channel email automation with native sending, built-in warmup, and job change alert triggers
Waterfall Enrichment
Email and phone number enrichment across 100+ sources for highest match rates
CRM Integrations
Syncs with Salesforce, HubSpot, Slack, Outreach.io, Salesloft, Apollo, Lemlist, and others
75+ Intent Signals
Monitors funding, hiring, leadership changes, and tech adoption for lead scoring and tiered campaign targeting
Persana AI pricing
Platform was sunset May 2, 2026 after acquisition by Rox. Billing stopped April 1, 2026. Last available pricing was credit-based with 20% discount for annual billing.
| Plan | Price | What's included |
|---|---|---|
| Free | $0/month | 50 credits, unlimited users, 100+ data providers, email/phone waterfall, basic enrichment |
| Starter | $68/month (annual) | 24,000 credits/year, unlimited users |
| Persana Unlimited | $750/month | Unlimited profile and company enrichments, 50,000 credits for external data, job change alerts, CRM integrations |
Pros & cons
Pros
- + Consolidates multiple tools (enrichment, research, sequencing) into one platform
- + High-quality AI research agents and automated prospecting
- + Waterfall enrichment with 100+ data sources for higher match rates
- + Generous credit system with clear, transparent pricing
- + Very responsive and helpful customer support
- + Competitive pricing compared to Clay, Apollo, and similar tools
- + Free tier available for testing
- + Rated 4.6-4.8/5 on G2 and independent review sites
Cons
- − Platform has been sunset as of May 2, 2026 after Rox acquisition
- − Credit burn during platform learning curve
- − Segmentation limits reported by some users
- − Data quality depends entirely on third-party sources
- − AI-generated email copy requires brand tuning to avoid generic-sounding outreach
- − Features changed between updates
Who is Persana AI best for?
- • B2B SaaS and services companies with 20-300 employees running outbound campaigns
- • SDR teams manually enriching prospect lists who want to automate
- • Outbound agencies consolidating multiple tools
- • Recruiters needing unlimited contact enrichment
- • Sales teams wanting real-time enrichment, live scoring, and signal-based triggers
